Randstad, a comprehensive human resources service company, announces that Junko Saito, Head of Communications, will moderate the "94th Executive Development Seminar" hosted by the Japan Hotel Association.

Randstad K.K. (Head Office: Chiyoda-ku, Tokyo; Chairman & CEO: Jyunnosuke Michioka, President: Satoshi Sarutani), a provider of comprehensive human resources services, is pleased to announce that Junko Saito, Head of Communications, will serve as moderator for the first session (panel discussion) of the "94th Executive Development Seminar (Marketing & Sales)" hosted by the Japan Hotel Association, to be held on Wednesday, July 15, 2026.

In-depth discussion to explore the optimal solution for "Technology x Hospitality"

The panel discussion session of this seminar will be held under the theme of "Hotel Marketing to Win in the Digital Age - Seeking the Optimal Solution for AI, CRM, and Unchanging 'Omotenashi'." Discussions will cover four key themes: KPI setting that balances "widespread recognition" branding with "steady sales" conversion; the role of websites and operational efficiency in the age of generative AI; building relationships with influencers; and the limitations of digitalization that have advanced since the COVID-19 pandemic, alongside the value of "analog" elements that should intentionally be preserved. These discussions will address the frontline challenges facing the hotel industry.

Combining hotel industry insights with the latest digital x HR marketing perspectives

Moderator Saito joined Keio Plaza Hotel in 1990, where she demonstrated her expertise across a wide range of departments, from front desk and accommodation sales to Head of Marketing and Sales Strategy, and Head of Human Resources. Since joining Randstad, one of the world's largest human resources service companies, in October 2022, she has been driving marketing strategies utilizing AI and the latest technologies, while focusing on brand transformation to deliver uniquely human value as a "partner who supports people."

In this session, Saito will leverage her over 30 years of deep knowledge of the hotel industry and her perspective on the latest digital marketing from a global company to draw out the opinions of top industry leaders and unravel the hotel management strategies for the next era.

Session Overview

【Event Name】 Japan Hotel Association 94th Executive Development Seminar (Marketing & Sales)

【Date & Time】 Wednesday, July 15, 2026, 15:10 - 16:40 (Session 1: Panel Discussion)

【Venue】 Keio Plaza Hotel, South Building 4F, "Nishiki"

【Theme】 Hotel Marketing to Win in the Digital Age - Seeking the Optimal Solution for AI, CRM, and Unchanging "Omotenashi"

【Speakers】

[Moderator] Junko Saito, Head of Communications, Randstad K.K.

[Panelists]

Yuzo Uchiyama, Manager, Marketing Division, Marketing Department, The Okura Tokyo

Yasaya Shimada, Deputy Manager, Sales & Marketing Department, Seibu Prince Hotels Worldwide, Inc.

Takashi Shōko, Manager, Customer Development Section, Sales Strategy Office, Keio Plaza Hotel

Randstad Company Overview

[Company Name] Randstad N.V.

[Established] October 1960

[Representatives] Sander van 't Noordende, Jorge Vasquez

[Location] Netherlands

[Number of Employees] 38,480

[Sales] 4.2537 trillion yen (23.077 billion euros) Fiscal Year 2025 (ended December)

(World's largest as a human resources service company *1)

[Capital] 737.68866 billion yen (4.002 billion euros) as of the end of December 2025

[Offices] 39 countries and regions worldwide

[Business Description] Comprehensive human resources services

[URL] https://www.randstad.com/

(Exchange rate: 1 EUR = 184.33 JPY / as of the end of December 2025)

*1 Source: Staffing Industry Analysts 2025, Ranking of Human Resources Service Companies by Sales

About Randstad

Randstad is a global leader in the HR services industry with a vision to be the world's most fair and specialized talent service company. As a trusted partner for both talent and client companies, we leverage our deep understanding of the labor market and our four specialized areas (Operational/Professional/Digital/Enterprise) to help clients achieve success by providing high-quality, diverse, and flexible workforces. We are committed to providing fair opportunities to people from all backgrounds and supporting them in remaining valuable in a rapidly changing world of work. Through the value Randstad creates, we contribute to building a better world of work for everyone.

Headquartered in the Netherlands, Randstad operates in 39 countries and regions (markets) with approximately 38,000 employees. In 2025, we supported nearly 150,000 client companies and over 1.7 million working individuals, generating 23.1 billion euros in revenue. Randstad N.V. is listed on Euronext Amsterdam. For more information, please visit our website: www.randstad.com.

Awards and Recognitions

・Received the highest rating "Gold" in the "PRIDE Index," an evaluation index for LGBTQI+ initiatives, for five consecutive years.

・Randstad N.V. has been selected for the Dow Jones Sustainability World Index (DJSI) Professional Services sector for 11 consecutive years (the only human resources service company to do so).

・Received "Bronze" for the first time at the "Cancer Award 2024" (December 2024).

・Certified as a Best Workplace, the highest evaluation, for four consecutive years at the "D&I Awards 2025" (December 2025).

Randstad White Papers and Content

1) Randstad Employer Brand Research 2026 (Available for download via the link below)

https://services.randstad.co.jp/ja-jp/download/form/the-employer-brand-research-2026-report

2) Randstad Workmonitor Report 2026 (Available for download via the link below)

https://services.randstad.co.jp/form/the-workmonitor-2026-report

3) Randstad Corporate Blog "WorkforceBiz"

https://services.randstad.co.jp/blog

4) Randstad Personal Content Site "Career HUB"

https://www.randstad.co.jp/careerhub/