New Platform "Membership Lounge" Launched to Connect Members, Employees, and Society through "Empathy" ~Provided within the Official App for Members from April 1st. Co-creating the Future of Resorts with Real-time Voting Function~

Resorttrust, Inc. (Headquarters: Nagoya City, Aichi Prefecture) will launch "Membership Lounge," a new value co-creation platform, within its official smartphone app "RTTG App" starting April 1, 2026.

Our group is promoting the expansion of the digital domain and the utilization of data marketing, while further strengthening our support system for members, as part of our medium-term management plan "Sustainable Connect ~to wellbeing~ 2.0." This is to build a mechanism that can flexibly respond to diversifying customer needs.

The "Membership Lounge," which will be launched this time, is a concrete initiative to realize the "virtuous cycle of growth centered on membership, with customers and employees united," which is the goal of this plan. By connecting members, employees, and society, and facilitating two-way communication, we aim to further enhance the value of our membership club.

■ Next-Generation Communication Platform

While our company has previously collected members' opinions through surveys and other means, the newly launched "Membership Lounge" will visualize the interactions between the company and its members on the app. By "visualizing" the pros and cons of requests received from members and "transparentizing" the implementation of measures, we aim to achieve "co-creation" with our members.

Furthermore, with the introduction of this service, we will evolve into a next-generation communication platform that walks alongside our members, from daily service improvements to large-scale projects, and even to solving social issues, through real-time, two-way communication.

■ Specific Member Needs and the Three Functions of "Membership Lounge"

In "Membership Lounge," diverse needs (voices), from minor daily requests to large-scale facility requests, will be shaped through the following three functions.

Members' Voices (Participation in Major Business Projects)

For example, we will inquire about intentions regarding relatively large business projects, such as "whether to construct a new hot spring facility at Exiv Yamanakako." Members can easily express their intentions (reactions) with "Good" or "Bad."

Members' Votes (Co-creation of Daily Services)

Members can easily vote in a four-option format on choices related to daily operations, such as "Which meal would be best for the next event: Japanese, Western, or Chinese cuisine?" or "What features would you like to see added to the app?" The collected information will be utilized to provide more satisfying services.

Co-creation with Members (Transparency of Realized Content)

Based on the voices received from members, we will report on what measures have actually been realized (e.g., additional consideration for a hot spring facility at Yamanakako), thereby increasing the transparency of the process and results.

■ Vision for the Future

Through "Membership Lounge," our group aims to foster a culture of a sustainable "next-generation membership club" where members, employees, and society unite to contribute to society and share joy. Moving forward, through this platform, we will also address the following two themes, among others, and demonstrate our significance as a membership business company more than ever before.

・Sustainable Collaboration: We will consider building a mechanism to jointly contribute with our members to social issues such as environmental problems and food problems.

・Everyone's Support: We will consider building a mechanism where members, their families, and employees can jointly support sports teams and athletes.

Under the brand identity "We'll be with you for a good life," the Resorttrust Group aims to realize a rich future where members, employees, and society are connected by "empathy."

And through this platform, we will sincerely address the aspirations of each and every member and co-create new value as a membership club.

■ Company Overview

Company Name: Resorttrust, Inc.

Location: 2-18-31 Higashisakura, Naka-ku, Nagoya City

Representative: Representative Director, President and Executive Officer Yuki Fushimi

Established: April 1973

URL: https://www.resorttrust.co.jp/index.html

Business Activities: Membership rights business, hotel and restaurant business, golf business, medical business, senior life business, and other businesses