Cooling Jewelry: A New Trend for the Scorching Summer of 2026

What kind of jewelry would you want to wear even during a heatwave? 'Cooling Jewelry' at TOKYO JEWELRY FES

As extreme heat continues across Japan, consumer interest in 'heat protection' and 'comfort' is growing stronger than ever. In the fashion and beauty industries, product proposals centered on a 'cool sensation' are gaining momentum. This trend has now reached the jewelry sector, with increasing attention on designs that 'feel cool' and materials that are 'comfortable to wear even in summer'.

In this context, RX Japan LLC (Headquarters: Chuo-ku, Tokyo; President & CEO: Takeshi Tanaka) will host 'TOKYO JEWELRY FES ’26 Summer' from Friday, July 3 to Sunday, July 5, 2026, at Tokyo Big Sight. At TOKYO JEWELRY FES, the spotlight will be on 'cooling jewelry' as this summer's new trend. A wide range of pieces will be showcased—natural stones with transparency, silver materials, designs inspired by ice and water, and lightweight accessories that gently fit the skin—all designed to deliver a refreshing visual and tactile experience during the hot summer months.

Additionally, around 350 brands specializing in jewelry, natural stones, materials, and creators' works will exhibit, along with approximately 20 types of workshops and a dedicated jewelry repair booth. This is Japan's largest consumer-facing event that fulfills jewelry lovers' desires to 'see, buy, and create'.

How Extreme Heat is Changing the Jewelry Market

In recent years, rising average summer temperatures and heightened awareness of heatstroke prevention have led to active product development in the fashion and beauty industries, with 'cool sensation' as a key theme. Following cooling cosmetics and cooling innerwear, the jewelry industry is now beginning to recognize 'cooling' as a new trend keyword. In particular, silver-based materials, clear-colored natural stones, and lightweight accessories are gaining attention in social media and women's magazines, praised for being 'easy to wear in summer,' 'visually refreshing,' and 'suitable even during sweaty seasons.' Consumers are now seeking not only the emotional uplift of adornment but also seasonal comfort and psychological coolness—this evolving sensibility is now influencing jewelry choices this summer.

About TOKYO JEWELRY FES

TOKYO JEWELRY FES is Japan's largest jewelry event where jewelry enthusiasts can fulfill their desires to 'see, buy, and create.' The venue will feature three main areas: Jewelry FES, Creator FES, and Mineral & Stone FES, with around 350 brands exhibiting jewelry, natural stones, materials, and creators' works.

<Experience-Rich Content! Perfect for Weekend Outings>

- Approximately 20 types of workshops (jewelry making, natural stone experiences, etc.) - Special jewelry repair booth available for maintenance consultations on cherished pieces - Talk events hosted by industry experts

- An experiential festival enjoyable for families, friends, and couples alike

◆ Workshop Details: https://www.jewelry-fes.jp/tokyo/ja-jp/event/workshop.html

◆ Jewelry Repair Details: https://www.jewelry-fes.jp/tokyo/ja-jp/event/repair.html

Previous Event Highlights

<Exhibition Details> Dates: Friday, July 3 – Sunday, July 5, 2026 Venue: Tokyo Big Sight Event Name: TOKYO JEWELRY FES Official Website: https://www.jewelry-fes.jp/tokyo/ja-jp.html

Selected Exhibiting Products and Services

Rina Nishikawa / onde

Glacia (Lapiz), Inspired by the Word for 'Ice'

'Glacia (Gurashia)', derived from the word for 'ice', draws inspiration from the serene beauty of drifting icebergs and the transparent sparkle of ice fragments catching winter light. The ring arms feature a frozen-like texture, creating a design that evokes a quiet sense of coolness at the wrist. The deep blue lapis lazuli, sourced from Afghanistan, offers a unique one-of-a-kind appeal, with each of the three pieces displaying distinct color patterns.

Kotaro Shimi / LINE ARROW

MANTA, Evoking the Sparkling Underwater World

'MANTA' is a playful, summer-inspired accessory that captures the graceful movement of manta rays gliding through the ocean. Its light and airy design, reminiscent of shimmering seas, provides a visually cooling effect even in hot weather, making it a standout piece that stands out in photos.

The charm is crafted from Silver925, while parts in contact with the skin, such as the post, use surgical stainless steel to minimize sweat and allergic reactions. This piece perfectly balances summer wearability and design, embodying 'cooling jewelry inspired by the sea'.

Hidetoshi Abe / Atelier Musubiba

Enamel Pendant [Uzu], Reconstructing the Flowing Water Pattern

The 'Enamel Pendant [Uzu]' captures a fleeting moment of a whirlpool forming on a stream's surface. It reinterprets Japan's classical flowing water motif in a modern, three-dimensional way. Three shades of blue Bastille enamel overlap to richly express the flow and ripple of water. The complex metal base's shimmer, combined with the delicate texture visible through the enamel, creates a refreshingly cool sensation against the skin.

Yumiko Ito / manaka of life

Aquamarine Rough Stone, Capturing the Essence of Ice Fragments

This necklace captivates with its 'transparency like frozen ice fragments.' The aquamarine rough stone, with its refreshing blue hue, is delicately wrapped in silver wire, highlighting the stone's naturally cool texture. As a piece that showcases the stone's raw, organic beauty, it stands as a quintessential example of 'natural stone jewelry perfect for summer wear'.

SELSHA Gemstones

Dumortierite-in-Quartz, Popular in the 'Stone Lifestyle' Trend

'Dumortierite-in-Quartz' features delicate blue floral inclusions floating within a transparent quartz matrix, resembling blossoms in clear water. These one-of-a-kind patterns created by nature are gaining attention as 'natural stones that evoke a sense of coolness'.

Aligned with the natural stone boom and the popularity of 'stone lifestyle' practices, this piece attracts strong interest not only from jewelry lovers but also from mineral enthusiasts.

<Press Invitation>

At this exhibition, you can cover the latest jewelry trends all at once, centered on the new summer trend of 'cooling jewelry' amid record-breaking heatwaves.

Themes include:

- 'Cooling jewelry' as a fusion of 'extreme heat and fashion' - The natural stone boom, 'stone lifestyle' popularity, and lab-grown diamonds - Experience-based content such as around 20 workshops and jewelry repair services - Latest female consumer trends, including summer bonus spending and 'supporting your favorite' (oshi-katsu) consumption

Interviews with exhibitors, attendees, and organizers are also available.

◆ Press Registration Link:

https://www.jewelry-fes.jp/hub/ja-jp/press.html

- We can assist with pre-arranged interview topics and targets upon request. - Press coverage on the day before the event (July 2) can also be arranged through the secretariat.