Marketing AI OS "ENSOR" Adds "Element Replacement" Feature for Ad Banners ── Precisely replace only selected parts by uploading 2 images, maintaining background, composition, and lighting

REHATCH Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ryota Sakoda) announces the addition of a new feature, "Element Replacement," to its marketing AI OS "ENSOR" (Enso), which supports ad banner production.

■ Background of Release

In display advertising, there are many situations where advertisements are switched by replacing only product images, logos, or key visuals while keeping the same layout. However, when recreating the entire banner using image generation or editing tools, the "banner's sense of unity" in terms of background, composition, and lighting easily breaks down, often leading to corrections and rework.

- Want to replace only photos or logos to match the appeal or placement, but don't want to change the background or lighting.

- Want to perform replacement tasks quickly while maintaining design reproducibility.

- It's difficult to incorporate into the production flow if there are too many operational steps.

With this new feature addition, ENTOR provides an environment where users can obtain images with only the specified elements replaced by simply uploading two images: a banner image with a selected area and replacement material.

■ New Feature Details

This feature precisely replaces specific elements within an ad banner (product images, logos, photos of people, etc.) with a different image in a user-selected area. It allows users to focus on element replacement while maintaining the atmosphere of the background, composition, and lighting outside the replaced area.

▼ Usage Flow (2 Steps)

Step 1: Launch the "Element Replacement" function and prepare the images according to the instructions.

Step 2: Upload the ad banner image with the selected area and the replacement image together.

Processing is executed once the two images are ready, generating the result image without unnecessary confirmation steps. Fine-tuning the finish or replacing other parts can be done again using the same procedure...