New “Horse Motif” Items to Bring Good Luck for the New Fiscal Year! — Launching the 2nd Edition of the Hit Good Luck Charms and New Good Luck Smartphone Cases
SALON DE ALFURD TOKYO is releasing the second edition of its popular horse-motif good luck charms and introducing new good luck smartphone cases. These items, designed to support mental stability and progress, feature lucky colors and motifs crafted by skilled artisans to bring positive energy to the new fiscal year.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
SALON DE ALFURD TOKYO (Mitsuda Industry Co., Ltd.; Headquarters: Yoshikawa, Saitama; CEO: Hiroki Mitsuda), a Japanese brand offering life-sized, luxury bags and wallets, is launching the "2nd Edition of Good Luck Charms," following last year's major hit, along with new "Good Luck Smartphone Cases."
The Year of the Horse is a symbol of leaping forward. These good luck colors are designed to stabilize your feelings and push you forward.
March 20th is considered the "Cosmic New Year," a time when the flow of energy is said to shift. Amidst ongoing global instability and economic uncertainty, there is a growing desire to "center one's mind" and "start the new fiscal year on a positive note." In time for April, the start of the new fiscal year and new life chapters, we are delivering good luck items that bring positive energy to your daily life through lucky colors and motifs themed around "mental stability, progress, and leaping forward."
Last year's "explosive hit" horse motif has evolved further.
The horse motif charm, which became a major topic among fashion-conscious women last year, has been updated with designs symbolizing three types of luck. Motifs symbolizing "progress," "good luck," and "stability"—such as horses, horseshoes, clovers, and riding boots—are recreated in genuine leather by the hands of skilled artisans. These are original SALON DE ALFURD TOKYO charms created in collaboration with the Kobunsha online shopping site kokode.jp's "Team Mature."
Product Overview and Main Items (All prices include tax)
Peaceful Luck Charm
Price: ¥11,000
~Inviting calm luck with beige & brown~
A combination of beige and brown to calm the mind. Featuring colors that symbolize calmness and a sense of security, topped with a lucky four-leaf clover motif. It supports "peace of mind" by balancing the daily ups and downs of your emotions.
Work Luck Charm
Price: ¥11,000
~Horseshoe & star motifs enhance forward momentum and boost work luck~
Features a double motif of a horseshoe, symbolizing progress, and a star, which lights the way. The black leather represents "inner strength" and is a color that provides confidence in professional settings. This is an update of last year's hit "Work Luck Charm" for the 2026 season.
Ultimate Luck Charm
Price: ¥11,000
~Gold x Silver: The ultimate color combination to elevate your luck~
Featuring 2026's lucky color, gold, as the main tone, with silver added for protection against misfortune. This is the ultimate design aimed at "raising your baseline luck" with a color combination that symbolizes adaptability to new environments. The riding boot motif serves as an amulet to guide you toward your goals.
Good Luck Charm Specifications (Common to all 3 items)
Material: Leather: Italian cowhide (Italian shrink-embossed leather); Suede: 100% polyester
Size (approx.): Strap: 25cm (may vary slightly); Leather strap: 25cm (may vary slightly); Ring: Diameter (inner) approx. 3.2cm, Diameter (outer) approx. 4cm
Manufacturing: Made in Japan
Good Luck Smartphone Case
Price: ¥19,800
Features the same motifs symbolizing the "three types of luck" as the charms on the case body. Highly practical with a card pocket and an included long strap for crossbody wear. The "mini horse" part that sways at the bottom is designed to lift the spirits of the wearer.
*Compatible with iPhone 16-17
Release Date and Availability
Scheduled for pre-sale starting March 27th on the Kobunsha online shopping site kokode.jp "Team Mature."
Sales begin April 27th at SALON DE ALFURD TOKYO physical stores.
Sales begin May 27th at the SALON DE ALFURD TOKYO online store.
"Team Mature": An online shopping web magazine published by Kobunsha's adult editors and writers (https://kokode.jp/products/search_list.php?type=media&search_media_id=35&special_code=TMA)
Company Overview
Mitsuda Industry Co., Ltd.
