The venue is TOTTEI PARK in Kobe City.

On May 9th (Saturday) and 10th (Sunday), 2026, for two days, the largest outdoor Hawaiian event in Kansai, "ALOHA MALL FESTIVAL 2026," will be held at the waterfront "TOTTEI PARK," adjacent to "GLION ARENA KOBE," which is attracting attention as a new landmark in Kobe!

▼Event special site here https://portal.aloha-mall.com/

This event is hosted by ALOHA MALL, which aims to be a "cultural platform connecting Japan and Hawaii." Admission is free, and it is a large-scale event where anyone can easily experience the authentic Hawaiian atmosphere with all five senses.

Two days in early summer Kobe dyed in Hawaiian colors. Enjoy the ultimate island time at the evolving waterfront.

Gorgeous Guests and 94 Studios Color the Stage

KUPAOA: Through music set against the beautiful nature of Hawaii, they move many people with their soul-cleansing singing voices.

On the main stage, the talented duo "KUPAOA," who cherish and sing Hawaiian, will perform heartwarming traditional and original songs! In addition, a total of 94 hula studios, from small local studios to large schools, will gather from all over the country. For this event, the organizers have a strong desire to "let all dancers, regardless of the size of their studio, experience the best stage," and have established a unique participation system with wide open doors. The sight of 1,700 performers gathering and dancing with love under the Kobe sky is truly breathtaking!

Enjoy Authentic Flavors and Limited Items

LAHAINA MOON In the "Marche Area" of the venue, 24 Hawaiian brands, including apparel and miscellaneous goods, will be lined up. In particular, with the cooperation of the popular Kanto store "LAHAINA MOON," valuable shops that are usually not seen in Kansai will make a special appearance.

In the food area, various food trucks will offer authentic flavors, from classics like garlic shrimp and malasadas to loco moco and pancakes. The event is designed to allow visitors to fully enjoy the charm of Hawaii with all five senses.

Challenging to Become Japan's Largest Cultural Platform

[Business Vision: Towards a Comprehensive Platform for Hawaiian Culture] ALOHA MALL aims to build a "comprehensive platform for Hawaiian culture" that aggregates and disseminates the charm of Hawaiian culture in Japan, going beyond the scope of simply holding events.

Until now, information that was fragmented by field, such as hula dance studio search, EC sites for instruments and costumes, and even artist appearance mediation with authentic artists, has been integrated into one. We are challenging to create an ecosystem where all people who love Hawaii can access necessary information anytime, anywhere, and experience authentic culture.

[Symbol of "Diversification Strategy" that Creates the Future for Engineers] This project is promoted by Relation Inc., which specializes in IT business.

HP: https://www.relation2012.com/ X: https://x.com/relation_ict_d

The background to the company's challenge into a different industry, the Hawaiian business, is the "engineer-first" philosophy of wanting to alleviate the psychological pressure and future anxieties faced by engineers.

By building a diversified business foundation like their own product "ALOHA MALL," instead of relying solely on the conventional resident support model, they create a "receptacle" where engineers can choose diverse careers in good physical and mental health. They will connect Japan and Hawaii by fusing technology and traditional culture, creating a new bridge.

Variastar Co., Ltd. Representative: Hideshi Inoue, Representative Director CEO Location: Head Office: 1F Wakasugi Center Building Annex, 2-8-1 Higashitemma, Kita-ku, Osaka City Yokohama: 7F Mizunobu Building, 1-11-1 Kitasaiwai, Nishi-ku, Yokohama City, Kanagawa Prefecture

Business Activities: DX consulting services, software planning, development, sales, marketing support, e-commerce business, website planning, production, event planning, operation business.

Main Services/Achievements: https://www.relation2012.com/request/

FACT BOX

  • Source: PR TIMES
  • Category: event