One Cup of Coffee Shapes the Future of the Community.

RaShiSa LLC (Headquarters: Sapporo, Hokkaido; Representative Partner: Ryo Nadachi; hereafter "RaShiSa") has officially launched the "Osekkai Drip Subscription," a service that allows you to support local challenges through everyday coffee consumption. The "Osekkai Drip Subscription" is a circular local product incorporating a system where 20% of the sales are accumulated as the "Osekkai Fund" and returned to local challengers, youth, and student activities, all while enjoying drip coffee delivered to your home or office every month. It's not just a coffee subscription. The very act of "continuing to drink" leads to community participation and support. Through this service, RaShiSa proposes a new option to reconnect everyday consumption with the future of the region.

## Background | Redesigning an Everyday Cup in an Era Where Consumption and the Region's Future Are Disconnected

In modern local communities, connections between people are weakening, and young challengers and small business owners continue to face difficulties accessing funds and opportunities. Much of our daily consumption is chosen based solely on convenience and price, with few opportunities to be conscious of where that money flows or what kind of future it leads to. Even if someone wants to start something in the community, there are very few mechanisms to support that small first step. Even if you think you are spending money within the community, that consumption doesn't necessarily tie into local challenges or the potential of the next generation. This structural disconnection exists in today's local communities.

RaShiSa has continuously asked, "Can we reconnect everyday consumption to the future of the region?" One of the answers is the "Osekkai Drip Subscription." Rather than asking for special donations or grand gestures, we created a system where people can naturally support the community as an extension of their daily routine of drinking coffee every month. It continues effortlessly, sustains itself as a business, and the destination of the support is visible. We launched this service aiming for such a design.

## Main Feature | The "Osekkai Fund" Accumulating a Portion of Sales

The most significant feature of the "Osekkai Drip Subscription" is that 20% of sales are accumulated as the "Osekkai Fund" and returned to the projects and activities of local challengers, students, and youth.

[How the Osekkai Fund Works]
Purchase of Subscription ▶ 20% of Sales Accumulated as a Fund ▶ Returned to the Activities of Local Challengers, Youth, and Students

Through this system, purchasers can participate in shaping the region's future simply by continuing their subscription. Even without a special declaration of intent or additional donation acts, the everyday purchasing behavior itself translates into support for the community.