[Ibaraki Prefecture] Creating the Future of Regional Revitalization and Careers through Digital and Human Power
Connecting the next generation by promoting regional charm and practicing well-being management.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 04:44
- 🔍 Collected: April 2, 2026 at 09:03 (4h 18m after Published)
- 🤖 AI Analyzed: April 6, 2026 at 14:10 (101h 6m after Collected)
We support the 'April Dream' initiative, which aims to make April 1st a day to share dreams. This press release is the dream of RIGRACE Co., Ltd.
RIGRACE Co., Ltd. (Headquarters: Tsukuba City, Ibaraki Prefecture; CEO: Rie Hongo) is a company that delivers the charm of companies and the potential of workers through recruitment PR, regional promotion, and HR DX support. Our mission is to 'fuse people and digital to create new ways of working and value,' and our vision is to 'create a society where everyone can freely take on challenges by delivering new possibilities.'
By combining the power of digital with human passion, we aim to correctly convey the charm of the region and realize regional revitalization and sustainable careers.
Delivering the charm, industries, culture, and the potential of workers in Ibaraki to more people, and creating a society where everyone can continue to challenge themselves regardless of their life stage. That is our April Dream.
'Correctly conveying the charm of the region is the starting point for regional revitalization.' Our CEO returned to her hometown of Ibaraki to start this business, wanting to use the perspectives and experiences gained from living in Osaka and the US, and visiting various parts of Japan, to promote the charm of Ibaraki and solve regional issues.
What I saw because I left was that Ibaraki has rich nature, culture, and industries to be proud of, and many people supporting them through community-rooted businesses. Also, my grandparents were weavers of Ishige Yuki-tsumugi, so traditional crafts were not distant, but important culture right beside our lives. That is why we value carefully conveying not just the products and services themselves, but the techniques, thoughts, history, and regionality behind them. The experience of encountering diverse cultures and markets overseas is the origin of our current business.
Even if you have good things, you don't know how to convey them. You don't have enough manpower, so you can't continue even if you want to. Even if you have technology and culture, it is difficult to find successors. These issues are not limited to traditional crafts. In many businesses that support regional life and the economy, the labor shortage is serious.
The role of digital that we think of is not difficult at all. It is to deliver the charm of the region and the value of work to the necessary people in the necessary form through photos, videos, text, websites, SNS, and recruitment information. SNS is like a modern version of a regional circular or word-of-mouth. You can clearly convey the scenery of the region, the thoughts of people, and the goodness of products and services even to people far away.
Through such transmission, 'I didn't know' changes to 'I know,' and 'I'm interested' changes to 'I want to go,' 'I want to buy,' and 'I want to work.' We believe that enhancing the transmission power of regional companies through digital will lead to the mitigation of labor shortages, the creation of a foundation for business succession, and the improvement of the sustainability of the regional economy.
[Two dreams we aim for]
1. Revitalization of Ibaraki Prefecture through digital marketing
By promoting the charm of nature, culture, industry, products, services, and the people working there in a way that is easy to understand and reaches the necessary people, we want to lead to inquiries, increased sales, and recruitment, creating long-term business growth.
2. Creation of women's careers through well-being management
Our other dream is to expand the environment where women can continue to work in their own way, and to create a working environment where everyone can continue to challenge themselves through well-being management. We support career formation that not only increases the happiness of each individual but also supports sustainable talent activity in the region, leading to the solution of local labor shortages.
[Future we aim for]
By combining the power of digital and people, we will create a flow where the charm of the region is conveyed, the value of the workplace is visualized through strategies unique to the region, and talent gathers, grows, and stays. We will create a foundation where everyone can freely take on challenges from Ibaraki.
RIGRACE Co., Ltd. (Headquarters: Tsukuba City, Ibaraki Prefecture; CEO: Rie Hongo) is a company that delivers the charm of companies and the potential of workers through recruitment PR, regional promotion, and HR DX support. Our mission is to 'fuse people and digital to create new ways of working and value,' and our vision is to 'create a society where everyone can freely take on challenges by delivering new possibilities.'
By combining the power of digital with human passion, we aim to correctly convey the charm of the region and realize regional revitalization and sustainable careers.
Delivering the charm, industries, culture, and the potential of workers in Ibaraki to more people, and creating a society where everyone can continue to challenge themselves regardless of their life stage. That is our April Dream.
'Correctly conveying the charm of the region is the starting point for regional revitalization.' Our CEO returned to her hometown of Ibaraki to start this business, wanting to use the perspectives and experiences gained from living in Osaka and the US, and visiting various parts of Japan, to promote the charm of Ibaraki and solve regional issues.
What I saw because I left was that Ibaraki has rich nature, culture, and industries to be proud of, and many people supporting them through community-rooted businesses. Also, my grandparents were weavers of Ishige Yuki-tsumugi, so traditional crafts were not distant, but important culture right beside our lives. That is why we value carefully conveying not just the products and services themselves, but the techniques, thoughts, history, and regionality behind them. The experience of encountering diverse cultures and markets overseas is the origin of our current business.
Even if you have good things, you don't know how to convey them. You don't have enough manpower, so you can't continue even if you want to. Even if you have technology and culture, it is difficult to find successors. These issues are not limited to traditional crafts. In many businesses that support regional life and the economy, the labor shortage is serious.
The role of digital that we think of is not difficult at all. It is to deliver the charm of the region and the value of work to the necessary people in the necessary form through photos, videos, text, websites, SNS, and recruitment information. SNS is like a modern version of a regional circular or word-of-mouth. You can clearly convey the scenery of the region, the thoughts of people, and the goodness of products and services even to people far away.
Through such transmission, 'I didn't know' changes to 'I know,' and 'I'm interested' changes to 'I want to go,' 'I want to buy,' and 'I want to work.' We believe that enhancing the transmission power of regional companies through digital will lead to the mitigation of labor shortages, the creation of a foundation for business succession, and the improvement of the sustainability of the regional economy.
[Two dreams we aim for]
1. Revitalization of Ibaraki Prefecture through digital marketing
By promoting the charm of nature, culture, industry, products, services, and the people working there in a way that is easy to understand and reaches the necessary people, we want to lead to inquiries, increased sales, and recruitment, creating long-term business growth.
2. Creation of women's careers through well-being management
Our other dream is to expand the environment where women can continue to work in their own way, and to create a working environment where everyone can continue to challenge themselves through well-being management. We support career formation that not only increases the happiness of each individual but also supports sustainable talent activity in the region, leading to the solution of local labor shortages.
[Future we aim for]
By combining the power of digital and people, we will create a flow where the charm of the region is conveyed, the value of the workplace is visualized through strategies unique to the region, and talent gathers, grows, and stays. We will create a foundation where everyone can freely take on challenges from Ibaraki.
FAQ
What does RIGRACE Co., Ltd. do?
They provide support for recruitment PR, regional promotion, and HR DX to maximize the potential of companies and their employees.
Why do they focus on Ibaraki Prefecture?
Because the CEO, Ms. Hongo, wants to contribute to solving local issues by rediscovering the potential of Ibaraki's nature, culture, and industries.
What is well-being management?
It is a management approach that creates an environment where employees can work in their own way regardless of life stage changes, enhancing both happiness and productivity.