[Report] Sakura Forest: Changes in Interest in Japanese Culture and Health Awareness Seen from Applications for the 12th Anniversary 'Kabuki Ticket' Giveaway for DHA/EPA Supplement 'Kinari'
Sakura Forest reported on a Kabuki ticket giveaway campaign for users of its DHA/EPA supplement 'Kinari'. The results highlighted customers' deep interest in traditional Japanese culture and how it connects with daily health habits.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 07:00
- 🔍 Collected: April 23, 2026 at 22:31
- 🤖 AI Analyzed: April 23, 2026 at 22:53 (22 min after Collected)
Sakura Forest Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City; Representative Director: Leo Takashima), which operates the mail-order brand 'Sakura no Mori' (hereafter: Sakura no Mori), conducted a 'Kabuki Ticket Giveaway Campaign' from April 1 to April 5, 2026. This was aimed at customers using the company's DHA/EPA supplement 'Kinari Series' to give them an opportunity to experience the charm of Japanese culture.
We would like to report the results and the voices of the applicants.
Many Voices Received for the Kabuki Ticket Campaign
This project is an initiative that connects two cultures: the supplement 'Kinari', born from the wisdom of Japanese food culture, and 'Kabuki', a traditional Japanese performing art. It aims to provide an opportunity to experience the charm of Japanese culture alongside daily health.
Campaign Overview
Giveaway Content: A Kabuki-za performance ticket (1 ticket) given to the winners
Target Audience: Those using the Kinari series
Application Method: Via a dedicated form
Application Period: April 1 to April 5, 2026
Number of Winners: 10 people by lottery
Performance Period: May 3 to May 27, 2026 (No performances on May 11 and 19) *
Performance Location: Kabuki-za (Ginza, Tokyo)
*Winners were contacted by phone from Sakura no Mori to finalize their performance dates.
What was particularly impressive among the applications was that many were not just simple applications for a giveaway, but were accompanied by clear reasons and feelings as to 'why they applied'.
From each application, we could see that our customers are seriously facing their daily lives and how they will spend their time in the future.
A Wide Range of Reasons for Application
The total number of applications was 111. The most common comment was, 'I was interested in Kabuki, but didn't have an opportunity.'
'I have been very interested in Kabuki, but rarely have the chance to go, so this is a wonderful project.'
'It's something you are interested in but rarely get to go to. This was a timely project as my family was just talking about wanting to visit Kabuki-za once.'
These voices reveal the current situation where, although there is a deep-rooted interest in traditional Japanese culture, opportunities to experience it are hard to come by without a 'trigger'.
Also, voices discussing their awareness of Japanese culture itself were impressive.
'Health, Japanese food, traditional culture—focusing on these important ancient parts of Japan is a novel but convincing and good project.'
'An invitation to Japan's fine traditional performing arts resonates with the Japanese heart. Valuing the basics is the same as a supplement you can trust.'
Furthermore, there were comments linking health habits to spiritual fulfillment.
'I've been feeling great since I started taking Kinari. It makes me happy to have something to look forward to with projects like this.'
'I think this is like an effort award for everyone who has continued taking Kinari. Continuing something is not an easy thing to do.'
Because the foundation of daily health is established, their awareness expands to spiritual fulfillment and new experiences.
──The connection between such 'physical health' and 'spiritual richness' was strongly reflected in the reasons for applying this time.
Why 'Kinari' and Kabuki? ── The Thoughts Behind the Project
This project is not a simple giveaway but was born from shared values.
The 'Accumulation' Common to Japanese Food Culture and Traditional Performing Arts
Kabuki is an art perfected through the accumulation of a long history and daily training.
Similarly, Japanese food culture has been cultivated over a long period, supporting the health of the Japanese people.
What they both have in common is that they 'cannot be built in a day'.
Small accumulations greatly influence the future.
We conducted this campaign with the desire for more people to feel these two traditions and values.
What is the 'Kinari Series', Born from Japanese Food Culture?
The Kinari series was born against the backdrop of traditional Japanese dietary wisdom and changes in modern dietary habits.
Fish-Eating Culture and Nutritional Challenges of Modern People
A food culture centered on fish has been deeply rooted in Japan since ancient times, but in recent years, changes have been seen in these dietary habits.
According to a survey by the Ministry of Health, Labour and Welfare, seafood intake is trending downwards across all age groups, and it has become clear that the younger the generation, the lower the intake.
