TikTok Live Commerce 'En Channel' Sells 800 Carbonated Beauty Packs in 10 Minutes: A 'Short-Time High-Sales Model' Proven in the Beauty Category

S Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director & CEO: En Yonjin), which operates live commerce, brand, and AI businesses to create the best experiences coloring everyday life and the future, announced that its TikTok live commerce channel 'En Channel' (planned and broadcast by its apparel brand ABITOKYO) sold the carbonated beauty pack '[ZOGANKIN] G4U Sparkling Pack' developed by Couleur Labo Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Koji Nakagaki). The channel sold approximately 800 units in just about 10 minutes from the start of the introduction. This achievement occurred during a live broadcast on Friday, March 13, 2026. By demonstrating the usage scenes and intuitively conveying the product's appeal through real-time Q&A, the broadcast promoted viewers' understanding and satisfaction, leading to a concentrated burst of purchases in a short time.

■ Achievement Overview
- Sales volume: Approximately 800 units
- Broadcast date: Friday, March 13, 2026
- Broadcast time: Approximately 10 minutes

■ Features of 'En Channel' that maximize sales in a short time
In this broadcast, the appeal of carbonated packs, which allow easy salon-level care at home, was highlighted using methods unique to live commerce.

Visualization of the experience
The carbonated bubbles generated immediately after application and the changes in the skin after use were demonstrated in real time. The 'usage process,' which is difficult to convey through static images, was intuitively communicated.

Relieving anxiety through real-time dialogue
Concerns about pores, dullness, and firmness were answered on the spot. By immediately resolving viewers' doubts, the channel led them to make highly satisfying purchases.

■ Product Overview: [ZOGANKIN] G4U Sparkling Pack
A carbonated pack that gently stimulates the skin with high-concentration carbonated bubbles, supporting blood circulation promotion and tightening. It has garnered support from users aiming for pore care, dullness care, and improved firmness, featuring the ability to replicate professional care at home.

■ About 'En Channel'
A live broadcast channel boasting top-class sales performance in domestic TikTok live commerce. Belonging to the live commerce specialized production 'S-LIVE JAPAN,' it creates numerous hit broadcasts leveraging its strengths in planning, directing, and designing sales funnels. It proposes highly sensitive lifestyles across diverse genres, from beauty, Korean cosmetics, and health foods to its own apparel brand 'ABITOKYO.' Recently, it has been focusing particularly on a 'Local Revitalization Project' utilizing the TikTok Shop framework. Collaborating with local governments and local enterprises across Japan, such as Miyagi, Mie, and Hokkaido prefectures, it directly broadcasts the appeal of local specialties from the regions. Aiming to build a new regional revitalization model through live commerce, it has recorded sales exceeding 40 million yen in just two days.
URL: https://www.tiktok.com/@enyonjin

■ About Live Commerce Specialized Production 'S-LIVE JAPAN'
S-LIVE JAPAN is a specialized live commerce production housing active live commerce streamers centered on TikTok and operating multiple live commerce channels, including 'En Channel.' Certified as a TikTok official Creator Agency Partner (CAP), it supports promotion and collaboration initiatives on TikTok as a bridge between creators and companies.

Its representative live commerce channel, 'En Channel,' has won 1st place in the TikTok Shop monthly GMV ranking for four consecutive months from November 2025 to February 2026 (V4), generating high sales results through data-driven broadcast design and brand collaboration initiatives.

[Channel Overview]
Channel name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Operated by S Holdings, a TikTok official agency, it introduces products from about 10,000 partner companies nationwide, including its own brand 'ABITOKYO,' through live broadcasts. Providing end-to-end support from training live commerce streamers to sales promotion, it offers a new purchasing experience where 'watching,' 'talking,' and 'buying' are integrated.

[Company Profile]
Company Name: S Holdings Co., Ltd.
Headquarters: 4F MEGURO VILLA GARDEN, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: Representative Director and CEO, En Yonjin
Established: May 14, 2012
Capital: 50 million yen
Business: Live commerce business, Live commerce streamer training business, Live commerce agency, Brand business, Apparel business, AI business / IT system business
URL: https://www.s-hldgs.co.jp/

* Interviews and close coverage of live commerce scenes are possible.
Media outlets wishing to cover this are welcome to contact the PR department.

[TikTok]
En Channel: https://www.tiktok.com/@enyonjin
ABITOKYO Channel: https://www.tiktok.com/@abitokyoen
Miporin Channel: https://www.tiktok.com/@mihoabitokyo