Nagahama Roman Beer Co., Ltd.'s whisky brand "Nagahama Distillery" has partnered with Tomoyasu Hotei for several years, releasing numerous whiskies. To commemorate the first music festival "HOTEI FES" hosted by Tomoyasu Hotei, who is celebrating his 45th anniversary in the music industry, the event's official beer "HOTEI FES SESSION IPA" will be released.
"HOTEI FES SESSION IPA"
"HOTEI FES" is where artists and audiences resonate and create together. This Session IPA was born from the wish for "a moment where music, people, and alcohol blend into one," symbolizing the excitement and emotion of the event. The keyword is indeed "session." For hops, Citra Cryo, which releases a sparkling citrus aroma, and Equanot, reminiscent of herbs and papaya, were used. Within its light 4.5% alcohol content, a refreshing aroma that passes through the nose coexists with a deep bitterness, stimulating the five senses pleasurably. It complements the best music and colors special moments. Please enjoy such a blissful session with this one bottle.
"HOTEI FES"
The first music festival "HOTEI FES," hosted by Tomoyasu Hotei, who is celebrating his 45th anniversary in the music industry, will be held at G Messe Gunma in Takasaki City, Gunma Prefecture, his hometown.
On the day, artists trusted by Hotei will perform, and local industries and manufacturers from Gunma Prefecture will participate, with various booths planned.
At the venue, in addition to the official beer "HOTEI FES SESSION IPA," official highballs using the BEAT EMOTION brand will also be served. Please enjoy the special beer and highball that will color the special event "HOTEI FES."
* Canned "HOTEI FES SESSION IPA" will not be sold at the venue on the day. It will be served poured into plastic cups.
◆ Event Period
Dates: July 25 (Sat), July 26 (Sun), 2026
Location: 12-24 Iwaoshi-cho, Takasaki City, Gunma Prefecture, G Messe Gunma
Performing Artists:
July 25 (Sat): Momoiro Clover Z / 10-FEET / MAN WITH A MISSION / Tomoyasu Hotei
July 26 (Sun): Aina The End / THE YELLOW MONKEY / BUCK-TICK / Tomoyasu Hotei
Product Specifications
・Product Name: HOTEI FES SESSION IPA
・Category: Beer
・Beer Style: Session IPA
・Alcohol Content: 4.5%
・Ingredients: Malt (Manufactured in USA, Manufactured in Germany), Hops
・Contents: 350ml
・Shelf Life: 120 days from manufacturing date (2026.10.21)
・Storage Temperature: Refrigerate required
・Suggested Retail Price per Unit: 700 yen (excluding tax)
[Advance Sales]
Prior to the festival, advance online sales of original canned beer (reception scheduled to start July 8, 18:00 / first-come, first-served basis) will be conducted so you can enjoy "HOTEI FES SESSION IPA" at home. For details, please visit the special website.
URL: https://www.romanbeer.com/whisky/other-whisky/hotei-ipa/
・Online Sales Price: 6-bottle set 4,620 yen (tax included)
・Estimated Delivery Date: Approximately 5-10 days from order placement
* Online sales are for sets only.
* To prevent resale, sales are limited to 2 sets per person.
* Shipping fees are charged separately.
* Canned "HOTEI FES SESSION IPA" will not be sold at the venue on the day. It will be served poured into plastic cups.
Head Brewer Okumura Futoshi's Comment
We aimed to create a drink that is different from our usual beers and complements the memories of this special festival. To ensure that even music fans unfamiliar with craft beer can enjoy it, the alcohol content has been set at a slightly lower 4.5%. We pursued a refreshing, juicy, and fruity hop aroma with excellent drinkability that quenches the throat refreshingly. We focused on the blend of several carefully selected malts to achieve an exquisite balance that combines "surprising drinkability" with "definite satisfaction." In addition to providing freshly tapped draft beer at the festival venue, we are also offering advance sales of canned beer so you can taste it at home sooner. Please experience this special drink at the venue and at home.
Nagahama Roman Beer
Nagahama Roman Beer was founded in 1996 in Nagahama City, Shiga Prefecture, and will celebrate its 30th anniversary in 2026. The rich nature nurtured by the snowmelt water of Mt. Ibuki. It is a restaurant attached to a brewery located in the historic and atmospheric townscape born in Nagahama. Since its founding, while preserving the taste of its standard beers loved by people inside and outside the prefecture, we challenge ourselves daily to brew new limited edition beers.
【Company Profile】
Company Name: Nagahama Roman Beer Co., Ltd.
Representative: Kei Ito, Representative Director
Location: 14-1 Asahi-cho, Nagahama City, Shiga Prefecture
TEL: 0749-63-4300
FAX: 0749-63-4301
http://www.romanbeer.com/
【Contact Information for this Matter】
Company Name: Nagahama Roman Beer Co., Ltd.
Contact Person: Yoichi Imai
Location: 14-1 Asahi-cho, Nagahama City, Shiga Prefecture
TEL: 0749-63-4300
FAX: 0749-63-4301
E-Mail: NRB@romanbeer.com
FACT BOX
- Source: PR TIMES
- Category: 製品発売
- Organizations: BEAT EMOTION / 10-FEET / MAN WITH A MISSION