Additionally, according to the Ministry of Health, Labour and Welfare's 'Dietary Reference Intakes for Japanese', the estimated daily intake of n-3 fatty acids is 1.6 to 2.2g. *1 This is equivalent to about 100g of blue-backed fish (about one slice), but the actual average daily seafood intake remains at 58.4g, pointing out the possibility that people are not getting enough. *2
*1 Ministry of Health, Labour and Welfare's 'Diet
We would like to report the results and the voices of the applicants.
Many Voices Received for the Kabuki Ticket Campaign
This project is an initiative that connects two cultures: the supplement 'Kinari', born from the wisdom of Japanese food culture, and 'Kabuki', a traditional Japanese performing art. It aims to provide an opportunity to experience the charm of Japanese culture alongside daily health.
Campaign Overview
Giveaway Content: A Kabuki-za performance ticket (1 ticket) given to the winners
Target Audience: Those using the Kinari series
Application Method: Via a dedicated form
Application Period: April 1 to April 5, 2026
Number of Winners: 10 people by lottery
Performance Period: May 3 to May 27, 2026 (No performances on May 11 and 19) *
Performance Location: Kabuki-za (Ginza, Tokyo)
*Winners were contacted by phone from Sakura no Mori to finalize their performance dates.
What was particularly impressive among the applications was that many were not just simple applications for a giveaway, but were accompanied by clear reasons and feelings as to 'why they applied'.
From each application, we could see that our customers are seriously facing their daily lives and how they will spend their time in the future.
A Wide Range of Reasons for Application
The total number of applications was 111. The most common comment was, 'I was interested in Kabuki, but didn't have an opportunity.'
'I have been very interested in Kabuki, but rarely have the chance to go, so this is a wonderful project.'
'It's something you are interested in but rarely get to go to. This was a timely project as my family was just talking about wanting to visit Kabuki-za once.'
These voices reveal the current situation where, although there is a deep-rooted interest in traditional Japanese culture, opportunities to experience it are hard to come by without a 'trigger'.
Also, voices discussing their awareness of Japanese culture itself were impressive.
'Health, Japanese food, traditional culture—focusing on these important ancient parts of Japan is a novel but convincing and good project.'
'An invitation to Japan's fine traditional performing arts resonates with the Japanese heart. Valuing the basics is the same as a supplement you can trust.'
Furthermore, there were comments linking health habits to spiritual fulfillment.
'I've been feeling great since I started taking Kinari. It makes me happy to have something to look forward to with projects like this.'
'I think this is like an effort award for everyone who has continued taking Kinari. Continuing something is not an easy thing to do.'
Because the foundation of daily health is established, their awareness expands to spiritual fulfillment and new experiences.
──The connection between such 'physical health' and 'spiritual richness' was strongly reflected in the reasons for applying this time.
Why 'Kinari' and Kabuki? ── The Thoughts Behind the Project
This project is not a simple giveaway but was born from shared values.
The 'Accumulation' Common to Japanese Food Culture and Traditional Performing Arts
Kabuki is an art perfected through the accumulation of a long history and daily training.
Similarly, Japanese food culture has been cultivated over a long period, supporting the health of the Japanese people.
What they both have in common is that they 'cannot be built in a day'.
Small accumulations greatly influence the future.
We conducted this campaign with the desire for more people to feel these two traditions and values.
What is the 'Kinari Series', Born from Japanese Food Culture?
The Kinari series was born against the backdrop of traditional Japanese dietary wisdom and changes in modern dietary habits.
Fish-Eating Culture and Nutritional Challenges of Modern People
A food culture centered on fish has been deeply rooted in Japan since ancient times, but in recent years, changes have been seen in these dietary habits.
According to a survey by the Ministry of Health, Labour and Welfare, seafood intake is trending downwards across all age groups, and it has become clear that the younger the generation, the lower the intake.
Additionally, according to the Ministry of Health, Labour and Welfare's 'Dietary Reference Intakes for Japanese', the estimated daily intake of n-3 fatty acids is 1.6 to 2.2g. *1 This is equivalent to about 100g of blue-backed fish (about one slice), but the actual average daily seafood intake remains at 58.4g, pointing out the possibility that people are not getting enough. *2
*1 Ministry of Health, Labour and Welfare's 'Diet