Intent Sales Platform 'Sales Marker' Enhances Signal Accuracy with New 'Domain Intent' Feature Utilizing Signals on Specified Domains

Sales Marker, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ukyo Ogasawara), the developer and provider of the sales and marketing SaaS 'Sales Marker,' has launched a new feature called 'Domain Intent.' This feature utilizes signals* from external domains specified by companies, making it easier to capture customer comparison and consideration contexts based on signals such as interest in competitor services or category exploration.

By combining these behavioral signals with multiple intent data points, such as search intent and visitor intent, the company helps improve the accuracy of customer understanding in sales and marketing while suppressing false-positive signals that can occur with a single signal.

* Regarding 'Sales Marker' privacy protection and data handling: https://sales-marker.jp/clean_data_policy/

▶ Click here for details on the 'Domain Intent' feature: https://sales-marker.jp/function/domain-intent

⬛︎ Background

In the era of AI and LLMs, the B2B comparison and consideration process is becoming more complex.

B2B purchasing behavior is increasingly progressing through diverse information touchpoints, including search, company websites, competitor sites, comparison/review media, and generative AI/LLMs. With the expansion of information exploration, it has become difficult to determine at what stage a company is, what areas they are researching, and what they are considering as comparison targets.