Samsung Electronics (headquartered in Korea, hereinafter Samsung) is pleased to announce that it has secured its position as the world's top soundbar brand for the 12th consecutive year in the audiovisual sector.
According to the latest survey by Future Source, Samsung is projected to account for 21.5% of global soundbar market sales revenue and 19.7% of unit sales in 2025, extending its leading streak since 2014. This achievement, coupled with 20 years of leadership in the global TV market*1, further solidifies Samsung's position at the pinnacle of the home entertainment industry.
*1 Omdia "Q4 2025 Public Display Market Report" (based on unit sales).
Samsung's sustained success in the soundbar market is attributed to its advanced audio technology, immersive sound, and seamless integration with Samsung TVs. Building on these strengths, Samsung will expand its 2026 audio product lineup, introducing new products that deliver cinema-grade sound tailored to various living environments.
The lineup includes:
* **Flagship Soundbar "HW-Q990H"**, the successor to HW-Q990F * **All-in-One Soundbar "HW-QS90H"** * Wi-Fi speakers **"Music Studio 7"** and **"Music Studio 5"**, designed by Bouroullec
Hun Lee, Executive Vice President and Head of Strategic Marketing Team, Visual Display (VD) Business at Samsung Electronics, stated, "At Samsung, we place great importance on the soundbar brand, viewing it as a means to deliver premium sound experiences to homes worldwide. Being recognized as the world's number one soundbar brand for 12 consecutive years is not only a great honor but also a testament to our commitment to premium home entertainment."
● "Samsung Galaxy" is a trademark or registered trademark of Samsung Electronics Co., Ltd. ● Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.
FACT BOX
- Source: PR TIMES
- Category: award