Where can I buy the collaboration items?

Available at BUENA VISTA Harajuku Harakado store and the official online shop.

Why was Junior Chihiro chosen as the model?

Because he was deeply moved watching Chiyonofuji on TV, creating emotional resonance.

How long will the exhibition last?

The duration is not announced; please check the official social media.

Is Keiji Ishizuka still involved in football?

He retired, but his experience with Tokyo Verdy influences the brand.

Can I purchase from overseas?

The official online store may offer international shipping.

BUENA VISTA Launches Collaboration Collection with the 58th Yokozuna 'Chiyonofuji' on June 19, Featuring Comedian Junior Chihiro as Model

Published Jun 18, 2026 11:05 PM ・ Updated Jun 19, 2026 12:50 PM ・ 11 min read ・ Source: PR TIMES

BUENA VISTA has announced a special collaboration collection with the legendary 58th yokozuna Chiyonofuji, set for release on June 19, 2024. Comedian Junior Chihiro, deeply inspired by Chiyonofuji's spirit, stars as the campaign model, photographed at iconic sumo locations including Ryogoku Kokugikan and Enkouji Temple.

BUENA VISTA, operated by RPBC Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Etsunobu Uehara), has previously featured renowned Japanese actors such as Minpei Omori, Taki Pierre, Susumu Terajima, Shido Nakamura, and Jinshi Ozawa as key visual models, expressing its unique brand world through narrative-driven photo concepts.

This time, comedian Junior Chihiro, who was profoundly moved watching Chiyonofuji on television, has been appointed as the key visual model. The campaign visuals were shot across iconic sumo-related locations: "Chanko Chiyonofuji," the former stable of Chiyonofuji; "Ryogoku Kokugikan," the sacred home of professional sumo; and "Enkouji Temple," where Chiyonofuji's grave and statue reside. The imagery captures Chihiro embodying the spirit of Chiyonofuji, wearing his legacy. Additionally, writer and editor Shinya Kusashita appears in the "Chanko Chiyonofuji" scene, playing Chihiro's friend.

Photography Concept / Story

### The Indomitable Wolf Appears

The man known as the Wolf – Koji Chiyonofuji

The 58th Yokozuna and recipient of the People's Honor Award, a legendary grand champion

Despite his small frame, he possessed a powerfully built, muscular physique

Chiyonofuji's "indomitable spirit" moved the hearts of countless Japanese people

Junior Chihiro

Driven by the determination not to be defeated by Tokyo, he has rigorously honed his craft

Captivating audiences with his storytelling, he has solidified his status as a top comedian

A Showa-era-born 'jackknife' comedian, he too was deeply moved watching the Wolf on TV

The nationwide excitement over a small, injured rikishi toppling giant opponents

The strength of moving forward relentlessly, never giving in, embodying the sumo philosophy of "heart, technique, body"

A man who shares this spirit and admires it now wears the most stylish, thrilling 'Chiyonofuji' and passes it on to today

'Chiyonofuji' Special Collection

- Color: white / black - Price: ¥11,000 (tax included)

- Color: black / green / pink - Price: ¥29,700 (tax included)

- Color: gray - Price: ¥27,500 (tax included)

- Color: black / brown / silver - Price: ¥63,800 (tax included)

- Color: black2 / brown2 / silver2 - Price: ¥63,800 (tax included)

- Color: black / green - Price: ¥13,200 (tax included)

- Color: black / blown - Price: ¥13,200 (tax included)

- Color: black / purple - Price: ¥3,300 (tax included)

Brand & Creative Director Profile

Founded in 2013 in Barcelona, Spain by Keiji Ishizuka, who played as a professional footballer for Verdy Kawasaki and others from 1993 to 2003, and launched an apparel brand in 2005. After leaving his previous brand, he moved to Spain and launched BUENA VISTA. The brand is inspired by Japan as seen from Spain and other foreign lands, creating pieces that Ishizuka himself finds truly cool and wants to wear.

### Keiji Ishizuka | Creative Director

Born in 1974 in Kyoto Prefecture. Former professional footballer, active with Verdy Kawasaki (now Tokyo Verdy). After retiring in 2003, he became the representative of an apparel brand. Currently, in addition to apparel, he operates a udon restaurant named "Yoi Yoi Gion" in Barcelona, Spain.

Instagram: https://www.instagram.com/keijiishizuka/

~Brand Concept~

An adult with a child's heart A child feels excitement and tension from the anticipation and anxiety of the unknown But as people gain experience and climb the steps of adulthood, their sensitivity wears down, and the thrilling excitement gradually fades

We are curious, possessing the talent and attitude to generate our own stimulation and enjoyment Inspired by film, music, art, sports—we are filled with a heart overflowing with play, a desire for experiences that shake our souls The most stylish, the most fun, a thrilling journey—BUENA VISTA

Special Exhibition

To commemorate the release of the special collection, BUENA VISTA will display Chiyonofuji's mawashi from his active days and championship trophies at its only直营 store, BUENA VISTA Harajuku Harakado (2F, Tokyu Plaza Harajuku 'Harakado,' 6-31-21 Jingumae, Shibuya-ku, Tokyo), starting June 19 (Friday).

Model Profile & Comment

### Junior Chihiro | JUNIOR CHIHARA

Comedian, born March 30, 1974

Born in 1974 in Kyoto Prefecture. Graduate of NSC Osaka 8th class. In 1989, formed the comedy duo 'Chihara Brothers' with his older brother Seiji. Active across TV programs, YouTube, and live events. In 2007, published the autobiographical novel '14-sai' (Kodansha) about his youth. Hosts numerous regular programs including 'Niketsu!!' (Yomiuri TV), 'Chihiro Junior's Zao' (Kansai TV), 'Chihiro Junior's Hebereke' (Tokai TV), 'Chihiro Junior's Aichi Atarimae World☆~New Sensation in Your Town~' (TV Aichi), and 'ABEMA News Show' (ABEMA). Also runs YouTube channels 'Chihiro Junior YouTube' and 'Zakkuri YouTube'.

### ~Comment~

I am truly delighted to be involved in such a wonderful project where my favorite brand collaborates with my beloved Chiyonofuji. I look forward to enjoying a fun summer wearing these clothes.

Official Material Download URL

https://x.gd/nkjI1

If you cannot download from the above, please use this link:

https://xgf.nu/uuAfd

PASS: v6gvdix3

FACT BOX

Source: PR TIMES
Category: New Product

BUENA VISTA Launches Collaboration Collection with the 58th Yokozuna 'Chiyonofuji' on June 19, Featuring Comedian Junior Chihiro as Model

⚡ Key Points