TikTok Live Commerce 'En Channel' Features First-Ever Landing of 'Relove' in Japan, Receiving Strong Response. Over 850 Units Sold and 4 Million Yen in Sales Achieved in Approximately 10 Minutes.

S Holdings Inc. reported a highly successful debut of the Taiwanese femcare brand "Relove" on its TikTok live commerce channel "En Channel." The live stream, held on March 17, 2026, sold out approximately 850 units of delicate zone cleansing gel and lingerie wash within 10 minutes, generating 4 million yen in sales. The success was driven by live commerce's ability to address sensitive consumer concerns interactively, fostering trust and driving immediate purchases.
product_launch|campaignNQ 100/100出典：prnews

📋 Article Processing Timeline

  • 📰 Published: April 7, 2026 at 15:00
  • 🔍 Collected: April 7, 2026 at 06:30
  • 🤖 AI Analyzed: April 18, 2026 at 08:02 (265h 32m after Collected)

S Holdings Inc. (Head Office: Shinagawa-ku, Tokyo, Representative Director CEO: Etsubari Eisei), which develops live commerce businesses, brand businesses, AI businesses, and more, creating the ultimate experiences that color daily life and the future, held a live stream on March 17, 2026 (Tuesday) on "En Channel," a TikTok live commerce channel planned and delivered by our apparel brand ABITOKYO. In this live stream, approximately 850 units were sold out in about 10 minutes, recording sales of approximately 4 million yen. Orders concentrated immediately after the broadcast began, creating high sales performance in a short period.

■Sales Performance Summary

  • Products Sold: Cleansing Gel for Delicate Zones, Lingerie Wash

  • Quantity Sold: Approximately 850 units (total of 2 products)

  • Total Sales: Approximately 4 million yen (total)

  • Broadcast Date: March 17, 2026 (Tuesday) / Approximately 10 minutes

■Features of "Relove" Sales Items

The two signature items that embody the philosophy of "Making Every Day More Comfortable and Beautiful," advocated by "Relove," a Taiwanese femcare specialty brand making its Japan debut, garnered significant attention.

Designed with a balance of gentleness and functionality based on the expertise unique to a specialized brand, these products met the needs of highly discerning viewers.

1. Cleansing Gel for Delicate Zones (Weakly Acidic, Contains Beauty Serum Ingredients)

A dedicated gel for delicate zones, conceived with the idea of cleansing with beauty serum ingredients. Its weakly acidic, delicate foam addresses the causes of odor and discomfort, providing moisture with each wash and leading to a healthy state.

2. Lingerie Wash (For Underwear, Contains Plant-Derived Enzymes)

A neutral detergent specifically for underwear, formulated with plant-derived enzymes. It gently washes delicate materials and prevents deformation while addressing menstrual blood and discharge stains.

(Left) Cleansing Gel for Delicate Zones / (Right) Lingerie Wash

■Background to Hit: Resolving "Concerns" through Live Commerce

Care for the delicate zones is an area that, while close at hand, is difficult to discuss.

This broadcast leveraged not only the buzz of its Japan debut but also the two-way communication unique to live commerce. Real-time questions from viewers were met with detailed explanations about ingredients, usage methods, and specific scenarios of use.

As a result, viewer anxieties and questions were resolved on the spot, leading to a highly convincing purchasing experience and achieving high conversion rates in a short period.

Going forward, our company will continue to propose high-value-added products that align with users' lifestyles and to create new purchasing experiences through live commerce.

■About "En Channel"

A live broadcast channel boasting top-class sales performance in Japan for TikTok live commerce. Affiliated with the live commerce specialized production company "S-LIVE JAPAN," it has produced numerous hit live streams by leveraging its strengths in planning, direction, and sales funnel design. From beauty, Korean cosmetics, and health foods to its own apparel brand "ABITOKYO," it proposes high-sensitivity lifestyles across diverse genres. In particular, the focus in recent years has been on the "Regional Revitalization Project" utilizing the TikTok Shop framework. Collaborating with local governments and companies in various regions of Japan, such as Miyagi, Mie, and Hokkaido, it directly conveys the appeal of local specialties from the source. Aiming to build a new model for regional revitalization through live commerce, it has recorded sales exceeding 40 million yen in just two days.

URL: https://www.tiktok.com/@enyonjin

■About Live Commerce Specialized Production "S-LIVE JAPAN"

S-LIVE JAPAN is a live commerce specialized production company that houses live-commencers active primarily on TikTok and operates multiple live commerce channels, including "En Channel." Certified as a TikTok Official Creator Agency Partner (CAP), it supports promotions and collaboration initiatives on TikTok as a bridge between creators and companies.

The flagship live commerce channel, "En Channel," has ranked #1 in the TikTok Shop Monthly GMV Ranking (V4) for four consecutive months from November 2025 to February 2026, generating high sales results through data-driven broadcast design and brand collaboration strategies.

[Channel Overview]

Channel Name: S-LIVE JAPAN

URL: https://www.tiktok.com/@slive.japan

Operated by S Holdings, a TikTok Official Agency, it introduces products from approximately 10,000 partner companies nationwide, as well as from its own brand "ABITOKYO," through live broadcasts. It provides a new purchasing experience where "watching," "talking," and "buying" are integrated, by supporting everything from the training of live-commencers (broadcasters) to sales promotion.

[Company Profile]

Company Name: S Holdings Inc.

Head Office Location: 4F, MEGURO VILLA GARDEN, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: Etsubari Eisei, Representative Director and CEO

Established: May 14, 2012

Capital: 50 million yen

Business Activities: Live Commerce Business, Live Commerce Personality Training Business, Live Commerce Agency, Brand Business, Apparel Business, AI Business / IT System Business

URL: https://www.s-hldgs.co.jp/

*Interviews and on-site coverage of live commerce events are available.

Media wishing to conduct interviews, please feel free to contact our Public Relations representative.

[TikTok]
En Channel: https://www.tiktok.com/@enyonjin
ABITOKYO Channel: https://www.tiktok.com/@abitokyoen
Mihopon Channel: https://www.tiktok.com/@mihoabitokyo

Back to Newsroom (155)