Ryohin Keikaku Co., Ltd. (Bunkyo-ku, Tokyo; President and Representative Director Satoshi Shimizu), which operates MUJI, will launch new men's wear from the "Smooth" series, characterized by its soft texture and light feel, sequentially at MUJI stores nationwide and online. In addition, for women's wear, the "Smooth Rib See-Through Knit" series, using a see-through knit fabric, will be launched for the first time, offering a light and comfortable feel suitable for the season.
Ryohin Keikaku aims to enrich and organize everyday life based on the "value that simplicity is not inferior to luxury," in pursuit of "good living and society," by providing products and services.
The "Smooth" series uses Lyocell, a regenerated fiber derived from natural sources, and is characterized by its gentle feel on the skin and smooth comfort. It has been available for women's wear since 2025 and has been well-received. This new launch of men's wear for the first time will offer comfortable everyday wear to a wider range of customers.
Expansion of the "Smooth" Series from Women's to Men's Wear
The "Smooth Series" was developed in response to the demand for clothing that can be used across seasons, considering recent rising temperatures and prolonged heat. The material used is Lyocell, a regenerated fiber made from wood pulp. It features a smooth texture, a supple drape that naturally follows the body, and an elegant sheen. It also has excellent moisture absorption, making it a material that is easy to wear even in hot weather. By combining Lyocell with organic cotton, a texture that combines softness and suppleness, and a fabric feel with a moderate drape have been achieved. The finish has a soft texture and a moderate sheen. It has been available as a women's item since 2025 and has been popular for its pleasant feel and versatility for various occasions. In response to this feedback, to offer the same material characteristics to more people, men's wear is being launched for the first time.
New Launch of "Smooth Rib See-Through Knit" Series with Light See-Through Texture (Women's Only)
For women's wear, the "Smooth Rib See-Through Knit" series, using a see-through knit fabric, will be launched for the first time. In addition to its soft and smooth feel, the light knit fabric with a see-through design offers a cool wearing experience that is easy to incorporate even in hot weather. Vertical ribbing creates a neat impression while achieving a silhouette that naturally follows the body. The design can be worn as a cardigan or a top, making it an item that can be used for a long time, even into the changing seasons. The colors include basic shades as well as muted tones that are easy to coordinate until early autumn.
<Representative Products>
1 Men's Smooth Stand Collar Long-Sleeve Shirt
The slightly relaxed silhouette and stand collar design create a relaxed yet neat impression. It is also recommended to wear it as a set-up with the matching pants.
2 Men's Smooth Short-Sleeve Shirt
Utilizing the supple drape of the material and a slightly relaxed silhouette, this shirt can be worn comfortably even in hot weather. Its moderately lustrous texture makes it suitable for a wide range of occasions, from everyday use to going out, without being too casual. It can also be coordinated as a set-up with pants from the same series.
3 Men's Smooth Two-Tuck Straight Pants
The straight silhouette with tucks around the waist combines a relaxed fit with a neat appearance. The material with a moderate sheen creates a clean impression. The full elastic waistband makes them easy for everyday wear and suitable for set-ups with shirts from the same series.
4 Women's Smooth Rib See-Through Knit Short-Sleeve Polo Cardigan
The light see-through knit fabric provides a comfortable feel that is easy to wear even in hot weather. The vertical ribbing gives a neat impression, and the silhouette naturally follows the body. With a front opening, it can be worn as a top or a cover-up, and the polo collar adds a touch of neatness.
5 Women's Smooth Rib See-Through Knit Crew Neck Cardigan
The vertical ribbing gives a neat impression, and the silhouette is soft and follows the body. The see-through knit fabric allows it to be worn lightly even as a long-sleeve item, making it versatile for use until the changing seasons. With a front opening, it is a highly versatile item that can be used as a top or a cover-up.
◆ Other Product Lineups
*See separate sheet
Ryohin Keikaku will continue to promote the development of products that utilize natural materials and consider reducing environmental impact, as well as expand products and services that support the basics of life, in pursuit of "good living and society."
*Please check the product lineup list for details on the release dates.
FACT BOX
- Source: PR TIMES
- Category: 新商品