Sales Process Co., Ltd. Announces the Launch of "AI Apo for B2B Test Marketing"

Sales Process Co., Ltd. (Location: Shibuya-ku, Tokyo; Representative Director: Yohei Kajita) has launched "AI Apo for B2B Test Marketing" (https://btob-test-marketing.com/), a test marketing service for B2B companies.

This service helps companies move away from sales activities based on hypotheses and scientifically discover "industries, appeals, and offers that sell" based on actual sales data.

[Background and Vision for Introduction]

In new business development for B2B companies, it is common to start sales activities based on hypotheses such as "this industry should sell" or "this appeal should resonate."

However, if a hypothesis proves incorrect, it often leads to a cycle of changing strategies and forming new hypotheses, posing a risk of deploying new, company-critical services based on guesswork.

Through our extensive experience in supporting the sales efforts of many B2B companies, we have frequently observed the challenge of "high-quality services failing to achieve results due to a lack of understanding of how to sell them."

The development of this service stems from our belief that more companies could achieve results if they adopted a data-driven, correct approach instead of relying on effort and willpower.

To overcome the limitations of hypothesis-driven sales, we have launched a B2B test marketing service that acquires data through actual sales activities and scientifically discovers "selling" patterns.

[Service Details]

"AI Apo for B2B Test Marketing" is a sales approach service that utilizes AI and HTML email.

It acquires and analyzes the following data through actual sales activities:

・Open rate

・Click-through rate

・Reply rate

・Response rate by industry

By analyzing "actual sales data" rather than surveys, we derive the optimal solution for sales.

[Types of Tests]

① Industry Test: Test by changing the industry of the target company list to identify industries with high response rates.

② Appeal Test: Conduct A/B tests with emails using different angles, such as "sales increase" vs. "sales efficiency," to identify the message with the highest response.

③ Offer Test: Conduct tests with multiple offers, such as "service explanation" vs. "free trial explanation," to find offers that lead to more business negotiations.

④ Other Tests: Also supports tests to verify the potential of new sales channels, such as agent development and collaboration development.

[Test Marketing Case Studies]

■ Tangible Products (Healthy Office Furniture)

Before implementing test marketing, the plan was to develop end-users in manufacturing and hotels. However, after conducting tests, the response was unfavorable, and changing the strategy to develop retailers and office design companies led to successful outcomes.

■ Intangible Products (Corporate Publisher)

While mass outreach efforts through inquiry form sales were declining, test marketing was conducted by finely classifying target industry lists and using sales letters tailored to each list.

After implementing test marketing, the AI Apo-based business negotiation acquisition strategy is still ongoing.

[Pricing Plans]

You can choose the optimal plan according to your company's challenges and phase.

●Hypothesis Verification Plan: 480,000 yen (excluding tax) *Test marketing fee for 1 product

・Strategy Design: Strategy formulation based on interviews

・3,000 Company Approach: 1,000 companies x 3 tests *If no response, an additional 1,000 companies will be approached

・Data Report: Analysis of open, click, and reply rates

・List Creation: Target condition definition to list creation

・Appeal/Offer Improvement: Improvement proposals by expert consultants

・Simple Sales Strategy Proposal: Presentation of future direction

●Strategy Planning Plan: 1,200,000 yen (excluding tax) *Test marketing fee for up to 2 products *Installment payment available

・Strategy Design: Strategy formulation based on interviews

・10,000 Company Approach: Up to 10 tests

・Data Report: Analysis of open, click, and reply rates

・List Creation: Target condition definition to list creation

・Appeal/Offer Improvement: Improvement proposals by expert consultants, frontend proposals, tests for agent development, etc.

・Sales Strategy Proposal: Sales process proposals, etc.

●Custom Plan: Separate quotation

Planning tailored to your needs, such as for 3 or more products.

We also accept custom test marketing measures tailored to your company's intentions and requests.

Please feel free to consult us for simultaneous deployment of multiple products or special target selection.

■AI Apo Continuous Use: 250,000 yen (excluding tax) *Continuous measures after testing

・Approach to 2,000 companies: Approach with the same sales letter

・3 emails delivered to each company: Step email function

・Additional option: +1,000 company list addition: 100,000 yen (excluding tax)

*If only AI Apo is used, a separate initial fee of 100,000 yen (excluding tax) will be charged.

[Usage Flow]

① Free Consultation: Explain service details and conduct a brief interview about B2B sales challenges and product content.

② Sales Hypothesis Interview: Organize target industries, sales appeals, offer content, and existing sales measures.

③ [Free] B2B Test Marketing Design Proposal: Propose a design for industries to test, email appeal patterns, offers, test schedule, and verification methods for free.

④ Contract: If satisfied with the free proposal, proceed to contract.

⑤ B2B Test Marketing Implementation: Utilize AI Apo to conduct industry, appeal, and offer tests with regular meetings.

⑥ Result Analysis: Analyze appropriate sales measures based on data such as open rate, click-through rate, reply rate, and negotiation rate.

⑦ B2B Sales Diagnosis Report Submission: Submit analysis results as a report.

[Report Content]

・Compatible industries ・Effective sales appeals ・Effective offers

・Sales difficulty ・Recommended sales strategy (push/pull, etc.)

[Company Profile]

Company Name: Sales Process Co., Ltd.

Location: Ebisu Garden Place Tower 18F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6018

Representative: Yohei Kajita

Business Activities: B2B test marketing, sales consulting, business negotiation acquisition agency, sales tool production

URL: https://salesprocess.co.jp/

Service URL: https://btob-test-marketing.com/

[Contact for this matter]

Sales Process Co., Ltd. Public Relations

Email: info@salesprocess.co.jp