Dai Hirai Ambassador Project 'A Sip to the Beach' Chapter 2: 'REED'S BEACH BAR' to be featured at 'THE SOLO TRIP 2026' acoustic tour

Reed's Japan Inc. (Shibuya, Tokyo) has decided to host a pop-up at Dai Hirai's acoustic live concert series, 'THE SOLO TRIP 2026,' as the second chapter of their ongoing project with brand ambassador Dai Hirai, '#ASipToTheBeach'.

During 'HIRAIDAI presents THE BEACH TRIP 2026', held in May 2026, the 'REED'S BEACH BAR' was set up at the venue. It attracted numerous visitors as a space to experience the brand's worldview, drawing long queues throughout the event. In a surprise moment, Dai Hirai himself visited the 'REED'S BEACH BAR', thrilling the audience. Additionally, the SNS campaign '#ASipToTheBeach', which ran until May 31, concluded with a high number of entries.

Now, that experience moves to the next stage.

From Festival Frenzy to Acoustic Intimacy
Unlike 'THE BEACH TRIP', which features a full band, 'THE SOLO TRIP' is an intimate acoustic live concert performed solo by Dai Hirai.

Lyrics that resonate more deeply due to the stripped-back arrangement. An atmosphere like being spoken to on a quiet beach. Rather than flashy production, it is a time to face music itself. These values align with REED'S core philosophy of 'bringing out the genuine flavor of ingredients.' Instead of 'adding stimulation,' it brings out what is inherently there. Dai Hirai's music and REED'S resonate as entities that slightly enrich everyday life.

About Dai Hirai
Dai Hirai is a singer-songwriter born in Tokyo. Rooted in sensibilities nurtured by the sea and nature, he has established a unique style fusing surf music and pop. His warm, embracing singing voice and realistic lyrics that accompany daily life have garnered support across generations. He continues to unfold a unique world view that blends his lifestyle and music through events such as the annual summer 'THE BEACH TRIP' and the acoustic concert series 'THE SOLO TRIP'.

Comment from Dai Hirai (at the time of appointment)
'Music and drinks both color and enrich the mundane daily life and usual scenery. I would be happy if our time relaxing on the beach, at concerts, or with family and friends becomes even just a little richer with REED'S and my music.'

THE SOLO TRIP × REED'S
We will be operating the 'REED'S BEACH BAR' at the venues, offering a unique craft ginger drink experience exclusive to REED'S.

Venue-Exclusive Promotions:
- Receive one Dai Hirai collaboration sticker with every REED'S drink purchase.
- Post a photo of your REED'S drink purchased at the venue on SNS on the spot to receive a Dai Hirai collaboration sticker (4 types in total). A limited promotion to take home memories of the music. *Limited quantities, available while supplies last.

'THE SOLO TRIP' Event Details:
- Saga Venue: Nijinomatsubara Beach, East Coast, June 6, 2026 (Sat), Doors open 14:00 / Start 16:00
- Miyagi Venue: Shichigahama Shobuta Beach, June 20, 2026 (Sat), Doors open 14:00 / Start 16:00

About the '#ASipToTheBeach' Project:
REED'S proposes a 'location-independent beach experience.' Even without going to the beach or taking a trip, there is a moment where a single sip can change your mood. By combining the spicy ginger kick of REED'S with Dai Hirai's music, we aim to slightly change the scenery of your daily life.

Product Introduction: REED’S Ginger Beer Strongest
A craft drink (non-alcoholic) featuring a spicy ginger flavor. It uses three times the amount of ginger juice as the 'Original Ginger Beer' sold in the U.S., a product that has truly 'maximized stimulation.' Freshly squeezed ginger is blended with fruit juices like lemon, with no added sweeteners, colors, or preservatives.