Pros Group Accelerates New Client Acquisition in Manufacturing with Sales Retriever; Deal Volume Increases 1.5x

Sales Retriever Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Shigeyuki Matsumoto; hereinafter 'Sales Retriever') announces that the Pros Group, centered around Pros Co., Ltd. (Headquarters: Yamato City, Kanagawa Prefecture; CEO: Tadashi Shirai), has adopted the large enterprise development support AI 'Sales Retriever.' Sales Retriever is being utilized across four group companies: Pros Co., Ltd., Pros Career Co., Ltd., Assort Work Co., Ltd., and G Factory Co., Ltd.

With this adoption, the Pros Group has streamlined the process of identifying necessary company, department, and personnel information for new client acquisition in the large-scale manufacturing sector, selecting targets for direct mail and phone approaches, and creating approach scenarios. By combining direct mail and phone outreach based on the company and personnel information confirmed via Sales Retriever, the number of business deals has increased by approximately 1.5 times.

■ Background of Adoption

The Pros Group primarily operates in human resource services for manufacturing companies.

While each group company has different services and areas of expertise, they all serve clients in the manufacturing industry. Particularly when pursuing new client acquisition with large manufacturers, there was a need to efficiently understand each company's situation, departments, personnel information, and angles for approach.

- A mechanism for information gathering usable by each company's sales activities was needed, despite differing services and target companies across the group.
- There was a need to manually research the departments and personnel to whom direct mail and phone calls should be directed when approaching large manufacturers.
- Within a limited sales structure, there was a need to prepare talking points and scenarios tailored to each company for new client acquisition.

■ Effects of Adoption

(1) Building a sales infrastructure utilizing company, department, and personnel information across four group companies

With the introduction of Sales Retriever, the four group companies (Pros Co., Ltd., Pros Career Co., Ltd., Assort Work Co., Ltd., and G Factory Co., Ltd.) can now access company, department, and personnel information relevant to their respective sales targets. During the trial, the usability of the tool in actual sales activities was verified. The ability to quickly confirm basic company information and personnel details, which were previously researched manually, was highly evaluated, leading to the group-wide adoption.

(2) Improved accuracy of DM and phone approaches leads to a 1.5x increase in deals

The Pros Group has established a workflow of sending direct mail based on lists confirmed via Sales Retriever, followed by phone outreach. Previously, it was necessary to manually research the information of plant managers or contacts to whom DMs and calls were addressed. Sales Retriever has made it easier to access company information, personnel change data, and department/personnel details.

Furthermore, by utilizing approach scenarios that combine the target company's news and situation with the group's own strengths, conversations can more easily be tailored to the client's context. As a result, the number of business deals has increased by approximately 1.5 times.

▼ Case Study Interview

You can view the interview article on the Pros Group's adoption of 'Sales Retriever' here.

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■ Overview of Large Enterprise Development Support AI 'Sales Retriever'

'Sales Retriever' is a large enterprise development support AI that assists with creating target lists, conducting company research, identifying key personnel, understanding department contact information, formulating hypothesis about client challenges, and drafting proposals.

Using its proprietary database of companies, departments, and personnel, along with an AI research platform, it comprehensively collects and analyzes company information, department data, personnel changes, corporate news, financial results, and speaking engagement information.

Additionally, by combining direct department phone numbers, department addresses, social media information like LinkedIn, and event speaking data, it supports the practice of a 'Multi-Hybrid Approach' that links inside sales touchpoints (letters, phone, email, SNS) with field touchpoints (meeting directly at events). Through the DX of the corporate sales domain, Sales Retriever contributes to creating an environment where Japanese companies can pursue large enterprise development with higher reproducibility and efficiency.

■ Pros Co., Ltd. (Pros Group)

Representative: CEO Tadashi Shirai

Headquarters: 3-3-15 Yamato-Higashi, Yamato City, Kanagawa Prefecture

Business: General administrative, accounting, HR, and indirect operations; EMS Division; ZERO to ONE Manufacturing Business; New Business Planning; Trade Division

URL: https://prosems.jp/

■ Sales Retriever Inc.

Representative: CEO Shigeyuki Matsumoto

Headquarters: Yamato Building 405, 1-6-16 Kanda Izumi-cho, Chiyoda-ku, Tokyo

Business: Provision of AI for sales support

URL: https://www.sales-retriever.jp/