Marketing AI OS 'ENSOR' Adds Manga Creative Generation Feature

For teams handling advertising in-house, manga ad creatives are known for their high effectiveness. However, they remain a difficult area to manage internally due to high production costs and skill requirements.

REHATCH Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryota Sakoda) announced the addition of a new 'Manga Creative Generation' feature to its Marketing AI OS, 'ENSOR,' which allows AI to automatically generate manga-style creatives in carousel format for Meta Ads.

■ Background of the Release
In social media advertising, manga-style creatives with a narrative structure are known to achieve higher scroll-stop and engagement rates compared to text-only or standard image ads. However, producing manga ads involves multiple specialized processes—scenario design, paneling, illustration, and text placement—making in-house production challenging.

Key issues addressed include:
- Dependency on external illustrators and scenario writers.
- High production costs and long turnaround times, complicating AB testing.
- The need to produce from scratch whenever appeal points are changed.

With this new feature, ENSOR provides an environment where users can simply input product/service information and themes to let AI automatically generate 5-act manga creatives optimized for Meta Ad carousels.

■ Feature Details
By entering product details, targets, and challenges into ENSOR, the AI constructs a scenario and generates a 5-act manga creative suitable for carousel (multi-swipe) formats.

5-Act Flow:
- Act 1: Presentation of the character's challenges and pain points.
- Act 2: Description of the situation where the problem intensifies.
- Act 3: Encounter with the solution (product/service).
- Act 4: Post-usage changes/Before & After results.
- Act 5: CTA and summary of benefits.

▼ Usage Flow (2 Steps)
Step 1: Input product/service information, target audience, and challenges into ENSOR.
Step 2: AI generates and outputs the 5-act carousel manga creative.

The output is optimized for Meta Ads carousel sizes, allowing for immediate use in ad campaigns.

▼ Before: External commissioning was mandatory, typically costing hundreds of thousands of yen and taking several weeks per ad.
▼ After: AI instantly generates 5-act carousel manga ads from just the input, enabling low-cost in-house production and mass generation.

■ Use Case Scenarios
For teams already managing ads in-house: Teams managing Meta Ads can utilize this to mass-produce variants for AB testing. By changing appeal patterns daily without external help, they can maintain creative turnover rates and integrate manga formats into their ad mix.

For companies aiming to transition to in-house operations: Companies currently outsourcing can use this as a first step toward internalizing production. Since AI handles scenario design, paneling, and design, it allows companies to internalize manga ad production even without professional illustrators or writers.

■ About ENSOR
ENSOR is an AI creative generation platform for marketers, based on the concept of 'AI that mass-produces winning banners—a continuously learning marketing OS.' It performs creative planning, coordination, and generation in one-fifth of the time required by traditional methods. As a marketing AI OS, it integrates data from various sources like ad platforms and Google Analytics to conduct real-time AI analysis and propose improvements.