Sally Secures Series A Funding from Chiba Dojo Fund, JFR MIRAI CREATORS Fund, and Mitsubishi UFJ Capital

Sally Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Eitaro Hiraishi), which specializes in experience-based entertainment centered on murder mystery games, announced that it has successfully secured Series A funding from JFR MIRAI CREATORS Fund, Chiba Dojo Fund, and Mitsubishi UFJ Capital Co., Ltd.

JFR MIRAI CREATORS Fund is a CVC jointly operated by Ignition Point Venture Partners and J. Front Retailing (the parent company of Daimaru Matsuzakaya Department Stores and Parco), while Chiba Dojo Fund is a VC firm based on the entrepreneur community 'Chiba Dojo.' Mitsubishi UFJ Capital participated as a follow-on investor.

Sally plans to use this capital to accelerate the development of its murder mystery app 'UZU,' enhance the writer and IP ecosystem, and expand its immersive real-world events in commercial facilities and public spaces. Through partnerships with J. Front Retailing and other investors, Sally aims to create next-generation experience-based content and enter a growth phase targeting an IPO.

In Japan, murder mystery games are rapidly becoming popular as a new form of experiential entertainment, especially among Gen Z. Sally utilizes the app 'UZU' and the portal 'Madamis.jp' as its online foundation. Furthermore, the company has expanded its business by operating permanent theaters such as 'UZU TOKYO' and 'Madamis Theater MyMy,' and by hosting collaborative events in public spaces, shopping centers, and tourist destinations.

Sally has realized collaborations with major operators such as Ikebukuro Parco, Tokyo Metro, and Mitsubishi Estate, providing original experiences on-site. Additionally, the company is collaborating with major publishers and media companies like Shogakukan and Kodansha to release IP-based murder mystery works, serving as a hub for cross-industry collaborations. In 2025, Sally established a Korean branch and officially began its expansion into Asia.

Going forward, Sally intends to invest these funds to enhance app UX and creator support tools, contributing to the establishment of the murder mystery market standard.