Jaeger-LeCoultre Announces New Friend of the House: JOSHUA of SEVENTEEN

## Jaeger-LeCoultre Announces New Friend of the House: JOSHUA

Jaeger-LeCoultre is pleased to announce that JOSHUA, a member of the globally acclaimed K-POP icon SEVENTEEN, has joined the Maison as a Friend of the House. Realized through Jaeger-LeCoultre’s interview series 'The Hour Before,' this collaboration reflects shared values of artistry, precision, and a passion for craftsmanship.

### A Journey Built on Self-Improvement, Collaboration, and Expertise

As a member of SEVENTEEN, JOSHUA has grown as part of one of the most dynamic, self-producing groups in the global music scene. Every performance is shaped through collaboration and relentless dedication. Known for his calm presence and innate sense of balance, he approaches his artistry with quiet determination.

From his early trainee days in Korea to performances on stages worldwide, JOSHUA's path has been defined by a constant desire to improve. His artistic identity is constructed through devotion, teamwork, and attention to detail—values that deeply resonate with Jaeger-LeCoultre.

At the Manufacture, excellence is achieved through time, precision, and the mastery of countless intricate techniques. Every component, adjustment, and finishing detail reflects strict discipline and respect for craftsmanship. JOSHUA’s artistic journey mirrors the philosophy of Jaeger-LeCoultre: the belief that true mastery is gradually built through long-term devotion and consistency.

### A Presence Defined by Balance, Effortless Grace, and Understated Elegance

JOSHUA’s style is characterized by a simple, understated elegance that is both modern and timeless. His evolution as an artist is the result of continuous refinement, reflecting a process where identity is strengthened through experience.

Whether on stage or in his private time, he exudes a natural, effortless authenticity. His quiet confidence and composed approach to style embody a modern elegance rooted in sincerity and harmony.

This sensibility aligns with the creative philosophy of Jaeger-LeCoultre. For the Maison, sophistication is not about excess, but about balance, precision, and meticulously crafted design. Much like the iconic Reverso, with its clean lines, JOSHUA’s presence is distinguished by a delicate versatility suitable for any scene.

### THE HOUR BEFORE: Where Craftsmanship Reveals Individuality

Jaeger-LeCoultre announced the collaboration through 'The Hour Before.' This private, interview-style content captures JOSHUA reflecting on his journey while working on case assembly for the Reverso. Guided by an interviewer off-screen, the dialogue moves between the world of Jaeger-LeCoultre and JOSHUA’s personal experiences. The conversation shifts from watchmaking to his values, memories, and worldview, unfolding as a deeply thoughtful and grounded dialogue.

'The Hour Before' is more than just an interview; it is conceived as a moment of connection that offers a glimpse into a person's character through the lens of meticulous watchmaking. Through this format, the dedication to practice, repetition, teamwork, and craftsmanship is shown to be in perfect harmony with JOSHUA’s artistic identity.