Survey on Smartphone Usage in Travel: Samsung Galaxy Addresses Travelers' Pain Points Felt by Half of Users
Key facts
- Survey on Smartphone Usage in Travel: Samsung Galaxy Addresses Travelers' Pain Points Felt by Half of Users
- Samsung Electronics Japan conducted a survey of 1,097 smartphone users aged 18–59 who traveled within the past year. It revealed that 61.3% experienced inconveniences during trips, particularly in information management, charging, and photography. In response, Samsung proposes a new way to enhance travel experiences using the AI-powered 'Samsung Galaxy S26 series'.
- Source: PR Times
- Date: June 18, 2026
Direct answer
Samsung Electronics Japan conducted a survey of 1,097 smartphone users aged 18–59 who traveled within the past year. It revealed that 61.3% experienced inconveniences during trips, particularly in information management, charging, and photography. In response, Samsung proposes a new way to enhance travel experiences using the AI-powered 'Samsung Galaxy S26 series'.
- Citation
- Survey on Smartphone Usage in Travel: Samsung Galaxy Addresses Travelers' Pain Points Felt by Half of Users (June 18, 2026), PR Times
- Source
- PR Times
- Date
- June 18, 2026
Samsung Electronics Japan conducted a survey of 1,097 smartphone users aged 18–59 who traveled within the past year. It revealed that 61.3% experienced inconveniences during trips, particularly in information management, charging, and photography. In response, Samsung proposes a new way to enhance travel experiences using the AI-powered 'Samsung Galaxy S26 series'.
📋 Article Processing Timeline
- 📰 Published: June 18, 2026 at 01:00
- 🔍 Collected: June 17, 2026 at 16:18
- 🤖 AI Analyzed: June 18, 2026 at 16:02 (23h 44m after Collected)
Samsung Electronics Japan Co., Ltd. has conducted the '2026 Survey on Smartphone Usage in Travel,' targeting 1,097 men and women aged 18–59 who have traveled and own smartphones within the last year.
Today, smartphones have become indispensable travel companions, enabling users to complete every stage of their journey—before, during, and after travel—on a single device. From pre-trip research and reservations, to on-site photo and video capture, real-time information searches while moving, and sharing memories and experiences post-trip, smartphones now play a central role in enhancing travel experiences. Ahead of the summer vacation travel season, this survey reveals how smartphones are currently used during travel and proposes a new way to use Samsung’s latest AI smartphone, the 'Samsung Galaxy S26 series,' launched in March 2026, to elevate the travel experience.
【Survey Summary: New Ways to Use Smartphones in Travel】
TOPICS 1: Pre-Trip Information Gathering and Planning
◼ Top 2 desired improvements for pre-trip: More efficient information gathering
Managing saved information and identifying locations seen on social media ranked highly among user needs
◼ Information gathering and planning methods by age group:
Teens rely on 'social media,' while 'web search' dominates among all generations aged 20 and above. Additionally, the use of AI for trip planning is growing among those aged 20 and older.
⇒ The 'Samsung Galaxy S26 series' uses AI to streamline pre-trip information collection and organization
TOPICS 2: In-Travel Inconveniences and Stress
◼ 61.3% of travelers have experienced inconvenience during trips
Users desire a seamless travel experience without interruptions
Top needs include reducing charging anxiety, simplifying ticket access, and minimizing lens glare during photography
⇒ The 'Samsung Galaxy S26 series' resolves travel frustrations and challenges through integrated AI features
TOPICS 3: Post-Trip Satisfaction
◼ Half of travelers have experienced dissatisfaction with a trip
Key factors affecting satisfaction: desire to stick to plans, reduce information gaps, and preserve memories beautifully
⇒ The 'Samsung Galaxy S26 series' helps minimize post-trip regrets and enhances overall satisfaction
【Survey Overview】
◼ Survey Name: 2026 Survey on Smartphone Usage in Travel
◼ Method: Online questionnaire
◼ Target: Smartphone users aged 18–59 who have taken at least one overnight trip in the past year (excluding home visits and business trips)
◼ Regions: Hokkaido, Tokyo, Kanagawa, Saitama, Chiba, Aichi, Osaka, Kyoto, Hyogo, Fukuoka
◼ Period: May 20–27, 2026
◼ Valid Responses: 1,097
◼ Introducing the latest AI phone that solves travel concerns: 'Samsung Galaxy S26 series'
The 'Samsung Galaxy S26 series,' Samsung’s third-generation AI phone, integrates the company’s most advanced technologies to deliver unmatched performance, industry-leading camera capabilities, and an intuitive Galaxy AI experience—all seamlessly integrated for maximum comfort and usability.
Equipped with the latest agent-based AI, this flagship smartphone minimizes user effort in daily tasks such as schedule management, information search, and content capture and editing. It autonomously executes complex processes in the background, offering a truly intelligent mobile experience.
Samsung Galaxy S26 Ultra Details
https://www.samsung.com/jp/smartphones/galaxy-s26-ultra/
Samsung Galaxy S26 | S26+ Details
https://www.samsung.com/jp/smartphones/galaxy-s26/
Samsung Online Store Prices (as of June 15, 2026)
Samsung Galaxy S26: 136,400 JPY (tax included)
Samsung Galaxy S26+: 169,920 JPY (tax included)
Samsung Galaxy S26 Ultra: 218,900 JPY (tax included)
【Survey Insights & New Smartphone Usage with Galaxy S26 Series】
◼ Smartphones are evolving into partners that enhance travel experiences
The survey reveals that using generative AI for travel planning and research is spreading across age groups, indicating a deepening relationship between travel, smartphones, and AI. Additionally, it is clear that thorough pre-trip planning and on-site photography experiences significantly impact overall trip satisfaction. Smartphones are no longer mere tools for booking and searching—they are transforming into essential companions that elevate the quality of the entire travel experience.