CEO: Hiroki Mitsuda
Capital: 10 million yen (as of February 2023)
Address: 815 Kawafuji, Yoshikawa, Saitama
Directly Managed Stores (Including corners)
Hiroo Main Store / Sapporo Mitsukoshi / Sendai Mitsukoshi / Kashiwa Takashimaya / Tobu Funabashi / Odakyu Department Store Shinjuku / Sogo Yokohama / Odakyu Department Store Fujisawa / Nagoya Mitsukoshi Sakae / Senri Hankyu / Nishinomiya Hankyu / Takatsuki Hankyu Square
URL: https://salon-de-alfurd.jp/pages/company
Brand Site: https://salon-de-alfurd.jp/
Official Instagram: https://www.instagram.com/salondealfurd/
Official Facebook: https://www.facebook.com/salon.de.alfurd/
Official Twitter: https://twitter.com/SALON_DE_ALFURD/
Michy Bag [Brand Mania Lab]: https://www.youtube.com/@michy_bag
As a high-brand bag researcher with over 15 years of experience, CEO Hiroki Mitsuda posts daily content on the theme of "finding a bag for life," sharing information about high-brand bags and how to choose a bag that suits you.
Biography of CEO Hiroki Mitsuda
Graduated from Waseda University's Graduate School of Science and Engineering with a Master's degree in 2006. After graduate school, he joined a headhunting firm. After leaving, he traveled alone to 45 cities in 24 European countries to study fashion and art. Upon returning to Japan, following his father's illness, he took over the family's bag factory and launched the "SALON DE ALFURD" brand.
Upon becoming president, he adopted strategies opposite to conventional apparel industry norms, such as "a system that realizes high quality at lower prices by focusing on online sales and holding no inventory outside of stores" and "a product development method that does not release new items every season, but rather develops many products quickly, repeatedly updating them based on sales status and customer feedback to grow them into best-sellers." This has led to rapid growth. In addition to online sales, the brand's high quality has been recognized, leading to expansion into leading Japanese department stores such as Hankyu, Takashimaya, and Mitsukoshi. Last year, the online repeat purchase rate reached 40%, gaining significant popularity.
SALON DE ALFURD Hiroo Main Store
1F Izutsu Nishi-Azabu Bldg., 4-3-3 Nishi-Azabu, Minato-ku, Tokyo
Business Hours: 11:00-14:00, 15:00-19:00
Closed: Tuesdays
TEL: 03-6434-1497
The Year of the Horse is a symbol of leaping forward. These good luck colors are designed to stabilize your feelings and push you forward.
March 20th is considered the "Cosmic New Year," a time when the flow of energy is said to shift. Amidst ongoing global instability and economic uncertainty, there is a growing desire to "center one's mind" and "start the new fiscal year on a positive note." In time for April, the start of the new fiscal year and new life chapters, we are delivering good luck items that bring positive energy to your daily life through lucky colors and motifs themed around "mental stability, progress, and leaping forward."
Last year's "explosive hit" horse motif has evolved further.
The horse motif charm, which became a major topic among fashion-conscious women last year, has been updated with designs symbolizing three types of luck. Motifs symbolizing "progress," "good luck," and "stability"—such as horses, horseshoes, clovers, and riding boots—are recreated in genuine leather by the hands of skilled artisans. These are original SALON DE ALFURD TOKYO charms created in collaboration with the Kobunsha online shopping site kokode.jp's "Team Mature."
Product Overview and Main Items (All prices include tax)
Peaceful Luck Charm
Price: ¥11,000
~Inviting calm luck with beige & brown~
A combination of beige and brown to calm the mind. Featuring colors that symbolize calmness and a sense of security, topped with a lucky four-leaf clover motif. It supports "peace of mind" by balancing the daily ups and downs of your emotions.
Work Luck Charm
Price: ¥11,000
~Horseshoe & star motifs enhance forward momentum and boost work luck~
Features a double motif of a horseshoe, symbolizing progress, and a star, which lights the way. The black leather represents "inner strength" and is a color that provides confidence in professional settings. This is an update of last year's hit "Work Luck Charm" for the 2026 season.
