Aiming to be "Japan's Safest Renovation Contractor," Held "Re:Think Safety Summit"
Rethinx Inc. held a safety summit with 15 partner companies and Panasonic to redefine on-site safety culture and quality standards.
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- 📰 Published: April 2, 2026 at 18:00
## Rethinking Safety Culture with Partner Craftsman Companies
Rethinx Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Masahiro Yuki), which develops renovation businesses under the concept "There is someone who protects your thoughts. That becomes your home," held the safety summit "Re:Think Safety Summit (RSS)" for all employees and partner craftsman companies to improve and ensure safety awareness throughout all stages of renovation.
This summit was held at the Panasonic Tokyo Shiodome Building in collaboration with Panasonic Housing Solutions, a collaborating manufacturer. It was an opportunity to rethink safety and quality standards with cooperative companies that work together on-site daily.
In the construction and renovation industry, safety management is an essential foundation for sustainable growth and gaining trust. While Rethinx has implemented safety initiatives in the past, it revamped the content as "Re:Think Safety Summit (RSS)" to further foster corporate culture and improve on-site quality.
The project was planned under the philosophy of aiming for a site with zero accidents and zero complaints by re-evaluating tasks and judgments that have become commonplace on sites that tend to rely on habit and experience.
### Meaning of RSS
- **R = Rethink** (Think once more)
- **S = Safety**
- **S = Summit** (A place to gather and improve each other)
Approximately 15 partner craftsman companies that support Rethinx's construction daily participated in this convention. Rather than a formal training session, it was conducted as a place for sharing safety awareness and exchanging opinions for quality improvement aligned with actual construction sites.
On the day, Mr. Keizo Kubo, Representative Director of Kei Inc., was invited as an external lecturer to give a lecture on improving construction quality and the importance of on-site Customer Satisfaction (CS). The practical content based on field experience attracted the interest of participants.
### Main Contents of "Re:Think Safety Summit"
The following programs were implemented to update the safety awareness of all participants and ensure safety management in daily operations:
- **Reconfirming Safety Awareness and Sharing Common Standards:** Confirmed guidelines as a consensus of all participants to realize the safest site for all customers, employees, and partner companies.
- **Lectures on Quality and Safety by External Lecturers:** Invited external lecturers with specialized knowledge to deepen learning about the latest safety management techniques and measures to prevent human error.
- **Exchanging Opinions to Improve Site Quality:** Rethinx staff and partner companies gathered to have active discussions on potential risks in daily sites and specific improvement measures to further enhance construction quality.
- **Confirming Future Cooperation Policies with Partner Companies:** Redefined future cooperation systems and specific collaboration flows to penetrate the "Japan's Safest" standard aimed by Rethinx into all sites.
### Comment from CEO Masahiro Yuki
"I believe safety is not a rule, but a culture. Accidents are more likely to happen at sites you are used to. That is why we needed a place to 'Rethink.' The partners who gathered today are the team building Rethinx's sites together. We want to continue these efforts to make sites that can be entrusted with peace of mind a matter of course."
### Expected Effects and Future Outlook
Rethinx will continue to work with partner companies toward improving safety, quality, and customer satisfaction. Aiming to be the "Japan's Safest Renovation Company," the company will work on strengthening site capabilities and fostering corporate culture.
### About Rethinx Inc.
Rethinx Inc. specializes in renovation for homes and stores, proposing optimal space creation tailored to each customer's lifestyle and business needs. With years of experience and reliable technology, we transform customers' ideals into reality and support the realization of more comfortable and enriched lives and businesses.
#### Company Information
- **Name:** Rethinx Inc.
- **Address:** 1F Antria Building, 1-26-6 Nihonbashi Kakigara-cho, Chuo-ku, Tokyo
- **CEO:** Masahiro Yuki
- **Business:** Renovation for houses, stores, etc.
