RAXUS Inc. Launches Marketing Support Service 'RAXUS Marketing Partner'

RAXUS Inc. (Headquarters: Kita-ku, Osaka City; President and CEO: Seijiro Fukushige; hereinafter 'the company') has launched a new service, 'RAXUS Marketing Partner,' to support corporate marketing initiatives.

This service is not a collection of isolated tactics such as ad operations, SEO, social media marketing, web development, or LLMO-optimized content creation. Instead, it is a comprehensive marketing support service that designs and executes strategies by working backward from business outcomes. By combining initiatives tailored to each company’s goals and challenges—such as brand awareness, lead acquisition, inquiry generation, and website improvement—the service aims to achieve continuous customer acquisition and sales growth.

Background of Service Launch

In recent years, customer touchpoints in corporate marketing have diversified, including advertising, SEO, social media, websites, and content creation. Additionally, with the spread of generative AI, more users are gathering information not only through search engines but also via AI-powered search and chat-based AI. As a result, businesses are now expected to adapt their information dissemination strategies to the AI era, beyond traditional web marketing.

However, in many companies, responsibilities and outsourcing partners are divided by initiative, often resulting in siloed optimization of advertising, SEO, social media, and web development. Even when metrics such as traffic and click-through rates are tracked, many companies fail to adequately design pathways that lead to final inquiries, sales conversations, and revenue, making it difficult to perceive tangible results.

According to a survey conducted by the company, while AI adoption among large enterprises stands at 64.7%, it is only 23.7% among small and medium-sized enterprises (SMEs), revealing a significant gap in AI utilization based on company size. Furthermore, AI usage in SMEs for 'marketing, advertising, and social media operations' is limited to just 18.0%, indicating substantial room for growth in customer engagement and external communication.

In response to these challenges, the company has launched 'RAXUS Marketing Partner,' leveraging its expertise in web development, content creation, owned media management, and social media operations to support corporate marketing activities.

Features of 'RAXUS Marketing Partner'

- End-to-End Strategy and Execution

Marketing initiatives such as advertising, SEO, social media, and web development often fail to deliver sufficient results when implemented in isolation. 'RAXUS Marketing Partner' begins by analyzing each company’s business model, target audience, and current challenges, then designs strategies by working backward from goals such as brand awareness, lead acquisition, inquiry generation, and sales growth.

Furthermore, by integrating content creation, operations, performance measurement, and improvement recommendations, the service ensures continuous optimization rather than treating execution as the endpoint.

- Social Media Marketing and Customer Acquisition Support

The service leverages platforms such as Instagram, X (formerly Twitter), and TikTok to support brand awareness and engagement with potential customers. By combining content planning, operational strategy, campaign design, and website conversion pathways, it enables sustainable customer acquisition through social media.

Social media is designed not merely as an information broadcast channel, but as a marketing channel that fosters brand understanding, builds customer relationships, and drives inquiries and sales conversations.

- Advertising Campaign Management

The service manages advertising campaigns across listing ads, display ads, and social media ads, tailored to specific objectives. It continuously optimizes ad delivery, creative improvements, performance analysis, and recommendations to build an operation system that converts advertising spend into measurable results.

Rather than treating ad delivery as the final step, the service focuses on improving post-click website navigation and inquiry conversion to enhance cost-effectiveness.

- SEO and Web Content Marketing

The service handles the entire process—from search demand analysis and topic planning to SEO-optimized content creation and post-publication optimization. Instead of simply increasing article volume, it organizes information that potential customers need, aiming to build content assets that drive inquiries and sales conversations.

Content is designed according to the customer journey, including articles that deepen service understanding, support comparison decisions, and solve specific pain points, thereby promoting continuous traffic and measurable outcomes through web marketing.

- Branding-Focused Corporate Website Development

The service organizes a company’s strengths, business offerings, achievements, and recruitment information to create corporate websites that convey trust and brand image. Beyond visual appeal, it designs information architecture that drives inquiries and job applications, ensuring the website effectively communicates the company’s appeal.

The corporate website, which shapes first impressions, is developed as a foundational asset for sales, recruitment, and public relations activities.

- LLMO-Optimized Content Creation

With the rise of generative AI and AI-powered search, corporate information is increasingly referenced and recognized not only in search engines but also within AI-generated responses. 'RAXUS Marketing Partner' creates content with a focus on expertise, reliability, and comprehensiveness, ensuring that information is easily recognized by generative AI platforms such as ChatGPT and Gemini.

Beyond traditional SEO, the service aims to make corporate and service information stand out in the age of AI search by structurally organizing content for maximum visibility and credibility.

Statement from the Representative

Corporate marketing now involves diverse initiatives—advertising, SEO, social media, websites, and content creation. However, these efforts are often managed in silos, making it difficult to design cohesive pathways that lead to final inquiries, sales conversations, and revenue.

Moreover, with the spread of generative AI, user information-seeking behaviors are changing. It is no longer sufficient to be found via search engines; businesses must ensure their information is accurately recognized through AI search and chat-based AI, requiring a reevaluation of communication strategies.

With 'RAXUS Marketing Partner,' we leverage our accumulated expertise in business operations, marketing, web development, content creation, and social media management to design marketing strategies tailored to each company’s business challenges.

Rather than treating initiatives as one-off projects, we integrate strategy, creation, operations, and improvement into a unified process, accompanying businesses in their continuous customer acquisition and sustainable growth.

RAXUS Marketing Partner: https://marketing-dx.jp/

About RAXUS Inc.

RAXUS Inc. operates across mobility, talent, education, M&A, and sports, driven by the mission to 'create a future that doesn’t yet exist.'

Unbound by existing industry frameworks, the company builds services rooted in fundamental solutions to social challenges, aiming to deliver value that has never existed before.

Through structural reforms and business transformations, it continues to pioneer new markets while pursuing sustainable growth and enhanced corporate value.