Ultimate Luck Charm
Price: ¥11,000
~Gold x Silver: The ultimate color combination to elevate your luck~
Featuring 2026's lucky color, gold, as the main tone, with silver added for protection against misfortune. This is the ultimate design aimed at "raising your baseline luck" with a color combination that symbolizes adaptability to new environments. The riding boot motif serves as an amulet to guide you toward your goals.
Good Luck Charm Specifications (Common to all 3 items)
Material: Leather: Italian cowhide (Italian shrink-embossed leather); Suede: 100% polyester
Size (approx.): Strap: 25cm (may vary slightly); Leather strap: 25cm (may vary slightly); Ring: Diameter (inner) approx. 3.2cm, Diameter (outer) approx. 4cm
Manufacturing: Made in Japan
Good Luck Smartphone Case
Price: ¥19,800
Features the same motifs symbolizing the "three types of luck" as the charms on the case body. Highly practical with a card pocket and an included long strap for crossbody wear. The "mini horse" part that sways at the bottom is designed to lift the spirits of the wearer.
*Compatible with iPhone 16-17
Release Date and Availability
Scheduled for pre-sale starting March 27th on the Kobunsha online shopping site kokode.jp "Team Mature."
Sales begin April 27th at SALON DE ALFURD TOKYO physical stores.
Sales begin May 27th at the SALON DE ALFURD TOKYO online store.
"Team Mature": An online shopping web magazine published by Kobunsha's adult editors and writers (https://kokode.jp/products/search_list.php?type=media&search_media_id=35&special_code=TMA)
Company Overview
Mitsuda Industry Co., Ltd.
CEO: Hiroki Mitsuda
Capital: 10 million yen (as of February 2023)
Address: 815 Kawafuji, Yoshikawa, Saitama
Directly Managed Stores (Including corners)
Hiroo Main Store / Sapporo Mitsukoshi / Sendai Mitsukoshi / Kashiwa Takashimaya / Tobu Funabashi / Odakyu Department Store Shinjuku / Sogo Yokohama / Odakyu Department Store Fujisawa / Nagoya Mitsukoshi Sakae / Senri Hankyu / Nishinomiya Hankyu / Takatsuki Hankyu Square
URL: https://salon-de-alfurd.jp/pages/company
Brand Site: https://salon-de-alfurd.jp/
Official Instagram: https://www.instagram.com/salondealfurd/
Official Facebook: https://www.facebook.com/salon.de.alfurd/
Official Twitter: https://twitter.com/SALON_DE_ALFURD/
Michy Bag [Brand Mania Lab]: https://www.youtube.com/@michy_bag
As a high-brand bag researcher with over 15 years of experience, CEO Hiroki Mitsuda posts daily content on the theme of "finding a bag for life," sharing information about high-brand bags and how to choose a bag that suits you.
Biography of CEO Hiroki Mitsuda
Graduated from Waseda University's Graduate School of Science and Engineering with a Master's degree in 2006. After graduate school, he joined a headhunting firm. After leaving, he traveled alone to 45 cities in 24 European countries to study fashion and art. Upon returning to Japan, following his father's illness, he took over the family's bag factory and launched the "SALON DE ALFURD" brand.
Upon becoming president, he adopted strategies opposite to conventional apparel industry norms, such as "a system that realizes high quality at lower prices by focusing on online sales and holding no inventory outside of stores" and "a product development method that does not release new items every season, but rather develops many products quickly, repeatedly updating them based on sales status and customer feedback to grow them into best-sellers." This has led to rapid growth. In addition to online sales, the brand's high quality has been recognized, leading to expansion into leading Japanese department stores such as Hankyu, Takashimaya, and Mitsukoshi. Last year, the online repeat purchase rate reached 40%, gaining significant popularity.
SALON DE ALFURD Hiroo Main Store
1F Izutsu Nishi-Azabu Bldg., 4-3-3 Nishi-Azabu, Minato-ku, Tokyo
Business Hours: 11:00-14:00, 15:00-19:00
Closed: Tuesdays
TEL: 03-6434-1497