Hanesbrands Japan Implements Recustomer for Champion Online Store

Recustomer Inc. announced that Hanesbrands Japan Inc., which operates the authentic American athletic apparel brand Champion, has implemented its post-purchase experience platform 'Recustomer'. The platform was introduced to improve the post-purchase customer experience, encompassing returns, exchanges, order cancellations, and delivery tracking on their online store. With the renewal of their e-commerce infrastructure to Shopify, Hanesbrands Japan aimed to reorganize their customer support and post-purchase processes. By integrating Recustomer, they allow customers to seamlessly manage necessary procedures online, thereby reducing inquiry volumes and easing operational burdens. This implementation empowers customers to independently handle returns and cancellations, while also reducing post-purchase anxiety by making delivery status easily trackable. Moving forward, Hanesbrands Japan plans to continually optimize the overall post-purchase journey, establishing an efficient operational structure that minimizes reliance on direct customer inquiries.