[Community-based] Sakura Forest Participates in NEO CITY FES FUKUOKA 2025, Full-scale Launch of Regional Co-creation Project Prompted by 'Machi-Sta FUKUOKA' Event

Sakura Forest launches the 'Sakura Regional Co-creation Project' in April 2026, creating new community engagement hubs in Fukuoka's Kego district in collaboration with local youth.
キャンペーンNQ 71/100出典:PR Times

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  • 📰 Published: April 21, 2026 at 07:10
  • 🔍 Collected: April 23, 2026 at 01:01 (41h 51m after Published)
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Sakura Forest Co., Ltd. (Headquarters: Kego, Chuo-ku, Fukuoka City; CEO: Reo Takashima; hereinafter 'Sakura Forest') has launched the 'Sakura Regional Co-creation Project' starting in April 2026 as an initiative for continuous connection with the local community, prompted by its participation in 'NEO CITY FES FUKUOKA 2025', a practical program where youth and companies work together to create businesses.

This project fully launched in April with the establishment of the 'Sakura Regional Co-creation Project Team', primarily consisting of young employees. Moving forward, we will continuously develop experiential spaces open to the community.

What is 'NEO CITY FES FUKUOKA', where youth and companies seriously challenge themselves?
NEO CITY FES FUKUOKA 2025 is a practical program aiming to generate new businesses from the streets of Fukuoka through serious collaboration between youth and companies.
It goes beyond a simple idea contest; its distinctive feature is that participants conceptualize and work towards the execution of plans addressing actual challenges faced by companies.
As issues in local communities and corporate activities become more complex, it is increasingly important to incorporate fresh external perspectives and shape value in real-world settings rather than just on paper.
In such an era, NEO CITY FES FUKUOKA is an initiative aiming to create new possibilities in Fukuoka by multiplying the imagination and action-oriented mindset of the younger generation with the resources and field sensibilities of companies.

NEO CITY FES FUKUOKA 2026 Official Page: https://neotown.net/neo-city-fes-fukuoka-2026/
NEO AWARD FUKUOKA 2025 Official Page: https://neotown.net/neo-award-fukuoka-2025/

Background of event participation: Creating spaces to connect with the community
Sakura Forest, headquartered in Kego, Fukuoka, has been developing its mail-order business focusing on health and beauty products.
Fukuoka is our founding location, an important city where we have walked alongside many encounters and supports.
That is exactly why we want to reconsider how we can return value to the community as a corporation from now on, and engage in creating spaces where people connect and new experiences are born.
Therefore, in NEO CITY FES FUKUOKA 2025, we set the theme 'How can we create synergy between the community and Sakura Forest?' and solicited ideas to co-create 'spaces' and 'contents' that allow us to continuously connect with the local area.
Young generations, mainly students, participated in this program, working on everything from planning to execution regarding corporate challenges.

Aiming for a place 'where something happens in Kego'
Kego, where our headquarters is located, is an area in Chuo-ku, Fukuoka where living and bustling activity intersect.
With good access from Tenjin, it is a city where offices, residences, restaurants, and culture are well mixed, and the ordinary and extraordinary naturally cross paths.
Walking down the street, you see workers, residents, and visitors intersecting, each with their own time flowing. Such a locality holds great potential for creating new 'spaces'.
What Sakura Forest envisioned is not just a place with corporate functions, but a presence that makes people think, 'If I go there, something interesting is waiting for me'.
Whether for local residents or people who happen to visit Kego, we want to explore what it means to be an 'open company to the city' that makes people want to stop by for some reason.
Participating in 'NEO CITY FES FUKUOKA 2025' is the first step.
Can a corporate space create human interaction and build new relationships with the community within the town of Kego?
Through NEO CITY FES FUKUOKA, concrete practical application answering that question has begun.

The challenge called 'Machi-Sta FUKUOKA' proposed by students
In response to Sakura Forest's theme, students participating in this program proposed 'Machi-Sta FUKUOKA'.

The concept: 'Closer than a dome, hotter than home.'
While watching baseball has many charms, there are time, distance, and psychological hurdles to actually visiting a dome. Conversely, while you can easily watch at home, you may feel lonely watching alone or unsatisfied not being able to share the enthusiasm.
Machi-Sta FUKUOKA focuses on the middle ground, aiming to shape the 'enthusiasm born precisely because we watch together in the city'.
Unlike standard sports bars which are 'places to watch while enjoying food and drinks', Machi-Sta FUKUOKA is characterized by being designed centrally around the viewing experience itself and the sense of unity among participants.
The venue is...