Salary Up Research Institute Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Kyosuke Takahashi), through its group company SNS Coach Co., Ltd. (Representative Director: same), has released a practical document titled "Social Recruiting Strategy Guide," which organizes new ideas necessary for successful recruitment for small and medium-sized enterprises.

Why is it that "we're doing recruitment, but not getting results" now? In recent years, the recruitment market has seen the spread of Recruitment Process Outsourcing (RPO), the operationalization of job boards, and the automation of scouting by AI, with many companies implementing certain measures. However, at the same time, the problem of "we're doing what we should be doing, but can't recruit" has become apparent.

The reality that about 90% are dissatisfied with scouting A survey included in this document revealed that approximately 89% of job seekers were dissatisfied with scout emails. The background to this includes structural problems such as templated content, non-individualized appeals, and uniform approaches by AI.

Job seekers make decisions based on "the CEO's X" The survey further found that "the representative's X" is the most viewed source of information for job seekers (51.7%). Additionally, 83.4% of viewers responded that their desire to join the company increased.

The outcome of recruitment is decided by the "final push" Traditional recruitment funnels were media → corporate website → application, but now they have changed to media → website → X → decision-making. In other words, the last mile of recruitment is decided by "X."

Why is a two-pronged approach of "media × X" necessary? This document presents a role clarification: media = contact point (entrance), and X = trust (exit). It states that recruitment results can only be achieved by designing both, not just one.

What you can learn from this document Why scouting is no longer effective Changes in job seekers' decision-making processes The role of SNS in recruitment Thinking behind recruitment design linking media and X

Recommended for companies like these Recruitment costs are increasing but not yielding results Low scout response rates Unable to differentiate from other companies Wishing to strengthen recruitment branding If even one applies, this document will be helpful.

"Social RPO" – a new option SNS Coach offers "Social RPO" service, which integrates Recruitment Process Outsourcing (RPO) and the management of executives' X accounts. By designing media operations, scout sending, X operations, and content design as one, it realizes a consistent recruitment funnel from contact creation to trust building.

Free consultation (30-45 minutes) We offer free consultations for companies that want to know why their recruitment is not going well, want to consider recruitment using SNS, or want to organize what to start with.

Company Profile SNS Coach Co., Ltd. Location: Atrium Ebisu Minami 1-chome Building 1F, 1-20-15 Ebisu Minami, Shibuya-ku, Tokyo 150-0022 Established: July 1, 2020 Representative: Representative Director Kyosuke Takahashi URL: https://snscoach.com/ Business activities: SNS utilization support, mainly X (formerly Twitter) Corporate branding and recruitment support

Salary Up Research Institute Co., Ltd. Location: Atrium Ebisu Minami 1-chome Building 1F, 1-20-15 Ebisu Minami, Shibuya-ku, Tokyo 150-0022 Established: January 2021 Capital: 37,750,000 yen Representative: Representative Director Kyosuke Takahashi URL: https://www.salary-up.com/ Business activities: Japan's first continuous support until results are achieved Generative AI evaluation system 'Kabeuchi' plan Salary Consultant Certification Course

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  • Source: PR TIMES
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