A Cup of Coffee Builds the Future of a Community.

A Cup of Coffee Builds the Future of a Community.

RaShiSa LLC (Headquarters: Sapporo, Hokkaido; Representative Partner: Ryo Nadachi; hereinafter "RaShiSa") has officially launched the "Osekkai Drip Subscription," a service that allows customers to support local initiatives through their daily coffee consumption. The "Osekkai Drip Subscription" is a circular local product where customers enjoy drip coffee delivered to their homes or offices monthly, while 20% of the sales are set aside in the "Osekkai Fund" to be reinvested into the activities of local challengers, youth, and students. This is more than just a coffee subscription. The very act of "continuing to drink" connects to participation and support for the community. Through this service, RaShiSa proposes a new option to reconnect daily consumption with the future of the local community.

Background | Redesigning the Daily Cup in an Era Where Consumption and Community's Future are Disconnected

In modern local communities, human connections are weakening, and young challengers and small businesses continue to face difficulties in accessing funds and opportunities. Much of our daily consumption is chosen based solely on convenience and price, with few opportunities to consider where that money flows and what kind of future it leads to. Even when people intend to spend money within their community, that consumption doesn't always translate to supporting local challenges or the potential of the next generation. This structural disconnect exists in today's local societies.

RaShiSa has been asking: "Can we reconnect daily consumption to the future of the community?" One answer is the "Osekkai Drip Subscription." Instead of asking for special donations or significant actions, we create a system where people can naturally support their community in the course of their daily routine of drinking coffee each month. It's effortless to continue, sustainable as a business, and the destination of the support is visible. We launched this service with this design in mind.

Key Feature | The "Osekkai Fund" that Accumulates a Portion of Sales

The most significant feature of the "Osekkai Drip Subscription" is that 20% of sales are accumulated in the "Osekkai Fund" and reinvested into the projects and activities of local challengers, students, and youth.

【How the Osekkai Fund Works】

Purchase of subscription ▶ 20% of sales accumulated as a fund ▶ Reinvested into activities of local challengers, youth, and students

Through this mechanism, subscribers can participate in building the future of their community simply by continuing their subscription. Even without a special declaration of intent or additional donations, the act of purchasing itself becomes support for the community. What RaShiSa emphasizes is not one-off goodwill or a campaign-like hype. It's about being a product that is purchased continuously, being viable as a business, and ensuring that the reinvestment continues effortlessly. The "Osekkai Fund" is positioned as a sustainable mechanism for this purpose.

Service Overview | A Subscription Where Your Monthly Coffee Becomes Support for the Community

Product Details | Designed for Easy Daily Use and Versatile for Corporate Needs

The "Osekkai Drip" delivered through this service is a balanced blend designed to fit into daily life. It avoids excessive bitterness or acidity, offering a well-balanced, easy-to-drink coffee with a sweet, caramel-like aroma and a deep, fragrant bitterness. We aimed for a flavor that is enjoyable for both coffee connoisseurs and those who don't drink it often. We value making it easy to continue in one's lifestyle, whether it's for a morning cup, a break during work, or as a small gift for someone. The packaging is also simply designed, making it suitable not only for personal use but also for office use, gifts, and corporate adoption.

We are also considering the following expansions for corporate clients:

• Corporate gifts and novelties
• Collaborations with local events
• Connections with schools and inquiry-based learning activities
• Introduction in co-working spaces, etc.
• OEM for original package development
• Joint development of limited-edition blends with companies and organizations

We will develop this not merely as a retail product, but as a communication product that visualizes the relationship with the community.

Commitment to Transparency | Operating with the Premise of a "Visible" Fund

At RaShiSa, we believe it's not enough to just say it "becomes support" or "gives back to the community." It is a crucial premise that it is visible how much is sold, how much is accumulated, and how it is utilized.

Because it's a recurring subscription service, transparency is the foundation of the trust relationship with our users.
Therefore, for the "Osekkai Fund," we will progressively disclose the following information:

• Number of subscriptions sold
• Amount accumulated in the fund
• Where it is utilized
• Details of utilization
• Utilization reports
• Photos and case studies as needed

This information will be regularly disseminated through the official websites of RaShiSa and Kissa Kotomoshi, social media, and dedicated pages.

In the future, to further enhance the fund's transparency, we will also proceed with publishing monthly or quarterly reports and developing a visualization page on the web.
We believe that creating a state where the purchaser can feel "where and how my cup is connected to the circulation" is one of the important values of this service.

Corporate Adoption | Turning Daily Coffee into a Step Towards CSR and Community Contribution

The "Osekkai Drip Subscription" is a product that is not only easy to continue in one's personal life but is also suitable for adoption by corporations and facilities. It can be naturally introduced in various situations where coffee is consumed daily, such as office coffee, for visitors, in co-working spaces, at local events, and as corporate gifts. The feature of this product is not limited to just delivering coffee. By replacing the routinely consumed coffee with this product, it can become a step towards CSR and community contribution.