[Sold Out] TikTok Live Commerce 'En Channel' Sells Out 'THE CELL LAB' Cream in 10 Minutes, Recording Over 15 Million Yen in Sales

S Holdings (Headquarters: Shinagawa-ku, Tokyo; CEO: Yan Yongjing), a company engaged in live commerce, branding, and AI business, announced that its TikTok live commerce channel 'En Channel,' planned and streamed by the apparel brand ABITOKYO, sold the 'PENTASTEM Eye Spot Cream' by the Korean derma cosmetic brand 'THE CELL LAB' on May 9, 2026. The company has an exclusive live commerce distribution agreement for this brand in Japan. All stock was sold out within just 10 minutes of the stream, with over 2,500 units sold and total sales exceeding 15 million yen.

■ Achievement Summary
Units Sold: Over 2,500
Total Sales: Over 15 million yen
Streaming Date: May 9, 2026 (Saturday)
Sell-out Speed: Approx. 10 minutes

■ Background of Exclusive Live Commerce Agreement
'THE CELL LAB' is a derma cosmetic brand developed by Dr. Shim Hyung-chul, a dermatologist based in Gangnam, South Korea, based on over 10 years of clinical data. The brand's philosophy of delivering truly effective skincare directly to users aligned perfectly with En Channel's strength in conveying product appeal to highly engaged communities via live commerce, leading to the signing of the exclusive distribution agreement.

■ Reasons for Selling Out in 10 Minutes
Exclusivity and rarity—being available only on En Channel in the Japanese live commerce market—drew significant attention to the broadcast.

Furthermore, for users troubled by signs of aging such as wrinkles and sagging around the eyes, the channel provided real-time, detailed explanations about the product, which was developed under a medical approach by an active dermatologist. The channel also responded to viewer questions on the spot, effectively communicating the product's value.

This interactive, professional live consultation unique to En Channel resonated with viewers, resulting in a sell-out in just 10 minutes and a hit broadcast with over 15 million yen in sales.

■ Product Features: 'PENTASTEM Eye Spot Cream'
This anti-aging eye cream focuses on various concerns that appear with age, such as dullness caused by dryness and lack of firmness. It is formulated for the delicate area around the eyes, which dries easily due to daily blinking, and contains human stem cell culture fluid, five types of beauty ingredients, 10 types of hyaluronic acid, and the patented component 'Penta-stem cell.' It provides hydration and leads to firm, healthy-looking skin.

The formula can also be used on other areas where signs of aging appear, such as the mouth area. Furthermore, following a 'medical-concept' skincare step of using it immediately after face washing, it addresses a wide range of needs, including wrinkles, sagging, firmness, luster, and brightening care.

■ About 'En Channel'
'En Channel' is a live streaming channel with top-class sales performance in TikTok live commerce in Japan. Affiliated with the live commerce production studio 'S-LIVE JAPAN,' it leverages strengths in planning, production, and sales funnel design to create numerous hit broadcasts. It has achieved 1st place in the TikTok Shop monthly star ranking for seven consecutive months. It handles a wide range of genres, from beauty, Korean cosmetics, and health foods to the company's own apparel brand 'ABITOKYO.' Additionally, it promotes a 'Regional Revitalization Project' using TikTok Shop, partnering with local governments and companies across Japan to contribute to regional development. In recent years, it has strengthened collaboration with Korean manufacturers, achieving exclusive distribution in the Japanese market through direct partnerships.
URL: https://www.tiktok.com/@enyonjin