[2026 New Colors Released!] Mother's Day Gifts Enter the "Era of Choice": A New Proposal of 15 Carnation Colors x Free Sweets Combinations

Oimoya Co., Ltd. (Headquarters: Kakegawa City, Shizuoka Prefecture; President: Yuka Sekiya) has started selling a total of 45 combination gift sets of "15 Selectable Carnation Colors" and "Selectable Sweets" for Mother's Day 2026. In recent years, the need for "personalization" rather than "standard items" has rapidly increased in the Mother's Day gift market. Rather than the traditional "single choice of a red carnation," more people want to choose according to the recipient's personality and relationship.

In response to this background, our company has developed a gift where you can freely combine carnations in 15 different colors with popular sweets.

■ The "Standardization" of Mother's Day Gifts and the Dilution of Value

For many years, Mother's Day gifts have established the "red carnation" as a symbolic standard, supporting the flower gift market. On the other hand, in recent years, voices saying "It's the same thing every year" and "There is little joy in choosing" have increased, pointing out the issue that the value of the gift experience itself is gradually diluting.

Especially with the expansion of the e-commerce market, although product choices themselves are increasing, the fixed idea that "Mother's Day = red flowers" remains deeply rooted, limiting the range of choices in actual purchasing behavior.

Furthermore, with the spread of SNS, as the desire to "give in a way that is unique to myself, not the same as others" rises, conventional standardized gifts are not fully satisfying both the giver and the receiver.

The 2026 New Colors Include 3 Colors with Cute Names

A warm orange-pink A changing color from dark cool-tone pink to light pink A changing color from milky yellow to cream yellow

The Charm of Selectable Sweets that "Enhance Satisfaction"

In this product, you can freely choose from multiple sweets...