[Regular Survey] Actual Delivery Examples of Advertising Expressions Suspected of Violating the PMD Act and the Act against Unjustifiable Premiums 2026.4.8
REGAL CORE Co., Ltd. released the results of a regular survey (Feb-Apr 2026) regarding article LPs containing advertising expressions that may violate the PMD Act and the Act against Unjustifiable Premiums, noting numerous exaggerated claims in health foods and cosmetics.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 02:00
- 🔍 Collected: April 8, 2026 at 17:30
- 🤖 AI Analyzed: April 20, 2026 at 14:08 (284h 37m after Collected)
REGAL CORE Co., Ltd. (Shibuya-ku, Tokyo, President and CEO: Hayato Tanoue), which operates a PMD Act check service, regularly conducts surveys on the ad delivery status of article LPs (landing pages) [1] that contain expressions potentially violating laws such as the PMD Act and the Act against Unjustifiable Premiums and Misleading Representations. We hereby report the results.
Survey Results
Continuing from the previous time, we confirmed the delivery of content in the article LPs surveyed this time that has a high potential of being problematic under the PMD Act and the Act against Unjustifiable Premiums. Details are summarized below with specific examples.
Survey Methodology
Survey Period: February 2026 - April 2026
Survey Target: Advertorial article LPs distributed primarily through recommendation widgets posted on arbitrary multiple WEB media selected each time.
Survey Method: Every half month, we grasp the article LPs of advertising products posted on multiple WEB media, review their appealing expressions, and evaluate whether there are any problematic expressions from the perspective of protecting users based on the PMD Act and the Act against Unjustifiable Premiums.
Details of Pointed-Out Results
This summarizes some of the appealing expressions containing phrasings that could be considered in violation of laws found in article LPs obtained during the survey period. [2]
Also, including those pointed out in the past, the appealing expressions we specifically observed frequently are as follows.
Expressions violating medicinal efficacy claims (PMD Act), exaggerated advertising (Health Promotion Act), or misleading superior quality representations (Act against Unjustifiable Premiums) for products falling under health foods.
a. Expressions claiming effects on body parts or physical functions, which cannot originally be claimed.
Example 1: Utilizing the function of female hormones, giving firmness to breasts, only breasts getting plump, anyone can get plump beautiful breasts, female hormone support.
Example 2: (Pointing to hair) glossy and smooth.
Example 3: (Pointing to skin) bouncy, detox effect, prevents body oxidation, rejuvenation, looking younger, misleading expressions suggesting effects on skin such as dark spots using BA (Before/After) images.
Example 4: Eliminating bad breath from the gastrointestinal tract, uprooting bad bacteria that cause bad breath, repelling even existing bad bacteria (= tongue coating).
b. Expressions claiming weight loss or excessive weight loss just by drinking.
Example: Can definitely lose weight, forces excretion of fatty stool, boosts metabolism, burns fat, can build a body that loses weight easily, 13.1kg weight loss in 2 weeks, expressions of excessive weight loss in combination with BA images.
c. Expressions seemingly claiming improvement in male functions just by drinking.
Example: Drinkable male hormones, explodes sex drive, explodes testosterone, graduating from menopause.
Expressions violating exaggerated advertising (Health Promotion Act) or misleading superior quality representations (Act against Unjustifiable Premiums) for products falling under Foods with Function Claims.
a. [Additional Point] Expressions clearly deviating from the range of functions the product can claim based on the notified content and mechanism of action.
Example: Appealing expressions as if glasses are no longer needed for the function of improving eye contrast sensitivity, misleading expressions suggesting improved eyesight using BA images or comparison images, functions of excreting fatty stool or boosting metabolism, misleading expressions as if one's constitution is improved and they won't rebound, excessive expressions misleading the extent to which walking ability can be maintained or improved, such as 'can walk eternally' and BA images of walking smoothly without a cane.
Expressions appealing to an exaggerated effect on a scientifically inconceivable level, such as claiming that up to 10kg of stagnant feces accumulates in the intestines and can be excreted.
b. Expressions claiming functions using ingredients other than functional involvement ingredients. Also, expressions claiming the product itself has functions.
