From "Communicating" Brands to "Experiencing" Them: The Forefront of Next-Generation Marketing That Moves Customer Hearts - "The 2nd Immersive Technology EXPO" to be Held from June 17, 2026

RX Japan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and Representative Director: Takeshi Tanaka) will hold the "2nd Immersive Technology EXPO" (within "19th Content Tokyo") for three days from June 17 (Wed) to 19 (Fri), 2026, at Tokyo Big Sight.

In an era saturated with digital advertising and social media, corporate interest is now focused on "communication with users centered around experience." Immersive experiences, which engage the five senses and create physical memories, are gaining attention as a method to deeply impress a brand's worldview and message. The Ministry of Internal Affairs and Communications is considering measures to promote the utilization of immersive technologies such as VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality)*, and these technologies are rapidly being practically applied in a wide range of fields, from manufacturing, construction, transportation, healthcare, and education to the entertainment sector. Now, this sense of immersion is entering a full-scale adoption phase as a "next-generation promotion method" in corporate marketing and branding.

In line with this trend, this exhibition will bring together cutting-edge technologies that stimulate the five senses, including AI x pseudo-holograms, 3D spatial audio, immersive spaces, and scent experience. It will be held on a large scale over three days as a venue where attendees can "actually see, experience, and consult on" the latest products and technologies on the spot.

* Reference: Ministry of Internal Affairs and Communications, "Holding of the 'Multi-stakeholder Collaboration Meeting for Promoting the Utilization of Immersive Technologies'" (January 20, 2026)

Official Website

Featured Exhibitor Products (Partial Excerpt)

[AI Assistant & Pseudo-Hologram] ACUAH An interactive avatar platform combining an AI assistant and pseudo-hologram, integrating voice (recorded voice playback, voice synthesis), intelligence (rule-based dialogue scenarios, multiple AIs (LLMs)), and functions (smartphone standard functions, third-party API integration, robot integration). Visitors can experience interacting with a pseudo-hologram character by placing their smartphone on a stand. [Exhibitor: Seeds Unite Inc.]

[3D Photography in a Short Time] TAVIO 3D Photo Booth A service that allows visitors to easily experience 3D photography by installing it at event venues and commercial facilities. It can capture not only smiles and poses but also the atmosphere of the moment, saving and sharing it as a digital memory. After shooting, data can be saved to one's account via a QR code issued on the spot, and delivery in video format is also supported. [Exhibitor: OpenHeart Inc.]

[World's First Camera Exclusively for Apple Vision Pro] URSA Cine Immersive Developed as the world's first immersive camera exclusively for Apple Vision Pro, this product supports 8K, 90fps, and 180° stereoscopic VR. With its dedicated lens and high-performance sensor, it enables the capture of immersive video with overwhelming realism and presence. It has been adopted in large-scale international projects such as Metallica concerts, NBA, and MotoGP. At the venue, you can experience immersive video with an overwhelming sense of presence, as if you were actually there. [Exhibitor: Blackmagic Design]

[Immersive Music Experience] Sound xR Image An object-based sound control system that controls the direction of sound within a space. This audio equipment, composed of dedicated hardware and control software, creates immersive sound experiences for corporate experience showrooms and provides three-dimensional, creative acoustic expressions for art content in experiential commercial facilities. Actual product demonstrations will be available at the exhibition booth. [Exhibitor: Yamaha Music Japan Co., Ltd.]

[Experience Immersive Spaces] 2.8mm Indoor LED Display MG6S The Shin-Etsu Group has created experiences that move people's emotions through the power of the latest technology and creativity. In this exhibition, they will offer an experience of an "immersive space that appeals to the five senses and moves visitors' hearts," utilizing not only video and audio but also lighting and scent. By combining video, audio, and lighting with the texture of the floor, a more immersive space will be constructed. [Exhibitor: Shin-Etsu Group (Simdirect, SWAG, Takenaka)]

[Scent Reproduction Device] Hearom A scent reproduction device developed by Reborn Inc. Its proprietary AI system allows anyone to easily create fragrances without specialized knowledge. By combining different fragrances from eight independent ports, tens of thousands of scents can be generated. Integration with various AIs enables flexible immersive experiences linked with video, music, lighting, and spatial design. [Exhibitor: Reborn Inc.]

(As of June 11, 2026)

◆ Event Overview

A specialized exhibition showcasing the latest immersive technologies that stimulate the five senses, focusing on real-world experiences.

Exhibition Name: 2nd Immersive Technology EXPO (Part of "Content Tokyo 2026")

Content Tokyo Constituent Exhibitions: 19th Licensing Japan / 18th Creator EXPO / 17th Video & CG Production Expo / 15th Advertising Creative & Marketing EXPO / 15th Communication Design EXPO / 2nd Immersive Technology EXPO / 1st Fan Community Marketing EXPO

Concurrent Exhibition: 6th XR, Metaverse Comprehensive Expo [Summer]

Dates: June 17 (Wed) - 19 (Fri), 2026, 10:00 - 17:00

Venue: Tokyo Big Sight (West Exhibition Hall)

Organizer: RX Japan Co., Ltd.

Official HP: https://www.content-tokyo.jp/hub/ja-jp/visit/immersive.html

[Click here for press inquiries]

★ Click here for visitor registration for the general public

--- Feel free to consult with us ---

We can also discuss specific interview targets and themes in advance upon request.

Interviews on the day before the exhibition (June 16) may also be possible depending on schedule adjustments by the secretariat.

[Contact for Press Inquiries]

RX Japan Co., Ltd. Immersive Technology EXPO Secretariat 11F, Yaesu Central Tower, Tokyo Midtown Yaesu, 2-2-1 Yaesu, Chuo-ku, Tokyo 104-0028 TEL: +81-3-6739-4107 MAIL: content-tokyo.jp@rxglobal.com