Industry First! Rakuten Securities Adds 15 New ETFs to its "Kabu Pita®" Service Lineup

Key facts

  • Industry First! Rakuten Securities Adds 15 New ETFs to its "Kabu Pita®" Service Lineup
  • Rakuten Securities announced that on March 27, 2026, it will add 15 Exchange-Traded Funds (ETFs) to its "Kabu Pita®" amount-specified trading service. This industry-first move will allow customers to buy ETFs starting from 100 yen, making it easier to build diversified portfolios and fully utilize NISA investment allowances. The addition expands the service to 1,004 tradable domestic stocks and ETFs.
  • Date: March 30, 2026

Direct answer

Rakuten Securities announced that on March 27, 2026, it will add 15 Exchange-Traded Funds (ETFs) to its "Kabu Pita®" amount-specified trading service. This industry-first move will allow customers to buy ETFs starting from 100 yen, making it easier to build diversified portfolios and fully utilize NISA investment allowances. The addition expands the service to 1,004 tradable domestic stocks and ETFs.

Citation
Industry First! Rakuten Securities Adds 15 New ETFs to its "Kabu Pita®" Service Lineup (March 30, 2026)
Source
PR Times
Date
March 30, 2026
Rakuten Securities announced that on March 27, 2026, it will add 15 Exchange-Traded Funds (ETFs) to its "Kabu Pita®" amount-specified trading service. This industry-first move will allow customers to buy ETFs starting from 100 yen, making it easier to build diversified portfolios and fully utilize NISA investment allowances. The addition expands the service to 1,004 tradable domestic stocks and ETFs.
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📋 Article Processing Timeline

  • 📰 Published: March 30, 2026 at 05:11
  • 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 15m after Published)
Rakuten Securities Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yuji Kusunoki; hereinafter "Rakuten Securities") announces that it will add 15 new ETFs (Exchange-Traded Funds) to its "Kabu Pita® (Amount-Specified Trading)" service for domestic stocks, effective from trades executed on Friday, March 27, 2026. This will bring the total number of domestic stocks and ETFs that can be traded by specifying an amount to 1,004. This addition allows customers to purchase ETFs by specifying an amount starting from 100 yen in 1-yen increments, similar to investment trusts, facilitating easier diversified investment. Orders for these securities will be accepted starting today, Thursday, March 26, 2026, at 5:00 PM. Trading ETFs by a specified monetary amount is an industry first (*1).

Rakuten Securities is adding ETFs to its "Kabu Pita® (Amount-Specified Trading)" service effective from trades on Friday, March 27, 2026 (with order acceptance beginning today, Thursday, March 26, 2026, at 5:00 PM). The newly added ETFs were selected based on high trading volume and their potential to create a well-balanced portfolio. The 15 securities include ETFs that invest in global equities, bonds, and gold, as well as those linked to major domestic and international stock indices like the TOPIX, Nikkei Stock Average, and S&P 500. This brings the total number of domestic stocks and ETFs that can be traded by specifying an amount of 100 yen or more in 1-yen increments to 1,004. For details on the available securities, please visit the Rakuten Securities website.

ETFs offer low-cost investment in various assets globally and are gaining attention as an investment option for NISA accounts. As of the end of December 2025, the total net asset value of ETFs reached approximately 110 trillion yen, a 1.5-fold increase from the end of 2023 before the new NISA program began (*2). By adding ETFs to the "Kabu Pita®" service, customers can now trade ETFs, previously only available in whole-share units, for as little as 100 yen. This makes it easier than ever to balance a portfolio with stocks, bonds, and commodity ETFs according to one's budget, enabling simple and effective diversification.

With the number one share of NISA accounts (*3), Rakuten Securities sees high engagement, with about an 80% activation rate among customers (*4). To help customers use the NISA system with its investment limits more flexibly and efficiently, the company launched the "Kabu Pita® (Amount-Specified Trading)" service in July 2025, allowing users to trade domestic stocks by a desired amount rather than the number of shares. Since the service permits trading from 100 yen in 1-yen increments, it facilitates not only small-scale investments but also allows investors to fully utilize the annual 2.4 million yen growth investment limit of their NISA account. All securities in the "Kabu Pita®" service can also be purchased using only "Rakuten Points," allowing people to start investing without cash. The ability to build assets while receiving dividends (*5) has also been popular with customers.

As a "partner in asset building," Rakuten Securities is dedicated to maximizing the Financial Well-Being of its customers...

FAQ

What is the main announcement from Rakuten Securities regarding their "Kabu Pita®" service?

Rakuten Securities is adding 15 new ETFs to its "Kabu Pita®" service, allowing customers to trade ETFs by specifying an amount starting from 100 yen.

When will these new ETFs become available for trading on the "Kabu Pita®" service?

The new ETFs will be available for trading effective from Friday, March 27, 2026, with order acceptance beginning on Thursday, March 26, 2026, at 5:00 PM.

What is significant about Rakuten Securities' addition of ETFs to the "Kabu Pita®" service?

This addition marks an industry first, enabling customers to trade ETFs by a specified monetary amount, similar to investment trusts.

How many total domestic stocks and ETFs will be available for amount-specified trading after this expansion?

After the addition of the 15 new ETFs, the total number of domestic stocks and ETFs available for amount-specified trading will reach 1,004.

What types of assets do the newly added ETFs cover?

The newly added ETFs include those that invest in global equities, bonds, and gold, as well as those linked to major domestic and international stock indices like the TOPIX, Nikkei Stock Average, and S&P 500.