Sally Secures Series A Funding from Chiba Dojo Fund, JFR MIRAI CREATORS Fund, and Mitsubishi UFJ Capital
Sally, an immersive entertainment company, announced a Series A funding round to accelerate its growth towards an IPO, focusing on enhancing its 'UZU' murder mystery app and expanding its real-world immersive events.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 00:05
- 🔍 Collected: May 21, 2026 at 15:31
- 🤖 AI Analyzed: May 21, 2026 at 20:03 (4h 31m after Collected)
Sally Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Eitaro Hiraishi), which specializes in experience-based entertainment centered on murder mystery games, announced that it has successfully secured Series A funding from JFR MIRAI CREATORS Fund, Chiba Dojo Fund, and Mitsubishi UFJ Capital Co., Ltd.
JFR MIRAI CREATORS Fund is a CVC jointly operated by Ignition Point Venture Partners and J. Front Retailing (the parent company of Daimaru Matsuzakaya Department Stores and Parco), while Chiba Dojo Fund is a VC firm based on the entrepreneur community 'Chiba Dojo.' Mitsubishi UFJ Capital participated as a follow-on investor.
Sally plans to use this capital to accelerate the development of its murder mystery app 'UZU,' enhance the writer and IP ecosystem, and expand its immersive real-world events in commercial facilities and public spaces. Through partnerships with J. Front Retailing and other investors, Sally aims to create next-generation experience-based content and enter a growth phase targeting an IPO.
In Japan, murder mystery games are rapidly becoming popular as a new form of experiential entertainment, especially among Gen Z. Sally utilizes the app 'UZU' and the portal 'Madamis.jp' as its online foundation. Furthermore, the company has expanded its business by operating permanent theaters such as 'UZU TOKYO' and 'Madamis Theater MyMy,' and by hosting collaborative events in public spaces, shopping centers, and tourist destinations.
Sally has realized collaborations with major operators such as Ikebukuro Parco, Tokyo Metro, and Mitsubishi Estate, providing original experiences on-site. Additionally, the company is collaborating with major publishers and media companies like Shogakukan and Kodansha to release IP-based murder mystery works, serving as a hub for cross-industry collaborations. In 2025, Sally established a Korean branch and officially began its expansion into Asia.
Going forward, Sally intends to invest these funds to enhance app UX and creator support tools, contributing to the establishment of the murder mystery market standard.
JFR MIRAI CREATORS Fund is a CVC jointly operated by Ignition Point Venture Partners and J. Front Retailing (the parent company of Daimaru Matsuzakaya Department Stores and Parco), while Chiba Dojo Fund is a VC firm based on the entrepreneur community 'Chiba Dojo.' Mitsubishi UFJ Capital participated as a follow-on investor.
Sally plans to use this capital to accelerate the development of its murder mystery app 'UZU,' enhance the writer and IP ecosystem, and expand its immersive real-world events in commercial facilities and public spaces. Through partnerships with J. Front Retailing and other investors, Sally aims to create next-generation experience-based content and enter a growth phase targeting an IPO.
In Japan, murder mystery games are rapidly becoming popular as a new form of experiential entertainment, especially among Gen Z. Sally utilizes the app 'UZU' and the portal 'Madamis.jp' as its online foundation. Furthermore, the company has expanded its business by operating permanent theaters such as 'UZU TOKYO' and 'Madamis Theater MyMy,' and by hosting collaborative events in public spaces, shopping centers, and tourist destinations.
Sally has realized collaborations with major operators such as Ikebukuro Parco, Tokyo Metro, and Mitsubishi Estate, providing original experiences on-site. Additionally, the company is collaborating with major publishers and media companies like Shogakukan and Kodansha to release IP-based murder mystery works, serving as a hub for cross-industry collaborations. In 2025, Sally established a Korean branch and officially began its expansion into Asia.
Going forward, Sally intends to invest these funds to enhance app UX and creator support tools, contributing to the establishment of the murder mystery market standard.
FAQ
株式会社Sallyは何を行っている企業ですか？
マダミス（マーダーミステリー）を起点とした体験型エンターテインメント事業を展開する企業です。通話アプリ「UZU」の運営や常設劇場の経営、リアルイベントの企画を行っています。
今回調達した資金は何に使われますか？
アプリ「UZU」の機能強化・UX向上、百貨店や公共交通機関等との共創による体験型コンテンツ開発、作家専用ツールなどのクリエイター支援機能の充実に充てられます。
Sallyが連携している主なパートナーは？
J.フロント リテイリング（大丸松坂屋百貨店、パルコ）、東京メトロ、三菱地所、小学館、講談社など、商業施設、メディア、交通事業者と幅広く提携しています。
Sallyの今後の戦略目標は？
マダミス市場の拡大と次世代エンターテインメントの標準となるプラットフォーム構築を目指し、IPO（新規株式公開）を見据えた成長フェーズを推進します。
Sallyの海外展開状況は？
2025年に韓国支店を設立し、韓国版「UZU」をリリースするなど、日本発のマダミスプラットフォームのアジア展開を開始しています。