Rewise Announces ECPower Group Integration and Launch of "App Unity ConnectOS" Customer Analysis Tool

Rewise Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director: Hideya Kato; hereinafter, Rewise) announces the integration of ECPower Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director: Hiromu Masuda; hereinafter, ECPower) into the group through its full acquisition by Feedforce Group Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director and Chairman: Koji Tsukada; hereinafter, Feedforce Group), to which Rewise belongs, and the commencement of providing a new platform, "App Unity ConnectOS."

Rewise operates with the mission of "Reconnecting Customer Experiences," building commerce platforms centered on Shopify and providing proprietary applications. Through this initiative, we will integrate data-driven decision-making with strategy execution, strengthening our support for enhancing client companies' LTV (Customer Lifetime Value) and continuous business growth.

Background of Group Participation

As the relationship between companies and customers becomes long-term, data-driven decision-making is indispensable for maximizing LTV (Customer Lifetime Value) and improving customer experience (CX). ECPower provides a Shopify-specialized customer analysis tool adopted by over 600 companies in 50 countries worldwide, with a strong focus on optimizing repeat purchase strategies.

Rewise has previously collaborated with ECPower in providing partial Shopify build support. This group participation will further strengthen this collaboration, integrating our development and analysis systems.

Initiatives through Group Participation

With ECPower's participation, it will be possible to operate customer data analysis, strategy execution, and results measurement as a single, continuous flow.

By linking Rewise and Feedforce Group's suite of applications (such as CRM PLUS on LINE, Dokopoi, Ranky, Omni Hub) with ECPower's analytical functions, we can visualize customers based on purchase data across both physical stores and e-commerce, identifying churn risks and tendencies of important customers.

Furthermore, from segment extraction to point granting, everything will be seamlessly linked to maximize customer engagement.