[Case Study] Marketing AI OS 'ENSOR' Adopted by Dr. Training Inc.—Mass-Producing Creatives for Over 40 Personal Gyms with AI
REHATCH Inc. has introduced its Marketing AI OS 'ENSOR' to Dr. Training Inc. The project aims to bring creative production in-house, targeting a mass production of 100 creatives per month and accelerated PDCA cycles.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:22
- 🔍 Collected: May 20, 2026 at 11:01
- 🤖 AI Analyzed: May 20, 2026 at 11:21 (19 min after Collected)
REHATCH Inc. announces the adoption of its Marketing AI OS 'ENSOR' by Dr. Training Inc., a company operating over 40 personal training and fitness locations.
■ About the Company
Dr. Training Inc., established in October 2014, operates in the personal training and fitness sector. Based in Ebisu, Tokyo, its core business involves the management and operation of sports and health enhancement facilities. The company employs 150 people (as of April 2024) and boasts annual revenues of approximately 1 billion yen. It began utilizing ENSOR in April 2026.
■ Background of Implementation
Marketing manager Mr. Higashida faced challenges in creating ad creatives. To run PDCA cycles rapidly, a high volume of creatives is required; however, delegating production to external designers had a limit of about 5-10 pieces per month. With a strong desire to double or triple this capacity, they explored AI solutions and chose ENSOR.
■ Reasons for Choosing ENSOR
The quality demonstrated during the sales demo was the deciding factor. The realization that they could 'mass-produce while maintaining quality,' combined with the vision of accelerating PDCA through mass production, directly addressed their site-level challenges and led to internal approval. The operational design, which does not require high AI literacy, was also highly regarded.
■ Future Goals
Through the adoption of ENSOR, they aim to build a mass production system capable of 100 creatives per month. By clearly defining roles—'External designers for highly intricate designs, ENSOR for daily creatives to drive PDCA'—the company intends to optimize outsourcing costs and establish an in-house marketing system. Building a dedicated AI knowledge base is also in view.
■ About the Company
Dr. Training Inc., established in October 2014, operates in the personal training and fitness sector. Based in Ebisu, Tokyo, its core business involves the management and operation of sports and health enhancement facilities. The company employs 150 people (as of April 2024) and boasts annual revenues of approximately 1 billion yen. It began utilizing ENSOR in April 2026.
■ Background of Implementation
Marketing manager Mr. Higashida faced challenges in creating ad creatives. To run PDCA cycles rapidly, a high volume of creatives is required; however, delegating production to external designers had a limit of about 5-10 pieces per month. With a strong desire to double or triple this capacity, they explored AI solutions and chose ENSOR.
■ Reasons for Choosing ENSOR
The quality demonstrated during the sales demo was the deciding factor. The realization that they could 'mass-produce while maintaining quality,' combined with the vision of accelerating PDCA through mass production, directly addressed their site-level challenges and led to internal approval. The operational design, which does not require high AI literacy, was also highly regarded.
■ Future Goals
Through the adoption of ENSOR, they aim to build a mass production system capable of 100 creatives per month. By clearly defining roles—'External designers for highly intricate designs, ENSOR for daily creatives to drive PDCA'—the company intends to optimize outsourcing costs and establish an in-house marketing system. Building a dedicated AI knowledge base is also in view.
FAQ
What kind of business problems does ENSOR help solve?
It helps companies struggling with ad creative production costs or output, looking to accelerate their PDCA cycles.
Do I need internal AI skills to use it?
No, it is designed so that users can operate it independently without high AI literacy.
What kind of creative content can be created?
It can generate image banners, videos, and landing page images and code.