[April Dream] Making 'Beauty Changes Lives' a Reality.
Rising Cosmetics announces its dream: 'Beauty Changes Lives'.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 6, 2026 at 16:05 (135h 4m after Collected)
Rising Cosmetics is participating in April Dream, a day to share dreams.
This press release is the dream of "Company/Organization Name". Aiming to train 1 million people to "convey beauty".
Rising Cosmetics Co., Ltd. (Headquarters: Tokyo) is participating in "April Dream," an event hosted by PR TIMES Inc., and is sharing its dream of "spreading the circle of beauty." This press release conveys our company's "dream."
■ Beauty is not just about 'appearance'
Beauty is not just about grooming one's appearance. Originally, it is about liking oneself. It is a means to acknowledge one's own value and enhance self-esteem.
However, in modern times, due to information overload and excessive comparison, there are increasing voices saying, "I don't know what to believe," and "I'm losing confidence."
■ Dream: Towards a society that delivers "self-esteem" through beauty
Our dream is to increase the number of people who can become more positive through beauty by spreading globally the human resources who can correctly convey the essence of beauty.
To achieve this, we will launch the following new services by the end of 2026:
・Cosmetic Writer Training Course (Beginner to Practical)
・Beauty Advisory Business (for Corporations)
Ultimately, we aim to train 1 million cosmetic writers and beauty advisors.
■ Turn your 'love' into a job. Delivering new value in beauty
Don't let the feeling of "loving beauty" end as just a hobby.
Through the profession of cosmetic writer, we will create:
・New careers where one can work in beauty
・"Communication professionals" who connect companies and users
・Enablers who spread correct information
We aim to transform beauty from something to be "consumed" into something that "creates value." This is our vision for the new era of beauty.
■ The future where the "circle of beauty" expands
A society where everyone can talk about beauty in their own words. A world where someone's message leads to someone else's confidence.
When this chain reaction spreads, beauty will not just be a trend, but a "culture that makes people positive."
■ CEO's Comment
Beauty has the power to positively change people's lives.
That is why we want to spread "beauty for fulfillment," not "beauty for sales."
We want to increase the number of people who can love themselves through beauty. And to spread those who can convey that value throughout the world.
That is the dream of Rising Cosmetics.
■ Company Overview
Company Name: Rising Cosmetics Co., Ltd.
Location: Meguro Center Building 8F, 3-2-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021
Business Activities: Advertising production, marketing support, and education business specializing in cosmetics and health foods.
FAQ
What is 'April Dream'?
'April Dream' is a project promoted by PR TIMES to share corporate dreams. On April 1st (April Fools' Day), it aims to provide new value to the world by sharing the dreams that companies wish to achieve.
What specifically does Rising Cosmetics mean by 'Beauty Changes Lives'?
We believe that beauty has the power to positively change lives, not just by grooming one's appearance, but by fostering self-love and enhancing self-esteem. We aim for a society where more people can become positive through beauty by preventing loss of confidence due to information overload and comparison, and by spreading correct ways to convey beauty.
What kind of people are envisioned by 'training 1 million people to convey beauty'?
This refers to individuals who can convey correct knowledge and information about beauty in their own words to others, such as cosmetic writers and beauty advisors. They are people who build careers where they can work in beauty, not just as a hobby, and play a role in spreading correct information to companies, users, and society as a whole.
Please tell us about the new services, 'Cosmetic Writer Training Course' and 'Beauty Advisory Business'.
The 'Cosmetic Writer Training Course' is a program where individuals can acquire correct knowledge and communication skills related to beauty, from beginner to practical levels. The 'Beauty Advisory Business' provides companies with marketing support and consulting based on expert knowledge in beauty.
When do you aim to achieve this dream?
We aim to launch the Cosmetic Writer Training Course and Beauty Advisory Business by the end of 2026, with the ultimate goal of training 1 million people.