- **Official Website:** https://rethinx.net/
Rethinx Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Masahiro Yuki), which develops renovation businesses under the concept "There is someone who protects your thoughts. That becomes your home," held the safety summit "Re:Think Safety Summit (RSS)" for all employees and partner craftsman companies to improve and ensure safety awareness throughout all stages of renovation.
This summit was held at the Panasonic Tokyo Shiodome Building in collaboration with Panasonic Housing Solutions, a collaborating manufacturer. It was an opportunity to rethink safety and quality standards with cooperative companies that work together on-site daily.
In the construction and renovation industry, safety management is an essential foundation for sustainable growth and gaining trust. While Rethinx has implemented safety initiatives in the past, it revamped the content as "Re:Think Safety Summit (RSS)" to further foster corporate culture and improve on-site quality.
The project was planned under the philosophy of aiming for a site with zero accidents and zero complaints by re-evaluating tasks and judgments that have become commonplace on sites that tend to rely on habit and experience.
### Meaning of RSS
- **R = Rethink** (Think once more)
- **S = Safety**
- **S = Summit** (A place to gather and improve each other)
Approximately 15 partner craftsman companies that support Rethinx's construction daily participated in this convention. Rather than a formal training session, it was conducted as a place for sharing safety awareness and exchanging opinions for quality improvement aligned with actual construction sites.
On the day, Mr. Keizo Kubo, Representative Director of Kei Inc., was invited as an external lecturer to give a lecture on improving construction quality and the importance of on-site Customer Satisfaction (CS). The practical content based on field experience attracted the interest of participants.
### Main Contents of "Re:Think Safety Summit"
The following programs were implemented to update the safety awareness of all participants and ensure safety management in daily operations:
- **Reconfirming Safety Awareness and Sharing Common Standards:** Confirmed guidelines as a consensus of all participants to realize the safest site for all customers, employees, and partner companies.
- **Lectures on Quality and Safety by External Lecturers:** Invited external lecturers with specialized knowledge to deepen learning about the latest safety management techniques and measures to prevent human error.
- **Exchanging Opinions to Improve Site Quality:** Rethinx staff and partner companies gathered to have active discussions on potential risks in daily sites and specific improvement measures to further enhance construction quality.
- **Confirming Future Cooperation Policies with Partner Companies:** Redefined future cooperation systems and specific collaboration flows to penetrate the "Japan's Safest" standard aimed by Rethinx into all sites.
### Comment from CEO Masahiro Yuki
"I believe safety is not a rule, but a culture. Accidents are more likely to happen at sites you are used to. That is why we needed a place to 'Rethink.' The partners who gathered today are the team building Rethinx's sites together. We want to continue these efforts to make sites that can be entrusted with peace of mind a matter of course."
### Expected Effects and Future Outlook
Rethinx will continue to work with partner companies toward improving safety, quality, and customer satisfaction. Aiming to be the "Japan's Safest Renovation Company," the company will work on strengthening site capabilities and fostering corporate culture.
### About Rethinx Inc.
Rethinx Inc. specializes in renovation for homes and stores, proposing optimal space creation tailored to each customer's lifestyle and business needs. With years of experience and reliable technology, we transform customers' ideals into reality and support the realization of more comfortable and enriched lives and businesses.
#### Company Information
- **Name:** Rethinx Inc.
- **Address:** 1F Antria Building, 1-26-6 Nihonbashi Kakigara-cho, Chuo-ku, Tokyo
- **CEO:** Masahiro Yuki
- **Business:** Renovation for houses, stores, etc.
- **Official Website:** https://rethinx.net/
FAQ
What is the Re:Think Safety Summit (RSS)?
It is an abbreviation for "Rethink," "Safety," and "Summit" proposed by Rethinx to fundamentally review safety standards at construction sites.
What companies participated?
About 15 partner craftsman companies that support Rethinx's construction participated. It was held in collaboration with Panasonic Housing Solutions.
What was the content of the external lecture?
Mr. Keizo Kubo of Kei Inc. spoke about improving construction quality based on site experience and the importance of customer satisfaction (CS) on-site.