The Plinius, a private bottler brand developed by Royal Mile Co., Ltd. (Shinjuku-ku, Tokyo, President: Kazunori Shizutani), announces the sales start date for the "Plinius Hyakkei Shirahama Iriezumi Blue Curacao" (hereinafter referred to as "this product"), a purely domestic liqueur, as follows.
As announced on June 23, 2026, and June 27, 2026, the sales start for this product was scheduled for July 1, 2026 (Wed.). However, the online store page was not completed as planned, and we were unable to prepare it for customer purchase. Therefore, we have postponed the originally planned sales start and will delay the release date.
We deeply apologize for any inconvenience this may cause to our customers who were looking forward to the release, those who registered for early information, and all related parties.
Plinius Hyakkei Shirahama Iriezumi Blue Curacao
Details of Sales Start Delay
Product Name: Plinius Hyakkei Shirahama Iriezumi Blue Curacao
Brand Name: The Plinius
Limited Quantity: 300 bottles
Original Sales Start Date: July 1, 2026 (Wed.)
New Sales Start Date: July 10, 2026 (Fri.)
Reason for Delay: Delay in the preparation of the online store page
About the Pop-up Event
Blue Highball Experience! Summer Festival July 4, 2026 (Sat.) Shinjuku Whisky Salon 14:00-17:30
The "Blue Highball Experience! Summer Festival" scheduled to be held on July 4, 2026 (Sat.) at BAR Shinjuku Whisky Salon from 14:00 to 17:30 will proceed as scheduled. It will be possible to purchase this bottle on-site as planned.
Future Announcements
The sales start is scheduled for July 10, 2026 (Fri.). We will provide the URL for the online store page once it is confirmed. As previously announced, sales will be available through liquor stores nationwide and the Royal Mile online store. We kindly ask for your continued understanding and support.
For Reference (Previous Press Releases)
Announced June 23, 2026... Product Release Announcement
Announced June 27, 2026... Pop-up Event Announcement
FACT BOX
- Source: PR TIMES
- Category: お詫び