Rubicon9 Fully Launches 'Core Capability Unit' System to Accelerate IT Value Creation through Co-creation
Rubicon9 has launched the 'Core Capability Unit' to resolve the 'capability gap' in corporate transformation, providing seamless support from strategy formulation to execution in collaboration with partner companies.
📋 Article Processing Timeline
- 📰 Published: April 16, 2026 at 01:06
- 🔍 Collected: April 15, 2026 at 16:31
- 🤖 AI Analyzed: April 19, 2026 at 05:35 (85h 3m after Collected)
Rubicon9 Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Hirohisa Ichikawa, hereinafter "Rubicon9") announces the full-scale launch of its newly established "Core Capability Unit" system, which systematizes expertise and execution capabilities for each specialized domain to support corporate transformation and medium- to long-term business growth more effectively.
The Core Capability Unit is a core organization designed based on the practical knowledge Rubicon9 has cultivated through numerous corporate support, business launch, and investment value-up frontlines, aimed at "realizing" transformation. It aims to organically link Rubicon9 professionals with like-minded IT operating companies and specialized partners to support conception, design, and execution without fragmentation.
Background of the Core Capability Unit Concept
Many corporate transformation and DX initiatives face the following challenges:
- Strategies and concepts are drawn, but stall in the execution phase.
- Even if executed, they do not take root in the business or organization and end as one-off measures.
- The driving force of transformation is lost when external support ends.
Rubicon9 has considered this cause to be the "capability gap" that exists between strategy and execution. Rather than providing advice on individual themes or project-based support, it is necessary to provide the core capabilities that support companies until they can run their own transformations in a reproducible form. The Core Capability Unit was born from this awareness of the issue.
What is the Core Capability Unit?
The Core Capability Unit is a group of specialized units that function in unison with collaborative partners, starting with Rubicon9's leaders, for each domain that is particularly important in corporate transformation and business growth.
Each unit is not limited to mere concept formulation and advice, but handles:
- Organizing management and business issues
- Sophistication of decision-making
- Organization and process design
- Deep involvement and accompaniment in the execution phase
A feature is that transformation does not end as an armchair theory, as Rubicon9 takes charge of overall conception and integrated design, and collaborates on an equal footing with partner companies that have execution power, frontline capabilities, and specialized technology. In addition, many of these collaborative partners are also Rubicon9's client companies, and the collaboration itself is incorporated into the process of corporate transformation and business evolution.
In fact, the framework of the Core Capability Unit is already operating in multiple projects. For example, at an IT operating company invested in by an investment fund, the Value Creation & Commercial Excellence Unit served as the starting point to comprehensively redesign the sales model, create new offerings, and review the organization and evaluation system. It has advanced the transition to a business operation system with an eye on medium- to long-term growth, rather than just short-term profitability improvement.
Also, at another operating company, centered on the Decision Intelligence (Data & AI) Unit, a mechanism to connect the decision-making process of the management team with frontline data was built. It is taking root as a foundation for continuously improving the quality of decision-making, rather than ending as a one-off PoC.
Core Capability Unit (Details)
Value Creation & Commercial Excellence Unit
Leader: Yuki Tomatsu (Director, Executive Partner)
This unit handles the core functions for simultaneously achieving enhanced corporate value and sophisticated commercial competitiveness. In addition to strengthening sales capabilities to realize EBITDA Growth, it comprehensively supports the creation of new offerings and new businesses that bring discontinuous growth. By connecting business strategy with frontline execution and stepping into:
- Redesigning sales models and GTM strategies
- Redefining provided value and price design
- Incorporating into organizational design, human resource development, and evaluation systems
it aims for both short-term results and medium- to long-term growth.
Investment & Capital Strategy Unit
Leader: Tomomasa Haraguchi (Director, CFO)
This uni
The Core Capability Unit is a core organization designed based on the practical knowledge Rubicon9 has cultivated through numerous corporate support, business launch, and investment value-up frontlines, aimed at "realizing" transformation. It aims to organically link Rubicon9 professionals with like-minded IT operating companies and specialized partners to support conception, design, and execution without fragmentation.
Background of the Core Capability Unit Concept
Many corporate transformation and DX initiatives face the following challenges:
- Strategies and concepts are drawn, but stall in the execution phase.
- Even if executed, they do not take root in the business or organization and end as one-off measures.
- The driving force of transformation is lost when external support ends.
Rubicon9 has considered this cause to be the "capability gap" that exists between strategy and execution. Rather than providing advice on individual themes or project-based support, it is necessary to provide the core capabilities that support companies until they can run their own transformations in a reproducible form. The Core Capability Unit was born from this awareness of the issue.
What is the Core Capability Unit?
The Core Capability Unit is a group of specialized units that function in unison with collaborative partners, starting with Rubicon9's leaders, for each domain that is particularly important in corporate transformation and business growth.
Each unit is not limited to mere concept formulation and advice, but handles:
- Organizing management and business issues
- Sophistication of decision-making
- Organization and process design
- Deep involvement and accompaniment in the execution phase
A feature is that transformation does not end as an armchair theory, as Rubicon9 takes charge of overall conception and integrated design, and collaborates on an equal footing with partner companies that have execution power, frontline capabilities, and specialized technology. In addition, many of these collaborative partners are also Rubicon9's client companies, and the collaboration itself is incorporated into the process of corporate transformation and business evolution.
In fact, the framework of the Core Capability Unit is already operating in multiple projects. For example, at an IT operating company invested in by an investment fund, the Value Creation & Commercial Excellence Unit served as the starting point to comprehensively redesign the sales model, create new offerings, and review the organization and evaluation system. It has advanced the transition to a business operation system with an eye on medium- to long-term growth, rather than just short-term profitability improvement.
Also, at another operating company, centered on the Decision Intelligence (Data & AI) Unit, a mechanism to connect the decision-making process of the management team with frontline data was built. It is taking root as a foundation for continuously improving the quality of decision-making, rather than ending as a one-off PoC.
Core Capability Unit (Details)
Value Creation & Commercial Excellence Unit
Leader: Yuki Tomatsu (Director, Executive Partner)
This unit handles the core functions for simultaneously achieving enhanced corporate value and sophisticated commercial competitiveness. In addition to strengthening sales capabilities to realize EBITDA Growth, it comprehensively supports the creation of new offerings and new businesses that bring discontinuous growth. By connecting business strategy with frontline execution and stepping into:
- Redesigning sales models and GTM strategies
- Redefining provided value and price design
- Incorporating into organizational design, human resource development, and evaluation systems
it aims for both short-term results and medium- to long-term growth.
Investment & Capital Strategy Unit
Leader: Tomomasa Haraguchi (Director, CFO)
This uni