Regarding the Group Participation of Customer Analysis Tool "ECPower" and the Launch of "App Unity ConnectOS"

Rewire Inc. (Location: Minato-ku, Tokyo; Representative Director: Hideya Kato; hereinafter referred to as "Rewire") announces the group participation of ECPower Inc. (Location: Minato-ku, Tokyo; Representative Director: Hiromu Masuda; hereinafter referred to as "ECPower") as a wholly-owned subsidiary through Feedforce Group Inc. (Location: Minato-ku, Tokyo; Representative Director and Chairman: Koji Tsukada; hereinafter referred to as "Feedforce Group"), to which Rewire belongs, and the commencement of offering the new platform "App Unity ConnectOS".

With the mission "Reconnecting Customer Experiences," Rewire focuses on building commerce platforms centered around Shopify and providing its own applications. Through this initiative, we will integrate data-driven decision-making and measure execution, thereby strengthening our support for improving customer lifetime value (LTV) and continuous business growth for our client companies. Background of Group Participation

As the relationship between companies and customers lengthens, data-driven decision-making is essential for maximizing customer lifetime value (LTV) and improving customer experience (CX). ECPower provides a Shopify-specialized customer analysis tool adopted by over 600 companies in 50 countries worldwide, with a particular strength in optimizing repeat purchase strategies.

Previously, Rewire has collaborated with ECPower to provide part of its Shopify construction support. With this group participation, this collaboration will be further strengthened, integrating development and analysis capabilities into a unified system. Initiatives Resulting from Group Participation

With ECPower's participation, operations from customer data analysis to strategy execution and performance measurement can be managed as a single workflow.

By integrating the analytical capabilities of ECPower with the suite of applications from Rewire and Feedforce Group (such as CRM PLUS on LINE, DokoPoi, Rankey, Omni Hub, etc.), customers can be visualized based on purchasing data across both physical stores and e-commerce, allowing for the identification of churn risks and trends among key customers.

Furthermore, from segment extraction to point...