“Evolving Promotional Goods” That Can Be Eaten, Make Sounds, and Grow Unite at MarketingWeek 2026

In the age of AI, social media, and short-form videos, traditional advertising fails to leave a lasting impression. Companies are now entering a competition to create ads that engage the five senses.

The proliferation of AI, social media, and short-form videos has led to an explosive increase in the volume of information consumers encounter daily. Corporate advertising and promotions now face new challenges: they are often “not seen,” “skipped,” or “not remembered.” In the era of short videos, it's said that if interest isn't captured within the first three seconds, viewers will scroll away—intensifying competition in promotional strategies.

Against this backdrop, “MarketingWeek 2026,” launching on June 24, 2026, will center on “ads that linger in the five senses,” bringing together next-generation promotional solutions that defy conventional norms. Through innovative promotional items like “edible stickers,” “sound-emitting signs,” and “plantable calendars”—products that spark immediate experiential curiosity—the event will propose the future of advertising and promotion.

<Event Details> Dates: June 24 (Wed) – 26 (Fri), 2026 Venue: Tokyo Big Sight Event Name: MarketingWeek 2026 Official Website: https://www.marketing-week.jp/hub/ja-jp.html

A wide range of visually impactful and video-friendly products and services will be exhibited.

With the widespread use of generative AI in ad creation, information overload on social media, and the rise of short-form video culture, corporate messaging has entered an era where volume alone is no longer effective. While ads are being produced in greater numbers, the growing number of “forgettable ads” has become a major challenge for many companies.

Today, the focus is shifting from passive “viewing” to active “experiencing.” More companies are adopting experiential promotions that appeal to the senses—taste, sound, emotion—to create “memorable touchpoints” with consumers.

At MarketingWeek 2026, these “evolving promotional goods” will be showcased collectively. Numerous high-impact, media-friendly products and services—ideal for TV and web content—will be on display.

Additionally, the venue will feature the latest solutions for creating memorable marketing, including AI marketing, social media strategies, fan engagement campaigns, and XR experiences. More than just a novelty goods exhibition, this event allows attendees to directly experience the core challenges of modern advertising: “Why must companies go this far just to be remembered?”

Selected Exhibiting Products and Services

Company: Frontier Co., Ltd.

Edible, Eye-Catching Stickers – Just Stick and Serve!

A decorative film that can be eaten along with the food it's attached to. The novel experience of “eating an advertisement” creates a powerful, surprising impression that lingers in consumers’ memories. By directly engaging the sense of taste—one of the five senses—it leaves a strong impression even in a short time. Highly compatible with short videos and social media, these “share-worthy” stickers offer companies a fresh promotional option.

Company: Niyo Printing Co., Ltd.

“Grow-It Yourself” Experiential Novelty Items That Actually Sprout

An innovative promotional item that can be planted in soil after use and will actually sprout. Rather than being consumed as a disposable giveaway, it grows over time in the consumer’s hands, creating ongoing touchpoints with the brand. Through the act of “growing,” it fosters long-term memory formation by integrating into daily life, moving beyond fleeting interactions. This represents a new form of promotion that transforms the relationship between companies and consumers from “momentary contact” to “continuous engagement.”

Company: Maubick Inc.

[New Product] Looking Isn’t Enough Anymore—Signboards That Make Sound

A next-generation signboard that emits sound despite having zero external wiring and an ultra-thin design. In today’s environment, where visual information alone often fails to register, sound creates a new sensory touchpoint to capture attention. In crowded spaces like train stations and commercial facilities, many ads “enter the field of vision but fail to register.” This product overcomes that challenge by leveraging auditory senses, turning incidental exposure into “memorable experiences.” It represents a new possibility for outdoor advertising, evolving from “ignored ads” to “interactive ads.”

Company: PKB Solution Inc.

The “Memory Card” Project

An experiential promotion that allows visitors to instantly turn their own photos into “memory cards” to take home. By combining venue-exclusive designs with personal experiences, it creates a new promotional method that turns “the memory of visiting this place” into a tangible object. Furthermore, by adopting a unified format nationwide, it adds collectible value, encouraging people to “want to collect them.” This innovative model blends experience, collection, and memory, driving cross-facility visits and repeat attendance.

Company: Frontier Co., Ltd.

Create a Lasting Impression with Delicate Cutouts

A sophisticated, three-dimensional visual expression made possible by high-precision laser cutting technology. The unique texture, which changes appearance depending on light and background, offers a powerful visual experience that “draws the eye instantly”—unlike conventional printed materials. By transforming the ad itself into an “artwork,” it not only captures attention but also extends the duration of memory retention. As a premium promotional tool, it combines visual impact with high added value, offering a new form of expression that powerfully conveys a brand’s world.

<Press Information>

This exhibition offers media a comprehensive look at the cutting edge of evolving promotional and marketing strategies, centered on the challenge companies face in the AI, social media, and short-video era: “ads that aren’t remembered.”

• Latest examples of evolving promotional goods—“edible,” “sounding,” “growing,” “collectible” • The “3-second rule” competition: how to make ads memorable in an age of information overload and AI • New promotional strategies for an era where ads are “not seen” and “not remembered” • Sensory marketing using taste, sound, and experience

Interviews with exhibitors, attendees, and organizers are available.

◆ Press Registration

https://www.marketing-week.jp/hub/ja-jp/press.html

• We can assist with advance coordination of interview targets and topics upon request.

• Press coverage on the day before the event (June 23) may be possible with schedule adjustments by the organizing team.

• We welcome last-minute inquiries and will accommodate press requests as much as possible.

[Company Overview]

Company: RX Japan LLC

Address: Yaesu Central Tower 11F, 2-2-1 Yaesu, Chuo-ku, Tokyo

Web: https://www.rxjapan.jp/

<Contact for Media Inquiries>

MarketingWeek (RX Japan LLC) Public Relations

TEL: 03-6739-4128　EMAIL: spex.jp@rxglobal.com

Official Website: https://www.marketing-week.jp/hub/ja-jp.html