Samsung Appears in Sony Pictures' Latest Film 'Spider-Man: Brand New Day'!

Samsung Electronics (headquartered in Korea, hereinafter referred to as Samsung) announced on June 16, 2026, that the 'Samsung Galaxy Z series' foldable smartphones and 'Samsung Galaxy Watch' will appear in the latest film 'Spider-Man: Brand New Day' produced by Sony Pictures (theatrical release on July 31, 2026).

Additionally, Samsung will begin providing the interactive experience 'Spidey Tracker' using Samsung Galaxy starting June 18, 2026. This experience will guide fans into the world of 'Spider-Man: Brand New Day'. In the film, 'Spidey Tracker', which appears as a tracking system developed by Ned Leeds (played by Jacob Batalon) using Samsung Galaxy devices to track Spider-Man's location, will be deployed in the real world as a special website for fans.

'Spidey Tracker', designed to expand the story beyond the framework of the movie, is an experiential campaign that connects the world of 'Spider-Man: Brand New Day' with the real world. Through various content such as cast appearances, interviews, live events, content distribution, hidden Easter eggs, and eyewitness reports from fans, you can enjoy the worldview of the work more deeply.

Fans can track Spider-Man sightings and participate in stories unfolding in real-time through SpideyTracker.com and the official X account @SpideyTracker. You can also enjoy community experiences with fans around the world. 'Spidey Tracker' is available in 35 countries worldwide.

'Spy Tracker' loaded on Samsung Galaxy. Appears in the upcoming movie 'Spider-Man: Brand New Day'. © & ™ 2026 MARVEL. ©2026 CPII & TSG. © 2026 MARVEL

■ The Essence of Samsung Galaxy Technology

In the film, the superior portability of the 'Samsung Galaxy Z Flip' is depicted through Spider-Man's use of it. As Ned Leeds pursues the mysterious whereabouts of Spider-Man, the multi-tasking functions of the 'Samsung Galaxy Z Fold' and 'Samsung Galaxy Watch' also appear.

As life stages change, relationships with people continue to change, no matter how close they are. Samsung conveys the value of technology that supports connections with important people amidst such changes. This campaign, themed on the importance of connections between people and self-expression, is a fusion of Samsung's ideals and the character of Spider-Man, who continues to captivate many people as one of the most symbolic heroes in the world, with a timeless story.

Jeffrey Godshick, EVP of Global Partnerships at Sony Pictures Entertainment, said, 'Spider-Man has always been a hero shaped by connections with local communities. Through our partnership with Samsung, we have been able to express that spirit both on and off the screen. We naturally incorporate technology that people use in their daily lives into the worldview of Spider-Man, and through 'Spidey Tracker', we provide fans with a revolutionary and new experience that has never been seen before.'

This summer, this project will be launched both online and in reality. You might encounter Spider-Man on maps, at various event venues, in video content by popular creators, and even at Samsung Experience Stores. Be sure to check it out.

For the latest innovations in Samsung Galaxy that support your favorite heroes, please visit Samsung.com. Also, Sony Pictures' latest film 'Spider-Man: Brand New Day' is scheduled for theatrical release starting July 31. We look forward to your anticipation.

■ About 'Spider-Man: Brand New Day'

A new day begins for Peter Parker.

Amidst being erased from everyone's memory, Peter faces crime as Spider-Man. Furthermore, witnessing his once-close friends moving forward without him, the pressure triggers uncontrollable physical changes.

On the other hand, this very change might be the only means to stop the new threat—an invisible, powerful villain—that endangers the people and streets he loves.

The world may have forgotten Peter Parker, but Peter will never forget them.

Director: Destin Daniel Cretton

Screenplay: Chris McKenna, Eric Sommers

Based on Marvel Comics by Stan Lee & Steve Ditko

Produced by: Kevin Feige, Amy Pascal, Avi Arad, Rachel O'Connor

Executive Producers: Louis D'Esposito, David Kavanaugh

Cast: Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, John Bernthal, Tramell Tilman, Michael Mando, Mark Ruffalo

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