Royal Canin Launches 'Gather "Poop Face" Collection' Campaign to Promote Cat Health Knowledge
Royal Canin Japon launched the 'Gather "Poop Face" Collection' campaign on April 13, 2026, to raise awareness about the importance of understanding cat health through their stool condition. The campaign highlights that pet owners often overlook hard stools, which can lead to discomfort, constipation, and appetite loss if cats don't consume enough water (approx. 50ml per 1kg body weight daily). Stool is considered a health barometer for cats. The campaign invites submissions of 'poop face' photos, with prizes like wooden carvings and illustrations for top voters. The campaign website also offers a 'Cat Stool Diagnosis' tool and introduces Royal Canin's therapeutic diets to support proper feline nutrition. The submission period is from April 13 to June 1, 2026, and the voting period is until June 2, 2026.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 20:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 13, 2026 at 19:08 (2h 32m after Collected)
Royal Canin Japon, a Health Through Nutrition Company offering premium pet food and therapeutic diets, headquartered in Minato-ku, Tokyo, and led by President Shinichi Kusakabe, launched the 'Gather "Poop Face" Collection' campaign on Monday, April 13, 2026. The campaign aims to educate as many people as possible about the importance of understanding cat health from the condition of their stool.
Pet owners are often sensitive to soft cat stools but pay less attention to hard stools, frequently mistaking excessively hard stools as normal. While cats are said to require approximately 50ml of water per 1kg of body weight daily, many cats do not consume enough water, leading to hard stools.
Hard stools can cause pain during defecation or excessive straining, making it an uncomfortable state for cats. If this condition persists, cats may become constipated, leading to decreased appetite and, in some cases, inability to defecate independently. Thus, cat stool is considered a health barometer.
Therefore, this campaign is being conducted to widely solicit adorable 'poop face' photos of cats while they defecate, with the aim of encouraging awareness of cat stool conditions and, from their regular stools, to be mindful of their cats' health.
The 'Gather "Poop Face" Collection' campaign will collect 'likes' for submitted 'poop face' photos. Top 'poop face' submitters with many votes will receive wonderful prizes that cat lovers will appreciate. Additionally, 50 randomly selected submitters will receive a weekly calendar featuring their submitted 'poop face' photos. Furthermore, the campaign supports appropriate nutritional management for cats by introducing a 'Cat Stool Diagnosis' tool, which allows owners to understand their cat's stool condition, and Royal Canin's therapeutic diets that support feline digestive health.
Through this campaign, Royal Canin aims for more pet owners to gain correct knowledge about their cats' stool conditions, leading them to consult veterinarians or choose appropriate nutrition-rich foods based on stool condition, thereby taking a step forward in supporting their cats' health.
◾️ 'Gather "Poop Face" Collection' Campaign to Promote Cat Health Knowledge
We are seeking adorable 'poop face' photos of cats. The many cute 'poop faces' gathered on the campaign page are a must-see. Both submitters and non-submitters are encouraged to 'like' their favorite 'poop face' photos. The top 8 voters will receive wonderful prizes. Additionally, 50 randomly selected submitters will receive a weekly calendar featuring their submitted photos.
The campaign website offers not only submission and voting but also a 'Stool Diagnosis' content to learn about cat health. You can enjoy many 'poop faces' and gain knowledge about cat health.
[Campaign Overview]
Submission Period: April 13, 2026 (Mon) 10:00 AM - June 1, 2026 (Mon) 5:00 PM
Voting Period: April 13, 2026 (Mon) 10:00 AM - June 2, 2026 (Tue) 5:00 PM
Campaign Website URL: https://unchiface.com/
How to Submit (Please check the campaign website for details)
Submission via X: Follow the official account (https://x.com/royalcaninjp) and quote repost themed photos.
Submission via Campaign Website: Fill out the form on the campaign website and follow the instructions to submit.
Prizes:
Wooden Cat Carving (Top 3): Original wooden carving by Jungoro, who specializes in pet carvings. About Jungoro: https://www.instagram.com/10n.56/
Original Illustration (Top 5 after 4th place): Original illustration by Rui, a popular illustrator on social media. About Rui: https://x.com/ruuiruiruirui
Weekly Cat Calendar (50 winners by lottery): Featuring submitted photos.
Pet owners are often sensitive to soft cat stools but pay less attention to hard stools, frequently mistaking excessively hard stools as normal. While cats are said to require approximately 50ml of water per 1kg of body weight daily, many cats do not consume enough water, leading to hard stools.
Hard stools can cause pain during defecation or excessive straining, making it an uncomfortable state for cats. If this condition persists, cats may become constipated, leading to decreased appetite and, in some cases, inability to defecate independently. Thus, cat stool is considered a health barometer.
Therefore, this campaign is being conducted to widely solicit adorable 'poop face' photos of cats while they defecate, with the aim of encouraging awareness of cat stool conditions and, from their regular stools, to be mindful of their cats' health.
The 'Gather "Poop Face" Collection' campaign will collect 'likes' for submitted 'poop face' photos. Top 'poop face' submitters with many votes will receive wonderful prizes that cat lovers will appreciate. Additionally, 50 randomly selected submitters will receive a weekly calendar featuring their submitted 'poop face' photos. Furthermore, the campaign supports appropriate nutritional management for cats by introducing a 'Cat Stool Diagnosis' tool, which allows owners to understand their cat's stool condition, and Royal Canin's therapeutic diets that support feline digestive health.
Through this campaign, Royal Canin aims for more pet owners to gain correct knowledge about their cats' stool conditions, leading them to consult veterinarians or choose appropriate nutrition-rich foods based on stool condition, thereby taking a step forward in supporting their cats' health.
◾️ 'Gather "Poop Face" Collection' Campaign to Promote Cat Health Knowledge
We are seeking adorable 'poop face' photos of cats. The many cute 'poop faces' gathered on the campaign page are a must-see. Both submitters and non-submitters are encouraged to 'like' their favorite 'poop face' photos. The top 8 voters will receive wonderful prizes. Additionally, 50 randomly selected submitters will receive a weekly calendar featuring their submitted photos.
The campaign website offers not only submission and voting but also a 'Stool Diagnosis' content to learn about cat health. You can enjoy many 'poop faces' and gain knowledge about cat health.
[Campaign Overview]
Submission Period: April 13, 2026 (Mon) 10:00 AM - June 1, 2026 (Mon) 5:00 PM
Voting Period: April 13, 2026 (Mon) 10:00 AM - June 2, 2026 (Tue) 5:00 PM
Campaign Website URL: https://unchiface.com/
How to Submit (Please check the campaign website for details)
Submission via X: Follow the official account (https://x.com/royalcaninjp) and quote repost themed photos.
Submission via Campaign Website: Fill out the form on the campaign website and follow the instructions to submit.
Prizes:
Wooden Cat Carving (Top 3): Original wooden carving by Jungoro, who specializes in pet carvings. About Jungoro: https://www.instagram.com/10n.56/
Original Illustration (Top 5 after 4th place): Original illustration by Rui, a popular illustrator on social media. About Rui: https://x.com/ruuiruiruirui
Weekly Cat Calendar (50 winners by lottery): Featuring submitted photos.