Marketing AI OS "ENSOR" Adds "Element Replacement" Feature for Ad Banners — Precise Swapping of Selected Areas via Two-Image Upload, Maintaining Background, Composition, and Lighting
REHATCH Inc. has introduced an "Element Replacement" feature to its marketing AI OS "ENSOR," enabling users to precisely swap specific elements in ad banners while preserving the original background, composition, and lighting.
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- 📰 Published: March 30, 2026 at 05:11
REHATCH Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryota Sakoda) is pleased to announce the addition of "Element Replacement," a new feature to support ad banner production, to its marketing AI OS "ENSOR."
### Background of the Release
In display advertising, there are many instances where product images, logos, or key visuals need to be swapped while maintaining the same layout. However, recreating the entire image using generative AI or editing tools often disrupts the banner's visual consistency—such as the background, composition, and lighting—leading to frequent revisions and backtracking.
- "I want to swap only the photo or logo to match the appeal or placement, but I don't want to change the background or lighting."
- "I want to perform replacement tasks quickly while maintaining design reproducibility."
- "Too many operational steps make it difficult to integrate into the production workflow."
ENSOR now provides an environment where users can obtain an image with only the specified element replaced by simply uploading two images: the banner image with a pre-selected area and the replacement material.
### Details of the New Feature
This feature precisely replaces specific elements within an ad banner (such as product images, logos, or people) in a user-selected area with a different image. It allows users to focus on swapping elements while maintaining the atmosphere of the background, composition, and lighting outside the target area.
**Usage Flow (2 Steps):**
Step 1: Launch the "Element Replacement" feature and prepare the images according to the instructions.
Step 2: Upload the ad banner image with the selected area and the replacement image together.
Once the two images are provided, the process is executed, generating the result image without any unnecessary confirmation steps. Fine-tuning the finish or replacing other parts can be done by repeating the same procedure.
### Background of the Release
In display advertising, there are many instances where product images, logos, or key visuals need to be swapped while maintaining the same layout. However, recreating the entire image using generative AI or editing tools often disrupts the banner's visual consistency—such as the background, composition, and lighting—leading to frequent revisions and backtracking.
- "I want to swap only the photo or logo to match the appeal or placement, but I don't want to change the background or lighting."
- "I want to perform replacement tasks quickly while maintaining design reproducibility."
- "Too many operational steps make it difficult to integrate into the production workflow."
ENSOR now provides an environment where users can obtain an image with only the specified element replaced by simply uploading two images: the banner image with a pre-selected area and the replacement material.
### Details of the New Feature
This feature precisely replaces specific elements within an ad banner (such as product images, logos, or people) in a user-selected area with a different image. It allows users to focus on swapping elements while maintaining the atmosphere of the background, composition, and lighting outside the target area.
**Usage Flow (2 Steps):**
Step 1: Launch the "Element Replacement" feature and prepare the images according to the instructions.
Step 2: Upload the ad banner image with the selected area and the replacement image together.
Once the two images are provided, the process is executed, generating the result image without any unnecessary confirmation steps. Fine-tuning the finish or replacing other parts can be done by repeating the same procedure.