Support for a New Life! Ajino Mingei Holds a Limited-Time 'Congratulatory Campaign for Kindergarten/School Enrollment!'

Ajino Mingei Food Service Co., Ltd. (Head Office: 2-118 Yatsurugi, Moriyama-ku, Nagoya-shi, Aichi; Representative Director and President: Akira Sakakibara), a group company of Sagami Holdings Co., Ltd., will hold a campaign targeting those newly enrolled in kindergarten or school at their hand-stretched udon and Japanese cuisine restaurant, Ajino Mingei, from Friday, April 3, 2026, to Thursday, April 30.

This campaign was planned with the desire to support everyone embarking on a new journey in a new environment through the joy of "food." Customers who show employees a commemorative photo or video of this year's kindergarten or school entrance ceremony, or post a picture of their dining experience inside the restaurant on Instagram and show the post screen to an employee, will receive freshly fried French fries.

Please take this opportunity to spend a memorable time with your family and friends at Ajino Mingei.

Ajino Mingei, which celebrates its 50th anniversary in 2026, will continue to strive to create community-rooted restaurants without forgetting its "gratitude" to customers.

[Congratulatory Campaign for Kindergarten/School Enrollment] Overview

◆ Campaign Period: Friday, April 3, 2026 – Thursday, April 30, 2026

◆ Participating Stores: 50 Ajino Mingei stores nationwide

◆ Condition ①: Show employees a photo or video of this year's kindergarten entrance ceremony, school entrance ceremony, etc., that clearly indicates "kindergarten enrollment celebration" or "school enrollment celebration."

◆ Condition ②: Post a picture of your dining experience in the restaurant on Instagram's feed or stories with the specified hashtags [#味の民芸 #入学お祝い (#入園お祝い)], and show the post screen to an employee.

◆ Benefit: One order of French fries will be presented to groups that meet either Condition ① or ②.

※ If both conditions are met, two orders will be presented.

[About Ajino Mingei]

Founded in Okayama Prefecture in 1976, Ajino Mingei, celebrating its 50th anniversary this year, is a restaurant primarily focused on hand-stretched udon and Japanese cuisine, operating 50 stores nationwide, mainly in the Kanto region and extending west to Okayama. In a calm "Japanese" space, we offer our proud hand-stretched udon, soba, various Japanese dishes, and limited-time seasonal menus. It can be widely used for meals with family and friends, as well as for dining alone.

[Characteristics of Hand-Stretched Udon]

Because it is made by continuously stretching without using a knife, the surface is smooth, and its ease of swallowing is unparalleled. Hand-kneaded udon is characterized by its thick noodles and strong, firm elasticity, which is why the terms Sanuki (hand-kneaded) men's udon and Bitchu (hand-stretched) women's udon were born when comparing the two.

[Commitment to Dashi (Broth) and Tsuyu (Dipping Sauce)]

Using "Hokkaido Rishiri kelp," "bonito flakes," "sardine flakes," and "mackerel flakes," we prepare additive-free "dashi" in-store every day.

Based on this "shirodashi" (white broth), we add a special "kaeshi" (seasoning mixture) to create "ogondashi" (golden broth) and "tsuketsuyu" (dipping sauce) that perfectly complement our smooth hand-stretched udon.

【Sustainability Initiatives】

Sagami Holdings Co., Ltd. participates in the UN WFP Red Cup Campaign and donates a portion of the sales from "Washoku M enjo Sagami" and "Ajino Mingei" stores to the UN WFP to support school meal programs for children worldwide.

※ For details on the UN WFP Red Cup Campaign, please visit here: https://www.jawfp.org/redcup/

Homepage http://www.ajino-mingei.co.jp/

Instagram https://www.instagram.com/ajinomingeitenobe/

X https://x.com/ajino_mingei

YouTube https://youtube.com/@ajimin_tenobe?si=cWEuN0JT5d7Bf9Jm