Roborock Unveils New Flagship 'Saros 20 Sonic' and Hosts Collaboration Event with Real Madrid
On May 18, 2026, Roborock launched six new products in Japan, including the flagship 'Saros 20 Sonic.' On May 19, the company hosted a special soccer training event in collaboration with Real Madrid, offering users a chance to experience their latest technology.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 01:00
- 🔍 Collected: May 20, 2026 at 16:32
- 🤖 AI Analyzed: May 20, 2026 at 16:58 (26 min after Collected)
Beijing Roborock Technology Co., Ltd. (Roborock), a leading developer and manufacturer of robot and stick vacuums, recently hosted an event themed 'Where the Greatest Meet,' featuring new product announcements and a special collaboration with Real Madrid.
## Launch of the Flagship 'Saros 20 Sonic'
On May 18, 2026, Roborock introduced six new products to the Japanese market, headlined by the flagship 'Saros 20 Sonic.' Compared to the 'Saros 10,' this new model features a 27% larger mopping vibration area, ensuring thorough cleaning into every corner of the floor. It also boasts powerful 36,000Pa suction and an innovative lifting mechanism that allows it to smoothly traverse obstacles up to 8.8cm high, significantly enhancing performance on carpets and complex floor levels.
## Global Leadership and Commitment to Security
Dan Cham, APAC Marketing Lead, announced that Roborock has secured the world's #1 market share in robot vacuums, according to IDC research. The company now operates in over 170 countries, with a total of more than 22 million units supplied. Ryan Ren, Brand Lead for Japan, emphasized safety in product development, declaring, 'We continue to strengthen our data security systems to protect the safety and happiness of every family.' Roborock remains dedicated to delivering the value of reclaimed time for families through automated cleaning.
## Special Collaboration with Real Madrid
Following the product launch, Roborock hosted a special training event on May 19, the '2026 Roborock x Real Madrid Clinic' in Tokyo, in collaboration with its global partner, Real Madrid. Users from across the APAC region and several influencers were invited to participate in training sessions led by coaches who traveled from Spain. Demonstrations of the latest products, including the 'Saros 20 Sonic' and 'Saros Rover,' were also held on-site. The 'Saros Rover,' the world's first legged-wheel robot vacuum unveiled at CES2026, drew significant attention for its ability to autonomously climb stairs. This event served as a landmark occasion, fostering connections among Roborock users across borders and generations.
## Launch of the Flagship 'Saros 20 Sonic'
On May 18, 2026, Roborock introduced six new products to the Japanese market, headlined by the flagship 'Saros 20 Sonic.' Compared to the 'Saros 10,' this new model features a 27% larger mopping vibration area, ensuring thorough cleaning into every corner of the floor. It also boasts powerful 36,000Pa suction and an innovative lifting mechanism that allows it to smoothly traverse obstacles up to 8.8cm high, significantly enhancing performance on carpets and complex floor levels.
## Global Leadership and Commitment to Security
Dan Cham, APAC Marketing Lead, announced that Roborock has secured the world's #1 market share in robot vacuums, according to IDC research. The company now operates in over 170 countries, with a total of more than 22 million units supplied. Ryan Ren, Brand Lead for Japan, emphasized safety in product development, declaring, 'We continue to strengthen our data security systems to protect the safety and happiness of every family.' Roborock remains dedicated to delivering the value of reclaimed time for families through automated cleaning.
## Special Collaboration with Real Madrid
Following the product launch, Roborock hosted a special training event on May 19, the '2026 Roborock x Real Madrid Clinic' in Tokyo, in collaboration with its global partner, Real Madrid. Users from across the APAC region and several influencers were invited to participate in training sessions led by coaches who traveled from Spain. Demonstrations of the latest products, including the 'Saros 20 Sonic' and 'Saros Rover,' were also held on-site. The 'Saros Rover,' the world's first legged-wheel robot vacuum unveiled at CES2026, drew significant attention for its ability to autonomously climb stairs. This event served as a landmark occasion, fostering connections among Roborock users across borders and generations.
FAQ
What is the key feature of Roborock's new flagship in Japan?
The Saros 20 Sonic features a 27% larger mopping area, 36,000Pa suction power, and the ability to clear obstacles up to 8.8cm high.
Is the Saros Rover available for purchase?
No, it is currently in development as the world's first legged-wheel robot vacuum, and its release date has not been determined.
What was the purpose of the event?
The event aimed to provide a special experience and product demonstration for users and influencers through the collaboration with Real Madrid.