Samsung will continue to provide features and services through the AI capabilities and high-performance cameras of the 'Samsung Galaxy S26 series,' enriching travel experiences across all stages: before, during, and after the journey.
'Samsung Galaxy' is a trademark or registered trademark of Samsung Electronics Co., Ltd.
Google, Android, and Gemini are trademarks of Google LLC.
AirDrop® is a registered trademark of Apple Inc.
iOS is a trademark or registered trademark of Cisco in the U.S. and other countries.
'QR Code' is a trademark or registered trademark of Denso Wave Incorporated.
Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.
Today, smartphones have become indispensable travel companions, enabling users to complete every stage of their journey—before, during, and after travel—on a single device. From pre-trip research and reservations, to on-site photo and video capture, real-time information searches while moving, and sharing memories and experiences post-trip, smartphones now play a central role in enhancing travel experiences. Ahead of the summer vacation travel season, this survey reveals how smartphones are currently used during travel and proposes a new way to use Samsung’s latest AI smartphone, the 'Samsung Galaxy S26 series,' launched in March 2026, to elevate the travel experience.
【Survey Summary: New Ways to Use Smartphones in Travel】
TOPICS 1: Pre-Trip Information Gathering and Planning
◼ Top 2 desired improvements for pre-trip: More efficient information gathering
Managing saved information and identifying locations seen on social media ranked highly among user needs
◼ Information gathering and planning methods by age group:
Teens rely on 'social media,' while 'web search' dominates among all generations aged 20 and above. Additionally, the use of AI for trip planning is growing among those aged 20 and older.
⇒ The 'Samsung Galaxy S26 series' uses AI to streamline pre-trip information collection and organization
TOPICS 2: In-Travel Inconveniences and Stress
◼ 61.3% of travelers have experienced inconvenience during trips
Users desire a seamless travel experience without interruptions
Top needs include reducing charging anxiety, simplifying ticket access, and minimizing lens glare during photography
⇒ The 'Samsung Galaxy S26 series' resolves travel frustrations and challenges through integrated AI features
TOPICS 3: Post-Trip Satisfaction
◼ Half of travelers have experienced dissatisfaction with a trip
Key factors affecting satisfaction: desire to stick to plans, reduce information gaps, and preserve memories beautifully
⇒ The 'Samsung Galaxy S26 series' helps minimize post-trip regrets and enhances overall satisfaction
【Survey Overview】
◼ Survey Name: 2026 Survey on Smartphone Usage in Travel
◼ Method: Online questionnaire
◼ Target: Smartphone users aged 18–59 who have taken at least one overnight trip in the past year (excluding home visits and business trips)
◼ Regions: Hokkaido, Tokyo, Kanagawa, Saitama, Chiba, Aichi, Osaka, Kyoto, Hyogo, Fukuoka
◼ Period: May 20–27, 2026
◼ Valid Responses: 1,097
◼ Introducing the latest AI phone that solves travel concerns: 'Samsung Galaxy S26 series'
The 'Samsung Galaxy S26 series,' Samsung’s third-generation AI phone, integrates the company’s most advanced technologies to deliver unmatched performance, industry-leading camera capabilities, and an intuitive Galaxy AI experience—all seamlessly integrated for maximum comfort and usability.
Equipped with the latest agent-based AI, this flagship smartphone minimizes user effort in daily tasks such as schedule management, information search, and content capture and editing. It autonomously executes complex processes in the background, offering a truly intelligent mobile experience.
Samsung Galaxy S26 Ultra Details
https://www.samsung.com/jp/smartphones/galaxy-s26-ultra/
Samsung Galaxy S26 | S26+ Details
https://www.samsung.com/jp/smartphones/galaxy-s26/
Samsung Online Store Prices (as of June 15, 2026)
Samsung Galaxy S26: 136,400 JPY (tax included)
Samsung Galaxy S26+: 169,920 JPY (tax included)
Samsung Galaxy S26 Ultra: 218,900 JPY (tax included)
【Survey Insights & New Smartphone Usage with Galaxy S26 Series】
◼ Smartphones are evolving into partners that enhance travel experiences
The survey reveals that using generative AI for travel planning and research is spreading across age groups, indicating a deepening relationship between travel, smartphones, and AI. Additionally, it is clear that thorough pre-trip planning and on-site photography experiences significantly impact overall trip satisfaction. Smartphones are no longer mere tools for booking and searching—they are transforming into essential companions that elevate the quality of the entire travel experience.
Samsung will continue to provide features and services through the AI capabilities and high-performance cameras of the 'Samsung Galaxy S26 series,' enriching travel experiences across all stages: before, during, and after the journey.
'Samsung Galaxy' is a trademark or registered trademark of Samsung Electronics Co., Ltd.
Google, Android, and Gemini are trademarks of Google LLC.
AirDrop® is a registered trademark of Apple Inc.
iOS is a trademark or registered trademark of Cisco in the U.S. and other countries.
'QR Code' is a trademark or registered trademark of Denso Wave Incorporated.
Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.
FAQ
What was the purpose of this survey?
To understand real smartphone usage in travel and showcase how Galaxy S26 solves pain points.
What is the key feature of the Galaxy S26 series?
Agent-based AI and top-tier camera for seamless travel experience support.
Which regions were surveyed?
Hokkaido, Tokyo, Kanagawa, Saitama, Chiba, Aichi, Osaka, Kyoto, Hyogo, and Fukuoka.