What was the main objective of the 'Youth Now! Trend Survey' regarding PR offers?

The survey aimed to identify influencers' decision-making criteria for accepting or rejecting PR offers and to extract offer designs that increase conversion and repeat rates.

What are the primary criteria influencers use when deciding on PR offers, even over high compensation?

Influencers prioritize alignment with their 'worldview' and their relationship with their followers, questioning if an offer will damage their credibility.

What corporate behaviors lead influencers to feel 'used merely as an advertising slot'?

Behaviors such as ceasing communication after a post and providing no feedback create this feeling among influencers.

How can companies foster long-term relationships with influencers, potentially leading to ambassador roles?

Providing feedback, such as acknowledging that a post was well-received, is a key factor in building long-term relationships.

What methodology was used in the 'Youth Now! Trend Survey' to gather insights from influencers?

The survey employed individual interviews, which is a qualitative research method, with influencers in the Beauty and Entertainment sectors.

[Youth Now! Gen Z Trend Survey] Do 80% of Gen Z influencers turn down PR offers? The decisive difference between 'companies that get chosen' and 'companies that get rejected'

Published Mar 29, 2026 8:56 PM ・ Updated Jun 14, 2026 10:23 PM ・ 5 min read ・ Source: PR Times

Reaplus Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shion Matsumoto), through its next-generation insight marketing service 'Youth Now!' which visualizes current consumer trends, has conducted a qualitative survey among influencers regarding 'PR offers from companies.' This survey clarifies the criteria influencers use to decide whether to 'accept or reject' PR offers for social media posts, as well as the structural challenges in communication from the corporate side. ■ Survey Overview Survey Name: [Youth Now! Trend Survey] Insight survey on PR offers between companies and influencers Conducted by: Reaplus Inc. Methodology: Individual interviews (qualitative survey) Duration: Approx. 45 minutes each Participants: Influencers (Beauty and Entertainment sectors) Survey Dates: March 5 and March 10, 2026 Objective: To identify decision-making criteria for accepting/rejecting PR offers and to extract offer designs that increase conversion and repeat rates. *This is an exploratory survey intended to clarify the structure of posting behavior and value standards, rather than statistical quantitative data. ■ Survey Summary (Excerpts) 1. Even with high compensation, offers are rejected if they don't fit the 'worldview' The survey confirmed a counterintuitive phenomenon where some influencers accept unpaid work while rejecting high-paying offers. The primary decision-making criteria are: ・Alignment with their worldview ・Relationship with their followers In other words, 'Will this damage my credibility?' is a higher priority than 'compensation.' 2. 'Ghosting' ends the relationship Corporate behaviors such as: ・Ceasing communication after the post ・Providing no feedback were found to create a feeling of being 'used merely as an advertising slot.' Conversely, providing feedback such as 'the post was well-received' is a key factor in building long-term relationships (becoming an ambassador). *This release contains only a partial excerpt of the results. The full report, including all survey results and detailed data, can be requested via the link below. Youth Now! is currently offering free marketing consultations, so please feel free to inquire. Request the report: https://www.youthnow.jp/report/genz-proffer-survey-2026

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Source: PR Times
Category: News

[Youth Now! Gen Z Trend Survey] Do 80% of Gen Z influencers turn down PR offers? The decisive difference between 'companies that get chosen' and 'companies that get rejected'

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