Sales Intelligence Challenges a New Era Career Strategy to Fairly Evaluate Athletes' Potential, Aiming for 100x Post-Retirement Value, Just Like Transfers Boost Evaluation by 100x
Sales Intelligence Group announces a new career strategy to redefine athletes' value beyond media and performance, aiming to boost their true worth by 100x in the business arena, leveraging sales intelligence.
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- 📰 Published: April 1, 2026 at 18:50
Sales Intelligence GROUP (30 offices nationwide) Athlete Media Division supports April Dream, which aims to make April 1st a day to express dreams. Our dream is achievable. We will replicate the "explosive increase in value through appropriate transfers" seen in the sports world within the context of business careers, fostering leaders who will drive Japan's top organizations.

Correcting the "distortion" of evaluation and unleashing true potential
■ "100x value" can also happen in the business world
In the world of professional sports, a player who was overlooked by one team can see their market value skyrocket by 100 times due to a system fit or role change after a transfer. This is not because they "lack ability," but because their "evaluation criteria or environment are not optimized."
The same applies to athletes' second careers today. Simply being a "former athlete," media and society tend to evaluate them through limited filters such as "physical strength" and "guts." However, we know that the "non-cognitive skills (courage, EQ, autonomy)" cultivated through competition can transform into capital with 100 times the value that dramatically changes corporate profits, by "transferring" them to the appropriate business field.
With a 10-fold increase in media exposure value, an annual income of 10 million yen can become 1 billion yen (100 times).
■ Our proposed optimization of "business transfer"
We view athletes not merely as "former players," but as "unfinished business leaders" who have undergone advanced training.
Optimization of evaluation: Visualizing the "inherent intelligence" and "ability to move organizations" behind athletic performance in MBA-level language.
Selection of field: Matching them with the forefront of strategic consulting and business creation, where their abilities can be leveraged most effectively.

The "three landscapes" we will realize
Establishment of a new profession called "Business Athlete": Just as 95% of Fortune 500 CEOs have athletic experience, we will create a culture in Japan where it is said, "If you want to get ahead, master sports."
"Discovery and redefinition" of buried talent: We will build an infrastructure that evaluates the "non-cognitive skills" possessed by all athletes, not just a few star players who attract media attention, as assets.
Revitalizing Japan's corporate competitiveness with a "winning habit": Driving force in adversity, influence to involve others. We will inject the "winning habit" that athletes possess into organizations, regenerating them into world-leading organizations.
Message from Yu Ishii, Representative of Athlete Media Division
To athletes who have fought believing, "My value is not yet this much."
We will be your companion, elevating the power you honed on the field to "100 times its value" in the new field of business. From sports as a mere extension of physical education to the strongest business education.
Our challenge has no end.
Together with Sales Intelligence GROUP

Yu Ishii, Representative of Athlete Media Division: Former NPB player
Fukuoka Prefecture Representative Secretary, Japan Professional Baseball OB Club
【Company Profile】
Trade Name: Sales Intelligence GROUP
Business Activities: Athlete Media Business, Strategic Consulting
URL: https://sales-inte.com/esg
Japan's largest professional consulting firm
FAQ
What exactly does "business transfer" refer to?
It refers to matching athletes with optimal companies and positions where they can maximize their non-cognitive skills (such as courage, EQ, and autonomy) cultivated in sports, in the forefront of business fields like strategic consulting and business creation.
How are athletes' "non-cognitive skills" evaluated?
Their inherent intelligence and ability to move organizations, which lie behind their athletic performance, are visualized using MBA-level language and evaluated as potential business capabilities.
Which athletes are targeted by this service?
It targets not only star athletes who receive media attention but all competitors who believe "my value is not yet this much."