Sado Island-Based 'Depachika Yoroshiku23' Set to Surpass ¥5 Billion in Annual Revenue Within 5 Years of Founding, Powered by Radio Advertising; Now Ranks Alongside Major Players in Yahoo! Japan Search for 'Depachika'

Yahoo! Japan Search Keyword Screen

MankunKankun Co., Ltd. (headquartered in Sado City, Niigata Prefecture) announces that its comprehensive home visit appraisal and purchase service, "Depachika Yoroshiku23," has achieved nationwide coverage across all 47 prefectures, powered by radio advertising, and is projected to surpass ¥5 billion in annual revenue within just five years of its founding.

In recent years, growing reuse markets and rising cost-consciousness due to inflation have led to an increasing nationwide demand for services that convert unwanted items into cash.

"Depachika Yoroshiku23" began operations on Sado Island, a remote island with a population of approximately 50,000 in Niigata Prefecture, and has since expanded its service area to all 47 prefectures. Within only five years of founding, the company is now on track to achieve annual sales exceeding ¥5 billion.

Additionally, when searching for "depachika" (home visit purchase) on Yahoo! Japan, "Depachika Yoroshiku23" appears as a suggested related term, demonstrating brand recognition on par with major established players in the industry.

From Sado Island to Nationwide—Radio Advertising as the Growth Engine

While many companies in the home visit purchase industry rely on TV commercials and large-scale online advertising, "Depachika Yoroshiku23" has prioritized radio advertising since its inception.

Although less flashy than television, radio offers the advantage of building close connections with listeners and enabling repeated exposure.

By consistently advertising through local radio stations across various regions, the company has successfully achieved:

- Increased brand awareness - Growth in customer inquiries - Expansion of service areas - Strengthened recruitment efforts

These outcomes have served as a major driving force behind its nationwide expansion.

Today, radio advertising has become one of the most critical marketing strategies supporting the company’s growth.

Achieving Nationwide Coverage Across All 47 Prefectures

Initially operating in limited areas, the service now covers all 47 prefectures from Hokkaido to Okinawa.

The company conducts home visit purchases for a wide range of items, including dolls, pianos, musical instruments, kimonos, branded goods, precious metals, watches, stamps, antiques, furniture, home appliances, and daily necessities, serving a growing customer base nationwide.

As a service accessible regardless of location, it has established systems to serve not only urban areas but also rural regions and remote islands.

Brand Recognition Reflected in Yahoo! Japan Search

Alongside business expansion, the company’s brand recognition online has also grown significantly.

When users search for "depachika" on Yahoo! Japan, "Depachika Yoroshiku23" appears as a suggested term, and there is an increasing number of instances where users directly search for the brand name when considering home visit purchase services.

This is seen as a key indicator that the brand has evolved into one widely recognized by customers through sustained advertising and service delivery.

CEO Statement

We started from Sado Island, a remote island with a population of about 50,000.

In the early days, we could never have imagined achieving nationwide expansion. However, through consistent radio advertising, we steadily increased awareness of our service among customers.

As a result, we have expanded our service to all 47 prefectures and are now on track to exceed ¥5 billion in annual revenue within five years of founding.

The fact that our brand now appears in Yahoo! Japan search suggestions is also a reflection of the support we have received from many customers.

Moving forward, Depachika Yoroshiku23 will continue to provide reliable and trustworthy services to customers across Japan and aims to become a leading company in the industry.

Company Overview

Company Name: MankunKankun Co., Ltd.

Service Name: Depachika Yoroshiku23

Head Office: 6-2 Kubota, Sado City, Niigata Prefecture

Business Activities: Comprehensive reuse and home visit purchase services

Service Areas: All 47 prefectures of Japan

Founded: 2022

Inquiries

Public Relations Department, MankunKankun Co., Ltd.

TEL: 070-4010-3577

Email: info@reuse-japan.com