Example: Expressions as if XX (an ingredient that is not a functional involvement ingredient) excretes lipids and improves the intestinal environment.
c. Expressions claiming weight loss without moderate diet restrictions or exercise, or excessive weight loss claims beyond the views of the Consumer Affairs Agency.
Example: Expressions such as losing weight without any muscle training or diet restrictions, losing over 10kg in 1 month, or fat drastically decreasing in 2 weeks.
Expressions violating proper advertising standards for pharmaceuticals, etc., regarding products falling under cosmetics (including medicated cosmetics).
Survey Results
Continuing from the previous time, we confirmed the delivery of content in the article LPs surveyed this time that has a high potential of being problematic under the PMD Act and the Act against Unjustifiable Premiums. Details are summarized below with specific examples.
Survey Methodology
Survey Period: February 2026 - April 2026
Survey Target: Advertorial article LPs distributed primarily through recommendation widgets posted on arbitrary multiple WEB media selected each time.
Survey Method: Every half month, we grasp the article LPs of advertising products posted on multiple WEB media, review their appealing expressions, and evaluate whether there are any problematic expressions from the perspective of protecting users based on the PMD Act and the Act against Unjustifiable Premiums.
Details of Pointed-Out Results
This summarizes some of the appealing expressions containing phrasings that could be considered in violation of laws found in article LPs obtained during the survey period. [2]
Also, including those pointed out in the past, the appealing expressions we specifically observed frequently are as follows.
Expressions violating medicinal efficacy claims (PMD Act), exaggerated advertising (Health Promotion Act), or misleading superior quality representations (Act against Unjustifiable Premiums) for products falling under health foods.
a. Expressions claiming effects on body parts or physical functions, which cannot originally be claimed.
Example 1: Utilizing the function of female hormones, giving firmness to breasts, only breasts getting plump, anyone can get plump beautiful breasts, female hormone support.
Example 2: (Pointing to hair) glossy and smooth.
Example 3: (Pointing to skin) bouncy, detox effect, prevents body oxidation, rejuvenation, looking younger, misleading expressions suggesting effects on skin such as dark spots using BA (Before/After) images.
Example 4: Eliminating bad breath from the gastrointestinal tract, uprooting bad bacteria that cause bad breath, repelling even existing bad bacteria (= tongue coating).
b. Expressions claiming weight loss or excessive weight loss just by drinking.
Example: Can definitely lose weight, forces excretion of fatty stool, boosts metabolism, burns fat, can build a body that loses weight easily, 13.1kg weight loss in 2 weeks, expressions of excessive weight loss in combination with BA images.
c. Expressions seemingly claiming improvement in male functions just by drinking.
Example: Drinkable male hormones, explodes sex drive, explodes testosterone, graduating from menopause.
Expressions violating exaggerated advertising (Health Promotion Act) or misleading superior quality representations (Act against Unjustifiable Premiums) for products falling under Foods with Function Claims.
a. [Additional Point] Expressions clearly deviating from the range of functions the product can claim based on the notified content and mechanism of action.
Example: Appealing expressions as if glasses are no longer needed for the function of improving eye contrast sensitivity, misleading expressions suggesting improved eyesight using BA images or comparison images, functions of excreting fatty stool or boosting metabolism, misleading expressions as if one's constitution is improved and they won't rebound, excessive expressions misleading the extent to which walking ability can be maintained or improved, such as 'can walk eternally' and BA images of walking smoothly without a cane.
Expressions appealing to an exaggerated effect on a scientifically inconceivable level, such as claiming that up to 10kg of stagnant feces accumulates in the intestines and can be excreted.
b. Expressions claiming functions using ingredients other than functional involvement ingredients. Also, expressions claiming the product itself has functions.
Example: Expressions as if XX (an ingredient that is not a functional involvement ingredient) excretes lipids and improves the intestinal environment.
c. Expressions claiming weight loss without moderate diet restrictions or exercise, or excessive weight loss claims beyond the views of the Consumer Affairs Agency.
Example: Expressions such as losing weight without any muscle training or diet restrictions, losing over 10kg in 1 month, or fat drastically decreasing in 2 weeks.
Expressions violating proper advertising standards for pharmaceuticals, etc., regarding products falling under cosmetics (including medicated cosmetics).